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Top 6 Optimization Use Of Photos For Your GMB Page

Top 6 Optimization Use Of Photos For Your GMB Page

Setting up a Google My Business (GMB) profile is now a common marketing strategy for small to medium businesses wanting to grow their business or for online marketing SEOs helping business owners gain more traffic and visibility.

Most of our marketing strategies and website promotion for local SEO Fresno and SEO Knoxville take part in compiling these helpful tips, aiming to guide businesses to lead domination and sales increase.

Countless numbers of helpful articles and online guide are all over the web with one common purpose – to help local companies gain an edge over their competitors and rank higher in Google’s Map Local 3-Pack. With similar information scattered around, finding the most logical and applicable advice should be a priority.

The Power Of Image Story-Telling

Internet-Marketing-Round-Rock-NeovoraWith the many things you can do to promote your business in GMB, starting off with the easiest, most basic action step could bring you a long way. Nowadays, images can be produced without difficulty, with high quality photos often telling a lot about the brand. It is an alternative way to tell people what your business is, what you are offering, the services you provide, and what the customers will miss if they choose not to visit your place.

By painting a thousand words without relying on content alone, you can promote your business with breath-taking images.

GMB Profile Images

With GMB, adding different types of pictures on your account not only improves the effectiveness of the page, it’s also an outlet for company owners to showcase the best pictures they have to promote the store. Much like taking extra time to beautify your personal Facebook profile page to gain likes, your GMB works just the same.

For Profile

This one should be the best representation of your business, enabling any customer to recognize your store across Google. If you opt for a subtle or serene, colorful or black and white picture, it matters that it’s a reflection of your brand’s personality. The ideal size is 250×250 pixels.

For Cover

This will be displayed in your Google + page, which should be a grand showcase of your offers and services. Find the best spot in your store or location, snap a shot, enhance it and then add it as a cover photo. The best dimension is 2120 x 1192 pixels.

For Brand Logo

This is typically the 250×250 version of your company logo. If it doesn’t fit the ideal dimension, find ways to tweak it in some ways to get the desired size. Google allows owners to recommend an image to be displayed alongside your brand name on Google Search and Maps.

Aside form these primary images that needs to be added, there other pictures you can include in your GMB page for optimization and better visual impact.

Interior View

Give customers a real-life feel of the ambiance and setting of your place. These photos should entice them to come and experience the service themselves, make their mouths water with the table and food presentation, give them a taste of the comfort your company can give with the furniture placement and accommodation.

Exterior View

Show them a popular signage or street or landmark that is close to your location. Let them see how your shop or store looks like from the outside on each direction. Let them see the well lighted streets, the people flocking in to experience your services.

Product Samples

This one should be easy. Food bloggers never fail to post pictures of great food and great eats every day. Online clothing stores flaunt their latest collections and popular designs. You should do the same with your products, if it’s food, then get the best photo with the best angle and lighting effects.

The Google Trusted Photographer program provides a list of professional photographers equipped with 360 degree cameras and everything else needed to get a panoramic view of your location, which will give potential customers more reason to try out your service.

You’ll Need More Than Just An Image Gallery

While pictures hold great power in promoting your business, it only does half of the work needed to get the results you desire to have. With our expertise, our local SEO Knoxville campaigns don’t just focus on image optimization. We provide content creation, management and promotion so your images do not just tell a story, it creates a storybook about what your business is all about.

2017-03-16T00:47:40+00:00 March 16th, 2017|Local SEO Articles|Comments Off on Top 6 Optimization Use Of Photos For Your GMB Page

Stay Competitive In Google’s Local 3-Pack

Stay Competitive In Google’s Local 3-Pack

There is no changing the fact that the Local Pack display in Google Map’s search results page has been brought down to 3. Well, no announcement yet of another major update coming anytime soon.

Along with this significant update are the changes on the information displayed with the business being featured in search engine results page (SERP).

This was hot news for all SEO experts and their corresponding marketing strategies, everyone fearing how businesses and websites will par with existing top list. And it is still today, forcing SEOs to come up with new ways to market web pages and build links.

Our SEO Fresno campaign understands the importance of ranking higher in searches, while ultimately working our way to lead local companies in the 3-Pack spot.

Several questions, very important points at that, have been raised and answering them with a comprehensive and detailed content will help small and medium companies assert which path to take to stay competitive locally. Our SEO Albuquerque has an informative content about the recent changes.

How Does The Change Affect Traffic And Visibility?

SEO FresnoLessening the number of featured store location in SERP understandably will lessen the number of businesses being exposed to online searchers – that doesn’t sound very helpful to anyone wanting to grow in their local market. But although the number decreased, it may have greater impact on improving traffic.

Just how can it affect the website’s visibility and site traffic?

It depends on the searchers physical location.

In recent experiments conducted by several SEO firms, it shows that there is a slight change of featured businesses in every search as well as their 3-Pack ranking spot. Take for example the shops in San Mateo Boulevard. The top 3 ranking shops would vary depending on where the searcher is currently at.

H4: It depends on the 20-business list Google Map populates.

Before the 3-Pack update, searchers can easily see the phone number and the Google My Business (GMB) link; now, they will be directed further to the 20-business list map view to retrieve contact information and address.

It depends on credible organic results.

Users are more likely to check results that are closely relevant to what they want to find compared to clicking advertisement links. In line with this, your company still has the chance to rank higher in the top 20 list when it comes to organic results.

How To Stay Competitive In The Local Pack?

Nowadays, keeping up-to-date with the latest trends in marketing strategies is your modern battle plan in this war of SERP ranking and traffic driving. And just by knowing what else can you do to push your business to the top, Google might find your GMB worth featuring in the local maps.

How do you stay competitive then?

It’s Not A Cause For Panic

If the business isn’t there yet, this shouldn’t be a cause to panic. It doesn’t directly translate to failure to rank better or that your SEO and marketing efforts are a waste.

The searcher’s local IP address is a heavy determining factor for Google to display the top ranking local businesses. What one searcher sees from his mobile device may be different from the person standing meters away from him. So even if your GMB page isn’t ranking well in your ranking reports, you may find it listed in the 20-businesss list or anywhere on the 3-Pack.

Check The Top 20 List

Being in the top 20 list is a good start. This place will still give your store more chances of ranking higher. The ranking of businesses doesn’t change much, which means, irregardless of the searchers location, once you’re there, you’ll get the exposure you deserve.

To ensure that you stay in this list you have to meet the following:

  • Your Google My Business (GMB) page should contain the important information about your store such as a unique description of the company, the permanent address consistent with the website and local directory address, pictures relevant to your brand, services, and products, and its appropriate category.
  • Earn positive reviews. Nothing beats the credibility and good performance of your store when positive reviews from customers are given. Find ways to encourage customers to leave a good feedback, which will definitely reflect on your GMB page.
  • Store hours needs to be accurate. Providing exactly what time the store opens and closes on weekdays and weekends will help your customers plan out when can they visit your place. It must be accurate.

Localize backlink building. Localizing your SEO link building, linking your website to local business that are relevant and similar to what you offer, is the best way to increase your local visibility.

Learn More Localized Marketing Strategies

As simple as it may sound, some of these useful tips can be a lot of load and finding time to work on your ranking above your full business schedule might be too much to handle. Check out Bright Local’s feature article for other useful information.

Our local Fresno SEO agency has the right tools to cover everything you need to do to improve your local standing. Take some time to rest while we work on our proven solutions to get you off the top 20 list and into the 3-Pack spot.

2017-03-06T12:00:09+00:00 March 6th, 2017|Local SEO Articles|Comments Off on Stay Competitive In Google’s Local 3-Pack

How Google’s Local 3-Pack Favors Mobile Websites

How Google’s Local 3-Pack Favors Mobile Websites

Getting the top spot in Google’s search page is like winning the lottery tenfold. It is the most sought after spot for businesses aiming to generate better online visibility and bigger online fanbase.

For companies that made it to the top spot, staying in that spot requires more search engine optimization efforts on both the owner and the SEO team. However, smaller companies awaiting to get featured in the 3-Pack have to work triple times, and this is where SEO Albuquerque experts take an important role.

The Google Map Local Pack started with 7 before it went down to 3. This major change is perceived to address mobile users and their browsing convenience. Displaying 7 results won’t fit on a mobile screen and the last 4 search results weren’t getting so much traffic, therefore narrowing it down to 3 is more effective.

According to Stephan Futeral in his Guide to Understanding Google’s Local 3-Pack, rather than phone numbers usually being displayed in the pack, more often than not, it shows store hours and addresses – having added a button tap to call the store so displaying the phone number is no longer needed.

Futeral mentioned that a consistent Name/Address/Phone Number (NAP) is quite important, since an accurate and correct NAP holds great weight. If Google sees that this information is the same across different platforms, then most likely, the rankings will improve since this is a clear indication that it’s current and active, and so is your trade.

The ‘Local Intent’ Should Be Present

SEO AlbaquerqueHow does Google determine which local company to promote in the 3-Pack map? The top businesses aren’t featured by mere coincidence or just because they rank higher than the rest. This is all based on what the users are searching on the web.

When there is ‘local intent’ factor in a search, automatically the 3-Pack will show up at the top of the results page. There is no definite or official statement from Big G but generally these type of searches have local intent:

  1. When geographic references (such as city name, state, or zip code) are included in searched phrases. Examples like ‘expert SEO Omaha service’ or ‘popular salad bars in NYC’ populates the 3-Pack.
  2. The ‘near me’ or any similar search terms
  3. Searches for services provided by businesses such as ‘gym’, ‘restaurant’ or ‘tailor shop’

With this in mind, it matters to know where to direct and focus your efforts in building site traffic and the appropriate budget allocation to complete the task. SEO experts would want to know where in the online market you would want  to penetrate.

The GMB Profile | What Can It Do?

The Google My Business (GMB) profile is basically your official online company profile. It is a free and easy-to-use tool for businesses, brands, organizations and artists to manage their online presence across Google, including Maps and Search. By adding the official information, you can help customers find your location and learn what’s in-store for them.

Create A GMB Profile

Firstly, creating a GMB page is important. Add in your shop information especially the name, address, and phone number. Secondly, verify your business with Google. This may take awhile but as long as you have the permanent  phone number and address, you are almost good to go.

GMB Profile Optimization

Adding your official information isn’t enough to get a spot in the 3-Pack. There’s more work to be done before your business gets the chance to place in the coveted spot. Improving the official information however way you can would really help in your ranking. Do the following:

  1. Provide accurate information on your profile.
  2. Make sure your business is verified.
  3. Keep your availability and service hours accurate.
  4. Add photos of the business, location, services offered, and customer experience.
  5. Manage and respond to consumer reviews and inquiries.

Good Reviews, Good Trade

Positive and honest reviews from clients and customers have a great impact on your trade. You don’t need webmasters or expensive marketing strategies to get reviews. So long as your website is mobile friendly and customers have Wi-Fi access while in your location, with a little persuasion, they can easily leave reviews for your product or service.

Reviews have a remarkable influence on the Google Local Pack rankings.

Your Business Deserves That Top Spot

Like many businesses, every owner deserves to rank high on the search page. Your store might have a place in the local 3-Pack when customers search for the type of service or product you sell. Just make sure to keep an eye on every update Google announces as they continue to alter and improve what it takes to rank in the local search.

In our continuous effort to help small businesses, SEO Albuquerque applies all updates by Google’s search engine algorithms in all our online marketing and web publishing strategies. We focus on local lead generation and business domination. We can help you achieve a commendable GMB page and so much more!

 

2017-03-02T13:55:06+00:00 March 2nd, 2017|Local SEO Articles|Comments Off on How Google’s Local 3-Pack Favors Mobile Websites

Choosing A Dedicated Mobile Site Or Responsive Website For SEO

Choosing A Dedicated Mobile Site Or Responsive Website For SEO

Speed dictates the fate of a website. As we gear toward faster-loading pages that are easier to navigate and more small-screen friendly to all users, developers are keen on keeping websites simple, light and fits into screens of all sizes.

Mobile Dedicated Sites are specifically designed for smartphones. They often stem from a separate URL (a good example is m.site.com) and are completely independent from the full website. The features and content added in these webpages are a fraction of what can be seen in the website, though it still provides valuable information to all users.

Responsive Website, on the other hand, is a development technique in which the system can automatically detect and adjust the web layout according to the screen size of the device on which it is displayed. Most of its web layout is intact but rearranged to fit into a smaller screen.

Both offer comfort and ease for small-screen users, but to business owners choosing which platform to use needs a lot of consideration. Local business can benefit from SEO Omaha and other mobile considerations. Learn more here.

Mobile Dedicated Site Requires Managing 2 Domains

mobile-dedicate-siteAn “m” site, to put it simply, is a downgraded version of the full website. Some of the features, functionality, and programming had been left out to keep it lightweight and speedy. According to this article the advantages of this set up includes:

  • Mobile version website will be fully responsive for desktop, tablet and smartphones.
  • It will also be fully mobile complaint and responsive.
  • Good for mobile ranking. Passes the Google Mobile-Friendly Test. Because it includes extra pages and content, this can be beneficial for SEO if you have unique or different page copy on the “m” site. At this time the general consensus among SEO experts is that this is better for mobile ranking because Google sees it as a better user experience.
  • The “m” site is specifically designed for smartphones and will display better and load more quickly.

However, it doesn’t come with a disadvantage. In the same article it says:

The major drawback with a separate small-screen version is that you’ll need to maintain two websites. This can make for extra work when updating. Redirection of some kind, user interactive or automatic using a PHP or jQuery script, can be added. Because the “m” site is separate, the code is not lumped into a single site so how the css and html work is usually more easily understood.

Responsive Design Is A Lot Of Work

The best thing about a responsive website is that there is no need for a second URL, which translates to lesser number of developers on your team since the only focus is one website. You can keep the same domain and almost everything stays the same except for the coding at the back-end.

More advantages of using responsive website, also from the same article, are listed below:

  • Responsive design, if coded correctly, will check as mobile compliant.
  • Top level site will be fully responsive for desktop, tablet and smartphones.
  • Good for mobile ranking. Passes the Google Mobile-Friendly Test. The top level homepage will be mobile for better SEO. Because it is less specifically tailored to small-screen it may rank slightly lower than a mobile version sub-site.

And it’s disadvantage is “It’s more restricting and difficult to work with. The design and load speed is more easily compromised by adding 3rd party applications and widgets, too many Google Fonts or images that are too large and/or do not include responsive widths. In most cases the webpages will include double the normal site code.

How Do You Conclude?

Aside from considering the amount your will be spending to your team of developers to maintain the website, the number of developers needed, and the kind of website you want them to develop and maintain; first take into account the overall impression of the future user on the website.

If the market you are trying to penetrate are mostly small-screen users or if the content that needs to be published are mostly large files, it matters which type of website will serve your purpose better. With this in mind, there is no use developing a mobile website if the pages just aren’t compatible in a compressed and lightweight programming.

Our lead generation efforts in SEO Portland haven’t gone to waste since we established what needs to be done and provide skillful advice to our business partners.

And if despite the facts presented above you’re still unable to decide, let us know. There’s still more room for you and your developing team on our circle of web marketing and lead generation in SEO Omaha. Free up some load and join us!

 

2017-02-24T13:16:09+00:00 February 24th, 2017|Local SEO Articles|Comments Off on Choosing A Dedicated Mobile Site Or Responsive Website For SEO

6 Benefits Of WordPress CMS In SEO

 

6 Benefits Of WordPress CMS In SEO

WordPress started out as a blogging platform before evolving into a full pledged Content Management System or CMS. Online marketers and web publishers around the world are able to power their websites and blog without difficulty hence then.

It is a popular CMS that has SEO friendly URL structure which basically explains why it has become most-used platform. It has been designed and continuously updated to match Google’s algorithms, therefore WordPress domains can be easily indexed by Google leading to greater chances of appearing on the top list in the search pages.

Our efforts in website structuring and content publishing in local SEO Portland initiatives include simple yet high ranking online business in the local market. There is no denying how powerful CMS is in creating a path for better looking and profitable websites.

How CMS Gets Things Rolling | SEO Portland

SEO Portland CMSThe main objective of this blog is to enumerate the benefits of using WordPress as a CMS tool and that’s what we will do. Let’s dig into them right now.

Adding Content

This one is definitely a priority. With WordPress, adding content is easy. You do not need to be an HTML guru or a coding expert to be able to build your page, the platform has that configured for you, ready to use whenever you are ready to publish.

Your job is to develop a content that will latch onto the readers like a hook in a fish’s mouth. There is no escaping, no running away. Get them hooked with your content and let WordPress handle the back-office job.

Customisable Permalink

One magical rule in SEO is the appropriate use of relevant keywords. With this platform, including some important keywords in the URL will make it easier for Google to configure which topic your website is trying to be indexed to. Adding such keywords doesn’t require hours of intensive coding, it is easy and instant.

Plugins

Not so surprisingly as it is a very convenient publishing platform, WordPress has a huge library of plugins (probably not just thousands, but millions) which will boosts your website’s overall functionality. This wide selection of plugins also helps web developers customize every page in any way they envision it to appear and targeted users are presumed to have better navigation experience as an end-result.

There are plugins to help you:

  • Integrate with social media
  • Convert your site into an online store
  • Turn it into an interactive portal
  • Promote travel guides
  • And so much more…

Templates

The computer world has seen how templates can ultimately cut down the amount of time a web developer needs to spend on building a page or website. In the platform’s homepage, a lot of ready-to-use graphic templates are available which will hugely affect or change the appearance of your website.

Most of the templates are free. But there are some with a price, those with more advanced coding, structure and added functionality.

Clean Code

A clean code basically minimizes the effects of third parties adding malicious parts to the existing codes. Compromised codes can be spotted by Google which then triggers this search engine to apply a warning in the search engine results pages about the affected site.

You wouldn’t want your website to be infiltrated by unwanted third parties, especially if such intrusion poses security vulnerability.

Field Customization

One of the beauty of WordPress CMS is that as a web developer, you have the option to customize every page in whatever form or appearance you want to achieve. Adding fields can either be done manually or with the use of plugins.

This option allows you to add more blog pages, subpages, and subpages with additional labels, categories or descriptions.

Learning the Benefits Of Using WordPress for Your Business Blog is an opportunity you shouldn’t miss!

Get Ready For That Big Break With CMS

The benefits you can get from using WordPress CMS in search engine optimization isn’t limited to six, there is much more and you will be able to identify them once you get the hang of developing your own pages, or you may probably have seen more.

It matters that you know how content management can get you the desired results for your site. Both SEO Portland and SEO Albany had been working closely with local clients while building sellable websites that aims to dominate the local market, and we see it happening really soon.

Join our team and let us venture in this exciting adventure that will surely get you moving to next phase of your goals!

 

2017-02-13T18:45:33+00:00 February 13th, 2017|Local SEO Articles|0 Comments

Google’s AMP Signifies The Change In Mobile Interface

Google’s AMP Signifies The Change In Mobile Interface

Have you noticed just how much faster some websites load than others on your mobile device? Do you often end up scratching your head when some webpages are frustratingly slow loading?

These varied load time experience is often due to Google’s Accelerated Mobile Page (AMP) Project launched on the last quarter of 2015. With this, online publishers, marketing firms, and technology companies can now provide impressive mobile experience to tablet and smartphone users across the globe; thus giving Albany SEO integrated companies more opportunity to provide better assistance to local websites.

What Exactly Is An Accelerated Mobile Page?

albany-seo-ampIs this another complicated application that could stress out web developers overtime? Definitely, no! Taken from the AMP page itself, the program is explained clearly below:

It is a way to build web pages for static content that render fast. AMP in action consists of three different parts:

The AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. Though most tags in this project page are regular HTML tags, some HTML tags are replaced with AMP-specific tags. These custom elements, called AMP HTML components, make common patterns easy to implement in a performant way.

The AMP JS library ensures the fast rendering of these pages. This library implements all of its best performance practices, manages resource loading and gives you the custom tags mentioned above, all to ensure a fast rendering of your page.

Among the biggest optimization is the fact that it makes everything that comes from external resources asynchronous, so nothing in the page can block anything from rendering. Other performance techniques include the sandboxing of all iframes, the pre-calculation of the layout of every element on page before resources are loaded and the disabling of slow CSS selectors.

The Google AMP Cache can be used to serve cached AMP HTML pages. This is a proxy-based content delivery network for delivering all valid documents. It fetches AMP HTML pages, caches them, and improves page performance automatically. When using this, the document, all JS files and all images load from the same origin that is using HTTP 2.0 for maximum efficiency.

How Does It Achieve Its Speed?

For a start, there needs to be two versions of a webpage – the original content that the users will typically see and the the Accelerated Mobile Page version of the same page. Since this program doesn’t allow form elements and third party JavaScript, the website won’t be able to use on-page comments, lead forms, and other ad-ons most website usually have on standard pages.

Rewriting the site template will likely happen to accommodate the restrictions. By minimizing more codes, commands, and ad-ons, a website can drop down some of its weight, which would result to faster load time for webpages. Multimedia must be handled differently.

We have the amp-img element when using images and must include an explicit height and width. If the images are animated GIFs, amp-anim extended component must be used. And like how images are treated, videos hosted via HTML5 must use amp-video, but for embedding YouTube videos, there is a different extender component, the amp-youtube.

Find more in this helpful article.

With so many restrictions, what happens to the marketing revenue?

Due to the increase in the number of ad blockers, it has become more difficult for marketing experts to monetize through ads. However, many websites have found that improving website load time is one effective solution to attracting more visitors.

Viewer retention is also made possible in local lead generation as our SEO Worcester clients know.

AMP is perceived to be a solution to this issue. One of the goals of the project is to ensure effective ad monetization on the mobile web while ensuring a realistic, more user-centered approach. This means the project provides support for the wide range of ad formats from marketing agencies and technology companies.

This significant change in the mobile interface will generate revenue to online marketing and lead generation since speedy and mobile friendly websites tend to generate more views. Our Albany SEO will continuously work with local business and market to enhance the AMP experience of not just the page users but the web developers as well!

2017-02-09T00:17:09+00:00 February 9th, 2017|Local SEO Articles|0 Comments

Codes: The Bulk Of Bloated Coding

Codes: The Bulk Of Bloated Coding

Coding, in communications and information processing terminology, is a system of rules that convert information (words, sound, images, or videos) into another form or presentation through a channel or medium.

greenville-seoIt is the brain, the nerve cells, and the backbone of every page, link, website, and everything else that is uploaded and downloaded in the web. This is a valuable set of texts, symbols and commands that makes online marketing, website building, and web surfing possible. As a top Greenville SEO, we know the value of an effective yet thinly-sized command in online marketing.

But coding can be as simple as a plain sentence structure or as complicated as a DNA pattern, sometimes a set of codes can either make a website stand out and gain exposure, or fail to attract viewers due to inappropriate or overly written codes.

Why Codes Drag A Site Down

Search Engine Marketing 101

Before an action can be taken to reduce code bloat or eliminate it altogether, there needs to be an understanding of what causes the heavy bulk that slows down the site. There are two common culprits of code bloat – programmer derived and computer native compiler.

A few examples of programmer derived code bloat are:

  • Overuse of object oriented (OOP) constructs
  • Incorrect usage of design patterns
  • Declarative programming
  • Excessive loop unrolling
  • Excessive use of multiple conditional If statements

And below are a few examples of native compiler bloat:

  • Redundant calculations
  • Dead code

So if you find your website running slow- probably because of bulky coding, it is important to optimize its performance as much as possible.

In doing so, you do not just enhance the chances of a site’s page speed and loading time, you are giving yourself more room to add more content on the site to give it more value, thus increasing its viewership. This link will give you more details on what keeps your site slow.

Trim Down Then Optimize For SEO Gains

Do you really need to add that much white space for a better readability? How about those extra commands that isn’t necessarily needed at all times? Those extra set of words that add weight and causes a lag in the site, do you really need them?

The first step to trimming down the complicated coding on your website is to determine which functionality and features are more crucial to the success of the site and which ones attracts and are usable to your visitors. Experts in SEO Round Rock are keen in keeping a well maintained and easy to navigate webpages.

Like WordPress for example, notice the number of plugins you see on a page. On your own WordPress site, how many plugins have you added? In a series of blogs called Keeping WordPress Healthy written by Rian Orie, his simple explanation of the concept goes like this:

Let’s say you want to add a banner slider to your site. It’s easy enough to do, right? Just find a plugin and voila! Instant gratification; however, did you notice that banner slider just added a stylesheet, web font, and two scripts to your site?

Also, did you notice that your other plugin – you know, the one that adds the social buttons to your posts – added a stylesheet and script, as well? Installing a plugin is fast and easy, but you’re likely slowing down your site every time you add one.

No matter how small of a feature or enhancement is added, it may cause a lag. Consider and prioritize what you really need.

Codes: The Bulk Of Bloated Coding

Codes: The Bulk Of Bloated Coding

Adding Less Works Just As Fine

In the same article Orie also explained how less coding can actually do more help and betterment on your pages.

Instead of just blatantly installing every plugin you can find, perhaps you should spend some time thinking about what they do for the site. In doing this, there’s a chance that you’ll find that better choices can be made.

I’m not saying don’t use plugins, or don’t use insert your plugin here. Instead, I’m saying to think about a plugin before you click on “Install.” Don’t just add them because they add a small improvement to your site, they might do more harm than they provide gain.

So remember: make the right choices. Focus on figuring out if you really need that plugin or feature.

If improving SEO is your goal, simple coding changes made to your site may do the trick.

2017-03-03T13:47:18+00:00 February 3rd, 2017|Local SEO Articles|0 Comments

How To Drive Site Traffic On Top Of SEO Digital Numbers

How To Drive Site Traffic On Top Of SEO Digital Numbers

Increasing site traffic, doubling the numbers as the site gains popularity, and hitting hundreds of thousands of visits per month are what Worcester SEO consider to be a coveted success story for every website that is aiming to achieve better online visibility.

It is perceived to have a greater impact on revenue acquisition in online marketing, to improve site popularity that leads to higher page and domain authority, and it certainly leads webpage links in the first page in search engines. Site traffic isn’t just a number, it is a lifeline that supports the longevity of a website.

Neil Patel’s blog post clearly states: “Traffic that is highly targeted is going to generate a better ROI than traffic that is not. High traffic numbers can be a great thing, but if the traffic isn’t targeted, the numbers are just vanity metrics. 1000 untargeted visits is not the same as 100 targeted visits.”

Other Means To Drive Traffic Growth

Worcester SEOSEO is undoubtedly the key driver in gaining traffic for a website. Most lead generation campaigns rely heavily on search engine optimization to work wonders for the website, just as how SEO Wilmington has continuously attracted more site visits for its local markets.

But what if your SEO efforts aren’t showing much change on your numbers? What if these much needed numbers are looking like they aren’t changing soon? What else can you do you to improve site traffic?

There are several steps to help improve the performance of your website’s search ranking.

Online Promotion

Without a doubt, online ads can instantly generate hundreds to thousands of clicks on your website, with the right tool and the constant innovation of promotional platforms, exposing your website in front of the right people has become more feasible.

In the same blog from Patel, he explained how to create a profitable ad. Here is an excerpt:

However, if you want to generate traffic using online ads, it is important that you know, beforehand, how you’re going to make money from this traffic. Odds are you don’t have a bottomless pit of money. You need to find a way to generate an ROI from your ads, if you want to advertise sustainably in the long term.

This big challenge can be broken down into two separate ingredients. Advertising something that people want is the first ingredient. And, creating effective ads that encourage the right people to click on them is the second. In general, there are two things you need to acknowledge when creating ads ­– the targeting of the ad and the design of the ad itself.

The design of an ad includes the copy and the image. If you want to get better at designing ads that will generate clicks, study some of the ads that your competitors are running.

The Skyscraper Technique

This technique was popularized by Brian Dean as an effective way to increase audience on your site, thus improving traffic. It includes four straightforward steps, which are:

Step 1: Find link-worthy content around a topic with search volume

Step 2: Make something even better

Step 3: Reach out to the right people to generate the links needed to rank

Step 4: Repeat with a new topic

In order for your website to stand out between the sea of successfully ranked webpages and the pool of high authority websites, you need to create a content that is at par, if not better and more information packed than high ranking pages. Only then will you be able to improve the traffic in your pages and your website entirely. A case study done by Ahrefs can shed more light.

It All Boils Down To Hard Work

Patel also mentioned: “When writing a piece, it is essential that you provide ‘how to’ instructions for the people that are reading, so that they can achieve similar results. This raises the value of the content, and also makes the site look better.”

Nothing beats a good content and this is what Worcester SEO specialize in. This is what usually drives visitors, mostly readers to visit your site, and possibly navigate throughout the pages if more content piques their interest.

Investing in a good content is the surest way to increase site traffic. And of course, the all time favorite webpage interlinking.

 

2017-01-16T15:09:18+00:00 January 20th, 2017|Local SEO Articles|0 Comments

Title Tags | The Power Of Keyword-Rich SEO Titles In 2017

Title Tags

The Power Of Keyword-Rich SEO Titles In 2017

Visitors, when searching for a page or content, doesn’t type the website name or address, they simply key in the words that best describe the topic they want to look into. A short set of words or a complex sentence typed in the search box hold the power in pulling up the exactly matched, keyword-rich tags.

Online marketing and lead generation Bridgeport SEO has seen the gravity of effective title tags on articles, content, and blogs; and how much visibility one page could get just by putting in a few sets of relevant words.

These words, title tags as they are technically termed, are the main texts that best describe a webpage content. It had long been considered an important on-page SEO element which mostly appear in three key places – browsers, external websites, and search engine results page.

Setting Tags Apart And Where To Look For Them

Bridgeport SEOWe can simply name these tags according to their use and where they are placed in a page, yet they still provide overall influence in the ranking of a page in the search engine results pages (SERPs).

  1. Title Tags – This will provide an overview of what the user can expect to find in the page before actually clicking it. Though Google’s shift toward semantic search no longer promises better ranking for keyword optimized titles, it still offers better chance of page visits.
  1. Header Tags – This refers to the HTML markup used to determine the headings and subheadings within the page content from other text types. The use of H1 headers has seen an increase of 4% by 2015, based on the study about the Search Ranking Factors done by Searchmetrics. This goes to show that Headers are still an asset in webpage building.
  1. Contextual Tags (Blog Post) – Blogging platforms like WordPress provide developers the ability to add contextual tags to posts. These blogging platforms designate these words to classify and better organize information to provide visitors a list of posts grouped together by specific set of topics.

However, it doesn’t necessarily improve the site’s searchability and ranking, yet the tags are still being ranked, which equals to better traffic rate for the site. SEO in Greenville keeps a balance in proper tagging and contextual headers.

Optimizing Titles For Better Search Ranking

As we have pointed out in this article, headers still play a crucial and viable role in search ranking and improving traffic. Experts have piled up several critical recommendations for search engine and online presence goals.

Length and Word Count

For Google, the ideal length is between 50-60 characters. Although a longer title isn’t prohibited, in the search results longer titles are usually cut short and replaced with an ellipsis “…”, an indication that the title had been cut off, but with no significant effect on a page’s ranking.

Longer and keyword-rich titles often work better for social media sharing and is beneficial in ranking purposes in search engines. The bottom line is better written titles that gets more clicks should be the main focus rather than obsessing over its length.

Significant Placement Of Keywords

Aside from adding relevant keywords in the title, whenever necessary and possible, placing the same important words near the header, usually at the first paragraph, adds higher potential of better placement in SERPs. This will also give visitors a better overview of the page content, thus encouraging them to click the link leading to the page.

Branding Right

Similarly close to Bridgeport SEO social media marketing, adding the brand name within the header has proven to have vastly attracted more visits compared to brandless titles. However, this is only seen effective if the brand being marketed is popular and well-known.

It is recommended that more popular brand names should come before the keywords, usually at the beginning of the title. Less popular brands may be placed after the relevant keywords.

Title Tags

Title Tags


Emotional Connection

When the first few words a visitor read sounds bland and distant or doesn’t convey the right emotions, they are less likely to click the link. With the right set of words, backed up by positivity and convincing lines, it is the surest shot at gaining more page visits. Make that connection and make it work!

 

2017-03-03T13:49:15+00:00 January 18th, 2017|Local SEO Articles|0 Comments

Balancing Anchor Links Through Perceptive Link Type Optimization

Balancing Link Building Through Perceptive Link Type Optimization

While it is important to optimize a website’s content to improve site traffic, practicing an effective link building strategy holds the same weight when in comes to giving your site a boost.

In March 2016, Andrey Lipattsev, a Senior Quality Senior Strategist at Google confirmed that links, content, and RankBrains are the top three most important ranking factors in Google search. This only supports the amount of attention SEO has placed on link earning.

Typically, when interlinking, hyperlinks of other websites with high Page Authority (PA) are acquired and added somewhere on your own. Hyperlinks provide a way for users to navigate between pages easily. With the network of pages being established, search engines use these connections to crawl the web, the links between the individual pages, and the connection between the entire website.

There are many techniques for building links used by many SEOs as they spend time on developing their own site well. Also, knowing where to add these page references and which type of link to use can significantly improve the content of your website.

Categorization: Where To Add The External Connection

To successfully add external links to your page, the key step is to determine the most appropriate anchor text that should blend in well in the content. An anchor text is the clickable text in the hyperlink and must be relevant to the directed webpage.

So, how do you determine the which link type is needed on your page? First, we define the different types and its optimization per content.

Brand Names

This type is one of the most natural type of anchor links, natural in a sense that it is not keyword optimized for SEO use. Given its name, the anchor texts are basically the name of the product, service, or company.

Wilmington SEOLet’s take for example Wilmington SEO. The page content could be about lead generation, digital marketing, local SEO, or market research; yet the anchor text can simply be Wilmington SEO. It is straightforward and doesn’t use generic words.

Naked Links

This is also considered a natural type of anchor channel, where the anchorage text is the website itself. It is easily available and accessible. A good example would be: http://www.neovora.com/wilmington-seo/

However, it doesn’t offer much SEO value. SEO Tulsa experts recommend about 10% of naked links usage throughout the page.

Generic Texts

Generic links are commonly found in non-SEO articles. It is also considered a natural type. It comes in countless forms, using generic, non-specific group of words such as “click here”, “more on this page” or “learn more here.”

LSI Keywords

Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in a content. This one is heavily dependent on the target keywords or closely similar texts.

A set of words which can be the exact match or closely related phrase of the target keyword is used as the anchor text. This is essentially an unnatural or hybrid anchor link. SEO often refer to this as being semi-optimized.

The varied choices can give the site developer more chances of producing a content of great value where anchor links are prioritized according to its importance in driving traffic and boosting search ranking.

Balancing Link Building

Anchors Still Influence Search Rankings

Anchor text linking to a page is being used by search engines to indicate a certain page’s topic, this is where adding appropriate keywords is a make or break point. The more links point to a certain page, the more reason Google or other search engines will have in ranking the page to be an exact fit for the searched words or keywords.

But of course, search ranking in SEO is never this simple. Wilmington SEO has seen the complexity of its algorithm and the unpredictability of its ranking. Your best bet is to stick to the link building tips provided by the experts to ensure better positioning for your website.

2017-03-17T04:52:01+00:00 January 16th, 2017|Local SEO Articles|0 Comments