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Off Page SEO For Albany NY

Off Page SEO Tutorial | Neovora Albany SEO Agency

This is the next post in a series of blog posts meant to educate small and medium sized business on Albany NY SEO. We want you to understand why digital marketing and search engine optimization is critical in remaining competitive in this new era of technology and consumer behaviors.

plant the seeds across the internet to grow your off-page seoThis post is about how to go about planting the seeds on the web to be traced back to your website. Neil Patel has a great off-page SEO blog post on his site.

Off page SEO is the type of search engine marketing that is performed outside of your website. We usually refer to back-linking strategy as off-page SEO. Think of Wikipedia for a second. Wikipedia is perhaps the most widely used and cited website around these days. Because so many links around the world are referencing Wikipedia, it has HUGE power.

When people link to a website, it receives credibility. One link at a time. Now back-linking has been referred to as the grand-daddy of SEO, and perhaps the most crucial component of gaining notoriety.

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From our experience, most sites within local niche markets can easily rank without having a comprehensive back-linking profile. This is good news for most small businesses, because backlinks are time consuming to do the right way.

A diversified back link profile is essential, here are some examples of the links you need to seek out:

  • Branded Links – These are the kinds of links that link to your homepage or internal pages. They have an anchor text and the anchor text is something that contains your brand name, ‘Neovora’.
  • Generic Links – These are links that have a typical anchor text link, something like ‘click here’, ‘read more’, ‘on this page’.
  • Naked Links – These are links that have the domain as the anchor text. These would be hyperlink that is http://www.neovora.com, neovora.com.
  • Anchor Text – Be careful with these, as they are incredibly powerful. They are a link that points to your site, with a targeted keyword as the anchor text. The anchor for a plumber might be “Albany Plumber”.

When you are seeking links that point to your site, you need to identify the kinds of websites that can provide links. Some are:

  • Blog Comments – These are a valuable link building source. If you have your own personal blog on your website, it will be a great place to share your content and get your naked links on relevant pages.
  • Directories – Internet directories need to be built far and wide. Directories can be nationwide, local, and niche specific. Surely you can find several dozen directories. Make sure you fill out these profiles fully with contact information, business information, media, and all kinds of relevant profiles links within.
  • Social Profiles – There are dozens of social profiles out there that you can use to build a solid back linking structure. These profiles are excellent because they provide a place to hold several other links. Real businesses have many different internet profiles, personalities and interact on many places on the internet.
  • Industry and Association Links– Are there any organizations, business associations, or alumni associations that can give you links? The BBB, the local plumbers union, and your alma mater are all great places to start looking.
  • Web 2.0– In our systems, we have dozens of web 2.0 profiles that we use on a daily basis. These are good for social media marketing as well. These web 2.0 properties give us an excellent place to share our images, videos, and all types of web content.

Internet Marketing and Local SEO in Albany NY

This should be a good starting point for your implementation efforts. If you’re going the route alone, that is. If you are interested in seeing what kind link profile you currently have, be sure to visit the link here for a free website analysis.

We provide this free of charge, so as to better help you understand where you stand on your internet marketing efforts. As a top SEO Expert, we are willing to help the local community grow and develop.

Be sure to check in often to read about other SEO tactics you can implement. If this post was of help to you, be sure to visit the other videos in our Albany SEO Company series!

Off Page SEO Tutorial | Albany NY SEO Agency

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2016-10-30T18:19:51+00:00 June 14th, 2016|Off-Page SEO|0 Comments

Market Research Part 3: The Market Research Process

Our Initial Understanding of The Market

Now that we have a complete understanding of our Company and our Competition, let’s move on into our Market Research phase and start asking some questions.
Remember, we are using this market research to better target the best prospects. If we have a new client in Portland… our Search Engine Optimization in Portland Oregon needs to leverage this data to create a campaign that speaks directly to our target audience.

4 Ways To Boost SEO With Social Media Marketing

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The results from our market research will help us flesh out our marketing avatar and help us pinpoint who our target prospects are, where they are, what they need to buy, and what we are going to sell and cross-sell them.

The best way to start is to remove every previous idea you’ve had about your current customers and prospects. It won’t be easy! But beginning as though you have no idea who these people are and what makes them tick will help you in the long run.

The first step will be to get with some “experts” in your company.

These experts are people right now that work directly with your current customers and prospects. They will have a good knowledge of the problems your market is facing and why your solution is or will be theirs.

This will be the key to helping us strategize an interview plan where we will go face-to-face with our customers and prospects to find out exactly:

  1. The needs and problems of our target market,
  2. How educated and informed they are on the solutions for their problems,
  3. What their decision-making processes are and who helps them along the way,
  4. And how competitive our market really is.

Because when it comes down to it, those IN our market ARE our true experts. They may not know their exact fears and motivators (nor may they want to share their real emotional reasons for buying…if they even know themselves), but they are the people who have gone through your sales process, or are currently going through it, and can give you the best, most constructive feedback.

Planning the Interview Process

So let’s begin with planning out our expert interviews. Let’s look at some high-level decisions we’ll need to make before we dig in to the order and purpose of the set of questions we’ll be asking our experts.

First, define the goal of these interviews.

use deep market research to dominate your competitionDefining and stating the goal of these interviews isn’t just a formality, it’s to help keep everyone focused on the task at hand while both planning and presenting the interview. It’s also very helpful to have it spelled out just in case you are not the one actually doing the interviewing. Having a one or two sentence overview statement can give your interviewer the guidance they need to keep the interview going in the right direction.

Second, we need to know who we are going to interview.

Once we’ve determined which exact customers we want to profile, we can use that profiling to locate some prospects to interview as well.

At a bare minimum, we recommend you come up with a list of at least 5 potential people from each group… more is better. Because not every one of them will agree to an interview, and you don’t want to end up with too few when it’s time to start analyzing and looking for trends in their answers. Depending on the amount of time you have delegated for these interviews and the depth to which you interview, the actual number of interviews you do per Customer and Prospect group is up to you. As a Portland SEO Firm, we use these methods to do online interviews.

Which methods will we use to interview them?

  1. Face-to-face interviews are by far the best in order to gather the most information. For obvious reasons, conducting an interview in person gives you the most amount of information. Not only will you get answers to your questions, but you can also read their body language and catch the subtle body language that can give you greater insight to the real emotions behind their answer.Unfortunately, these types of interviews can be the most difficult and expensive to coordinate, especially if your interviewee is located outside of your location. Depending on the importance of the interview, it’s always best to weigh all the options when planning things out.
  2. Technology has made it possible to do useful and time-saving tasks, including interviews. If a face-to-face interview is not possible or economical, then you could conduct web conferences, where you sit in the comfort of your office or home, and they do the same. The internet, your computers and web cameras connect the two of you and you can simulate a face-to-face meeting, all the while both are within their comfort zones. There are several tools are available to use, both paid and free.One of the easiest, and cheapest, would be Google Hangouts…all you need is a webcam, mic, and a gmail account. This method can work very well.An added benefit to this web interview is that the technology exists where you can record them remotely, without them having to have a camera man pointing a camera and hanging a big microphone in front of them. In fact, with this technology, you could easily ask if you could record the in-person interview without much more than sitting near your computer and turning your web camera towards them before the interview gets going.But, depending on your target market, that level of technology may not be a viable option. Perhaps they are located in remote areas with little to no internet. Perhaps their user-level of web applications and video cameras etc., is not optimal for a comfortable interview process. The method you choose needs to take into consideration their level of comfort during the interview. You definitely don’t want to stress them out more than they probably already are!Interviews, even those as innocent as fact-finding, can be very unnerving to many people. It’s our job to try to make them as relaxed as possible before, during, and after the interview. Some, especially prospects, might be guarded because they feel they are about to receive a sales pitch. The sooner we can make them comfortable and relaxed, the more they will open up to us.
  3. The telephone is always a tried and true interview method. This has gone on for years and will continue to do so. It is also easy to use, cost effective, and relatively easy to schedule. We suggest recording the call, with your participant’s permission of course, so that you can refer back to it at any time during this process.
  4. Another method is to interview via email. Though it is not as personal as the previous three methods, it does give your interviewee more time to consider and respond to your questions. You may be able to get more thoughtful, deeper answers than you could when they are responding on the spot in person or via the internet or phone. The time factor, however, may be inconvenient for you. Some people may not respond quickly, they may not respond to every question, or you may need to ask them to elaborate or explain one or more of their answers. Depending on your time frame, this may or may not be a viable option.
  5. And finally, direct mail is one option if all of the others are not applicable. We don’t recommend this method, however, mainly because you are not in control of anything during the interview process. You don’t have control over who in the household or office completes the interview, you don’t even know if they are qualified to answer the questions. They may not answer all the questions, and then even if they do, they may not mail it back to you. So, though this is an option, it definitely should not be your first choice for your interview method.

In Part 4 of this Market Research Series, we’ll dive into exactly how we will document and use the answers to these interviews. But first, make sure you get your free website audit!

< Market Research Pt 2

2016-10-30T18:19:54+00:00 April 25th, 2016|Local SEO Articles, Off-Page SEO|0 Comments

The Top 10 Tips for Optimizing Your Video SEO and Exploding Your Views

Score Big on Your YouTube Video with Video SEO Optimization Tips

Is your small business creating videos that are getting tons of views? Are they ranking among the top results for your target keyword? Do you know what a target keyword is?

If you answered no to any of those questions, you are on the right page.

As a Portland SEO Company, these are question we ask ourselves for every new campaign we engage in… even campaigns for our own website.

optimizing your youtube video tipsIn fact, for the past couple months, I have been immersed in creating, uploading, and optimizing our own site’s videos.

And I have to tell you…I’ve had a great ride! But it takes more than just creating and uploading a video to getting it ranked and its link juice pouring into your website.

This post about some excellent video SEO tips that cut your learning curve and give you the best steps you need to implement for each video in order to get the power of video to shower your website with Google’s love. Every one of our videos has had these systems applied, and we get great results!

Now, all of these are geared with a YouTube channel in mind. While they do apply to other video networks, such as Vimeo, we highly suggest that you get a YouTube Channel, a Google property, set up!

Video SEO Best Practices

1. Have a Channel

This is where you host your company/organization and will be the umbrella for all your future videos and playlists. The description should contain good keywords and lots of them. For us, a Portland SEO Expert, this is the first and most crucial step. Be sure to get an effective vanity URL for your YouTube channel, which will be tied to an associated Google + page! Ideally, you’ll have your city name and short keyword or niche in your vanity URL.

Then, add a long channel description. Incorporate all your keywords and areas around your city, in order to get your channel known for both the niche phrases and all the surrounding cities. The description should be long, but don’t keyword stuff. Actually write quality content! Make sure the channel art is uploaded (and geotagged!).

2. Playlists

Now that you have a Channel, are you using playlists in your channel? You’d better be! Playlists are embeddable and can be a powerful tool for highlighting certain services or aspects of your business. You should already know how powerful it is for your SEO to have a YouTube video embedded on your web page….with a playlist, you’re essentially embedding SEVERAL videos on that one page, multiplying the link juice flowing from YouTube to your site!

The playlist name should a MAJOR keyword that you are trying to rank for (if you don’t know about keywords, check out our blog post on Keyword Research and Long Tail/LSIs). Make sure the description for the playlist is long and has all your keywords and tags!

3. Live Stream

There are multiple methods of uploading videos to YouTube. First, you can do the plain old file upload. However, the best way is to Live Stream your video! It creates a live event and can be broadcast, meaning you can create an event at a particular time, and spread the word for your video so people can check it out when the live activity starts.

In addition to helping build relations with customers, these videos are given extra special ranking juice! Live streamed videos are well known to receive higher rankings than videos that are normally uploaded.

4. Custom Thumbnails

Click-through rate is crucial! Once the video is on YouTube, you can edit or alter the thumbnail that is shown on the results page. You want something that is attractive, is compelling enough to create a click, and will carry some kind of theme throughout your Channel and the video itself.

5. Title

Again if you don’t know about target keywords or LSIs, you’re missing out! The title should be very straight forward and contain your main keyword in addition to your secondary or LSI keyword. Backlinko recently had a great article on video SEO tips that also went a little deeper into keyword usage.

6. Description

The longer the description, the better. A description helps your conversion rate because prospects can spend more time on the page and learn about you. ALWAYS have a link back to your website within the first few lines of a description as well. Hashtags are good to use in a description, as are putting in links to your other social profiles, websites, or anywhere you want to direct traffic.

7. Annotations

These are the links that show up overlaid on the videos themselves and prompt the viewer to click to go to another site. Those sites can be other videos, your website, or to the playlist. These are great because they show YouTube what your video is about, while getting good links and passing power around domains!

8. Tags

These are always available at the end of the description. These help the search engines and YouTube theme your video and put it in relevant searches! You can have many tags and these are some examples:

  • City/State
  • Zip codes (powerful for local)
  • Phone number (great call to action!)
  • Playlist Title
  • Channel Title
  • Main keywords
  • LSI keywords
  • Company Name
  • Industry

9. Fill in all fields

When filling in your channel settings, playlist settings, and video settings, it’s important not to leave anything blank. This means always fill in the language, what kind of caption certification the video has, video location (geotag!), and anything else.

If the video has a script, go ahead and paste in into the closed captioning tab in the editor. Make sure there is audio, if not, you can use some audio from the Audio editor.

10. Take the plunge!

Videos don’t have to be phenomenal to get views, rankings, and to drive business to your site, door, or phone. Video optimization best practices can be just as powerful as the video itself.

YouTube video SEO takes a little time to implement, but the value is enormous! Video content is being consumed around the country by all demographics! It’s on desktop, on mobile, everywhere! Get those systems up and running! If you don’t want to create your own videos, ask the youth around you for their input. Younger generations are very apt to video production and editing. If you thought this was helpful, visit the last post in the Portland SEO series.

10 Tips For Video SEO | Neovora SEO Portland

Portland SEO Company

Be sure to get your website analysis to know where you are currently standing against your competitors! The audit provides valuable insight into the inner workings of your site.

2016-10-30T18:19:54+00:00 April 18th, 2016|Off-Page SEO|0 Comments

Market Research is Step 1 In Your Market Domination Strategy

This is the first of six sections and many posts revolving around Lead Generation. Regardless of whether you run a B2B organization or your business is focused on B2C related products and services, you will want to tune into the next several weeks of posts.

As I was outlining this initial segment, I thought of a recent client, a Fresno SEO Company that we assisted in refining their Avatar process (more on that in a bit.) I thought of the massive importance of taking just a little bit of time to refine exactly who your target market is, and who that “perfect client” would be. Do you know? Let’s dive in!

This first section is designed as a granular-level blueprint that takes you through step-by-step on how to actually perform the processes aimed at bringing in extremely targeted prospects.

Some things will be very technical, some very strategic, but all will be focused on achieving our end goal:

Keep our pipeline full of profitable prospects that are in the market to buy our products and services.

No matter how you want to approach each strategy; if you want to know the “down and dirty”methods to getting good information, we will show you how. If you are more analytical, have the data to crunch, and want to dig into your data for even greater insight, we will show you how. No matter what your level of understanding in each strategy, we will help you dig as deep as you want to go.

Thbusinesses need to ensure a constant flow of buying prospectsere is a good chance we will cover aspects that your company already employs on a regular basis. There is also a very good chance you will be exposed to new concepts and strategies that could ultimately take you from a current business productivity plateau to that next level you’ve wanted to achieve.

In this first segment, we will be creating a solid foundation of understanding that we will continue to build on throughout this lead generation series. We start out focusing on our customers as a valuable insight into which prospects to target that will have the highest profit potential.

Because that is what we are really here to do: Sell our products and services to the people who we can build a mutually beneficial and profitable relationship with over time.

What you’ll very quickly discover is that there is a better, more quantifiable way to ensure your marketing efforts are targeting the highest potentially profitable prospects.

So, let’s get going. We have a lot of ground to cover on route to discovering who our target market is and how we are going to both learn about and define them.

1. Overview

This first segment creates the foundation of:

  • Understanding our data;
  • Learning exactly which target prospects will be profitable for us long term.

We’ll be doing some digging into our current client database, talking to some of them, finding out about them, ourselves, our competition, our prospects, and our market.

This stage is very important, so we urge you to go through the steps with us, one by one. It will be a revealing series of analyses, but will ultimately give us a very robust understanding of our market.

It’s important to note here that every strategy after this will build upon the tremendous insight we will gain in this segment.

Market Research | Fresno SEO Expert

Fresno SEO Company

Who Is This Segment For?

This first analysis is for every type of business out there: B2B and B2C companies regardless of the markets you are in (or think you should be in). This segment is for those companies with years of client purchases and those without any clients at all. Those with a CRM full of historic data and those that have little to no data.

Regardless of your business, if you currently sell or want to sell your product, then this segment is for you.

If you don’t currently have any customer purchase data to analyze, you need to begin gathering it today! You will quickly see how vital it is to capture as much information as you can about every move your prospects and customers make. In addition, you can do some searching online, or quiz your competitors to get some of the data you’ll need for this segment. Be creative!

When You Should Be Doing This

We believe there are certain times that you should analyze or re-analyze your target segments.

Even if you feel you know your current segments exceedingly well, people evolve and change and you may be able to target your marketing efforts more accurately in order to have a greater impact on your bottom line. These are some of the situations when you should evaluate your target segments:

  • You’re moving into a new market;
  • You’re introducing a new product;
  • Your market is naturally dynamic and periodic analysis is necessary to stay on track;
  • A drastic economic change has occurred;
  • Sales and/or current customer satisfaction has dropped rapidly;
  • Customers are increasingly defecting to your competitors;
  • It’s been a while since you’ve done any thorough market research;
  • You’ve been making decisions based on your own opinions and assumptions;

What We Will Be Doing

We’re going to be gathering as much data as we can and doing some number crunching along the way. We’ll be going through real quantifiable exercises that will produce immediately actionable results.

your clients' decision-making processYou might feel you already know everything about your target market, and about what your current customers and prospects feel and think. However, we’ll be going beyond what they feel and think; in fact, we’re going to step into their shoes and gain insight into the needs and emotional drivers that guide their decision-making processes. Then we’ll be able to combine our customer profile data to come up with a very specific target segment that should yield extremely solid results.

At the end of working through this 6-week segment, you will have a solid grasp of which types of customers will bring you the highest profits during their tenure with your company.

These are the things that ultimately break through the barriers and take your company to that next level.

Why We Will Be Doing This

Yes, we are all here to serve our customers the best we can. The more successful we can be in solving their needs; the more successful we’ll be as a company.

Fortunately, when we focus on bringing in profitable clients, the mutually beneficial relationships that follow are traditionally the most profitable ones.

By pinpointing our most profitable prospects, we will be able to:

  • Focus both our energies and resources more effectively;
  • Speak with amazing accuracy to our targets’ needs. We’ll know exactly what we want to say and to whom;
  • We’ll have a better relationship with our prospects and customers, since part of our energies will focus on communicating directly with them on the exact issues they are facing;
  • We’ll be able to stand head and shoulders apart from our competitors;
  • We will have a solid strategy, which we will constantly confirm by the results we achieve, and will be proactive rather than reactive.

How We Will Do This

First we will analyze our current assets – our company, our competition (oh yes, they’re an asset), and our current clients.

We’ll find out who our best customers are for our bottom line and find out directly from them what issues they faced/are facing and what drives them to make their decisions. Since these are the type of clients we want to nurture, these are also the type of prospects we want to target.

We will confirm or deny our findings through a set of surveys we’ll send into the market.

Then we’ll create a marketing avatar of our best clients and which needs and drivers motivate their decisions.

Where We’ll Go From There

We will then take this data into segment 2, where we will be planning and preparing powerful marketing messages in order to bring in a flood of leads to your company.

Ok, next time we will tackle the next segment in this Lead Generation Series, “Understanding Our Environment.”

Was this post helpful? Visit the other posts in the Fresno SEO Company series!

Market Research Pt 2>

Make sure you take advantage of our free website analysis! This audit is a comprehensive view of your website and it’s current standing on the web.

2016-10-30T18:19:55+00:00 January 7th, 2016|Local SEO Articles, Off-Page SEO|0 Comments

Customer Acquisition Costs – They’re Lower Than Ever… If You Use A Strategy

Listen, unless you’ve been hiding underneath a rock, you’ve heard all the marketing voices trumpet on and on about how costs to acquire a new client have increased exponentially over the past 5 or so years. In fact, we’re one of those loud mouths espousing this concern.

However, nearly unanimously, every one of those voices outlines the idea that with a sound and clearly executed strategy, that at no other time in the 21st century could a business reduce their overall customer acquisition cost than today. It’s true.

The problem is that literally nowhere can a business find this information.

lead generation and seo to acquire clientsSo, over the next 6 weeks here within the Neovora blog, I’m going to be publishing a detailed customer acquisition strategy, the do’s, the do not’s… and pretty much everything in between.

Let me start out by saying that if your business isn’t harnessing the power of the internet, and leveraging your initial lead generation with email marketing, you’re simply just missing the boat. And no, I’m not saying that the company that sends an email a time or two per year is embracing email marketing.

I will outline exactly how Neovora does things, and how we have learned to do things step-by-step over the past 15+ years.

Interestingly enough, we were recently taking on a new client in the Pacific Northwest. We were forming their Portland SEO strategy and building their landing pages, email marketing Autoresponder series’ and their corresponding segmentation surveys. Literally every step of the way, we could hear “oohs and aahs” at how these triggers would improve their business.  They were excited to find a Portland SEO Company that was so insightful.

Customer Acquisition Costs | Portland SEO Expert

Portland SEO

The problem is this: many marketing companies do indeed know what to do.

However, so few small and local businesses have this step-by-step knowledge; we’d like to reduce that gap to the best of our ability over the coming 6 weeks with our newly published blog posts.

This upcoming 6-part series will become a sticky post on the blog so every reader, if they so choose, will have easy access to taking the parts of the posts that best meet their current business objectives and implement them.

I’m going to breaking down the different forms of both paid and unpaid internet traffic. I’ll then go on to discuss the absolute best ways to convert this traffic from a “looker” to a bonafide and qualified prospect through both the segmentation process as well as email nurturing strategies. We’ll then move on to sales strategies, regardless if your product or service can be sold online, but methods to leverage technology to move the highly targeted and supremely qualified prospect closer to a buying decision. We will be implementing tactics like “Setting the Buying Criteria,” “Future Pacing,” and “Creating True Scarcity,” where it exists, as well outlining and differentiating your company. This is a strategy that just flat out works if executed properly, and one that will assist your company in dramatically reducing its overall costs to acquire a new client.

So, I hope you’re looking forward to the next 6 weeks as much as I am. Feel free to make requests within our blog for areas that you’d like special attention on, and we’ll see to it that we put those suggestions into our editorial schedule.

One bonus for this series is a free website audit! Take advantage of this value to see how your site is performing against the competition.

2016-10-30T18:19:55+00:00 December 19th, 2015|Off-Page SEO|0 Comments