>Local SEO

Local Ranking Factors 2017 | Where To Focus Your SEO Drive

Local Ranking Factors 2017 | Where To Focus Your SEO Drive

Page ranking, local ranking, site traffic, user volume, visitor retention, online visibility, SEO tactics – all these are important key points and play an irreversible role for brands, service companies, and retail businesses to succeed in making a name in the local web, eventually promoting good business.

Internet marketing, digital media, and website promotion are three major platforms that could ultimately make or break a business owner’s dream of climbing up the ladder of success. What will it take to achieve such success? Will it involve thousands or hundreds of thousands of dollars worth of investment? Well, the answer can be a no, depending on how well you leverage search engine optimization.

With SEO Albany, we have seen how proximity immensely influences the ranking of a website or local business. This is in line with Google’s recent search algorithm updates and search indexing, where top local businesses are being featured at the top of search results.

Proximity: A User-Based Ranking Factor

SEO AlbanyIn the recent MozCon, Darren Shaw revealed the top local search ranking factors in an annual report that summarized quantitative and qualitative input from SEO experts and keyword data samples. This report showed that local ranking is now more personalized, competitive, and valuable. What can this mean for small companies?

It means getting a head start on the competition with the right marketing strategy and by studying the latest top ranking factors.

Location Proximity – Is the user close to your location at the time of their search? Search results vary per user depending on where they are exactly. If the customer is just a few yards from your store, mostly likely you’ll be included on the top 20, if not in the 3-Pack map at the top of page 1.

Google Local Categorization – Is your company properly categorized in Google’s listing management platform, previously “Google My Business”? A coffee shop is different from a coffee and pastry shop.

Backlinks – Are the links pointing to the business’ website trustworthy and legit? These links to the website are of value when visited by potential customers in the same area.

Citations – Is the name, address, phone number (NAP), and business details the same across non-Google sites? Posting your business NAP and description on several directory websites such as Yelp and Apple Maps get your site indexed right away.

Unless Google decides another update is necessary or that the ranking factors will change completely, what else should you focus on to help you grab a spot in maps listing?

While Google Local focuses on establishing an online business account for your local business, it’s no longer enough. Valuable content will never lose its flare in keeping a website legit, valuable, and trustworthy.

What Else Should We Look Out For?

Don’t ignore the fact that with proximity as the top key point, Google also values the impact the business has in its neighborhood.  Our SEO Worcester team has integrated these key points in our current clients, and seen great results.

Also, making a presence through localized press releases, business news, awards, events, and other community-based activities will give your company bigger credit and value. This is what local business owners look to achieve anyway, isn’t it?

2017-05-04T05:05:03+00:00 May 5th, 2017|Local SEO|Comments Off on Local Ranking Factors 2017 | Where To Focus Your SEO Drive

Attract More Customers With Local Citation Building | SEO Worcester

Attract More Customers With Local Citation Building | SEO Worcester

Local citations, or rather a complete form of it, includes the business name, address, and phone number (NAP). For ranking high in the local search engine results, citations are one of the major driving factors in directing new customers to a local business.

Make sure you have set up your Google Local business listing. Then, go to it and copy your NAP directly from there. For all citation building always use your Google Local NAP. This will ensure that Google matches your many citation back to your business.

By adding your NAP on your website and making sure that it is visible across all online directories gives your site a boost if you want to be listed in the maps section of the local search results. Get ideas from the local SEO Worcester.

According to a Google study, 4 out 5 consumers use search engines to find local information and 50% of them visit a store the same day. So you see, getting an accurate NAP online is important.

How Do You Build Citations?

Internet Marketing WorcesterDon’t confuse NAP building with links. Remember, these are the mention of the official name, address, or phone number or a combination of all three. To get started, identifying how to build them and where to post your NAP to get the exposure you need must come first.

Structured Citations. These are what you’ll often find in online business directories. You have control over the form in which they should appear, therefore you can change the arrangement to your liking. A Yelp listing page is the most common and perfect example.

Unstructured Citations. This is where your business name or contact details are mentioned in non-directory sites. If details get into a local news article or a blogger mentioning it on his blog, that’s an unstructured citation.

Now we know that there are two ways of getting these contact details out, let’s focus on how to promote your NAP, and get returns tenfold. So how do you send potential customers running down your physical location?

Citation Building Services

If you have a good amount to spare funds, hire a local SEO internet marketing service company. The marketing and citation efforts of SEO Wilmington, include hundreds of directory websites. According to Pratik Dholakiya from SEJ:

“Local SEO service providers have access to thousands or sometimes hundreds of thousands of sites that will accept citations, and the building itself is done by hand by professional citation builders in good agencies. Typically, about a quarter of the NAP listings will go live right away, with the rest taking a few weeks to catch up, but if you want to just hand over some bills and get it done, this might be your best bet.”

Manual Citation Building

If you prefer to do it yourself, which you have every right to do, start by finding sites and places where you can manually add your business NAP. Some listing websites will require opening an account with them before posting details. In the same article written by Dholakiya, he added:

“Building citations are fairly simple. Start your search for places to enter citations with the major places for SEO juice: Google My Business, Yelp, Facebook, and whatever the big review sites are in your space or industry. Then move on to the four main aggregators, which supply data to all major search engines. In the USA these are Infogroup, Acxiom, Localeze, and Factual.”

One more important step is to keep a uniform set of NAP across all platforms to gain the best results. And try to consistently add 5 or 10 citations each week… at a minimum add 25 per month. Then, over the course of a few months, you will have easily added several good backlinks to your website!

 

2017-05-02T03:45:34+00:00 May 2nd, 2017|Local SEO, Off-Page SEO|Comments Off on Attract More Customers With Local Citation Building | SEO Worcester

Top 3 Organic Link Building Tactics | SEO Tulsa

Top 3 Organic Link Building Tactics | SEO Tulsa

In the past, several SEO experts and gurus have published lists of tested and proven link-building tactics that have worked for them. These tactics include website optimization and on-page SEO and optimizing visibility on other websites within their niches (off-page SEO).

Along with Google’s continually changing search engine optimization rules and search engine algorithm, came the localization of search results or more favorably called ‘organic results’ that mostly focus on providing search results based on the physical location of the user. This change has broadened the chances for local businesses to rank better in their area as well as in their local market.

Organic searches can do wonders for businesses. But this does not benefit local businesses alone, it is also a redeeming factor for powerful link building. In our SEO Bridgeport blog that came out recently, we narrowed down a few tactics that worked in 2016. This year, let’s dig into how we drive organic traffic to website with the tactics already practiced in our local SEO Tulsa processes.

Driving Organic Traffic To Build LinksInternet Marketing Tulsa

Let us not prolong it any longer, let’s dive into organically driving links to your website. Here are our tops picks:

#1 Video Creation and Sharing

How many silly and utterly mundane videos have gone viral over the internet? A gazillion, perhaps? Why has a crying baby gone viral? Or a teenage boy trying to pull a stunt but failed dramatically generated thousands of views. Why is this so?

The answer is simple. Video ise entertaining. It is informative, visually creative, and entertaining – a total package. To generate traffic and backlinks to your website, start by creating informative and pleasing videos. They should highlight your brand, product, and service.

Optimize the video title, description, and content with your target keywords so it will be properly indexed in the search engines. Once it’s up, start sharing it around in your target niche, on popular websites with related content, and on different social media platforms.

#2 Blog Posting and Sharing

We’ve established that content creation is crucial, one of the bloodlines that will keep your website legit and alive. Creating blogs, about site updates, new service news, relevant niche topics, or a guest post; will raise the bar to a higher level. The connection you can create with these blog posts is limitless so long as you know where and how to syndicate them.

Choose reliable, trust-worthy websites that accept content re-posting. Great examples are Reddit (topics are usually discussed in forums with over 36 million users) and StumbleUpon (a content discovery site that directs users to websites). Imagine exposing your blog content to multiple types of audiences you couldn’t reach on your own unless you spent thousands on ads.

#3 Photo Submission and Sharing

Technological advancement doesn’t just end with impressive link building tactics. It has turned the internet world into a much more versatile place for websites to thrive  and gain organic traffic. Creating an image gallery with pictures relevant to your niche and brand, optimizing it with the target keywords, and sharing the photos on image sharing platforms will get the site in the search results.

Google places high value and weight on images with target keywords. It is also important that all inbound links attached to the image(s) are do-follow links to get the best traffic results.

Find out what strategies you should avoid when creating links this year.

2017-04-24T02:55:46+00:00 April 26th, 2017|Local SEO|Comments Off on Top 3 Organic Link Building Tactics | SEO Tulsa

Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

If you have just taken a quick break after brooding over the number written on your ranking analysis, then you are one of the many enduring the daily grind of a keeping websites visible, relevant, and progressively ranking.

Localizing your search engine efforts does not only help attain an online presence, it also helps your potential customers find you locally. And one of the most effective methods ever to exist in the search engine optimization world is building links and connections to related websites.

In our SEO Greenville post recently, we discussed two simple concepts to earning relevant links toward your website. In our continuous effort to help small businesses grow their business, our local SEO Bridgeport has put up 3 more link building tactics for those who have now mastered the basics of earning links.

The Top 3 B’s In Advanced Tactics

SEO BridgeportWe are coining it the 3 B’s for the sole purpose of grouping them together and finding out how these three effective must-try tactics are proven to work by many SEO agencies. They come in any order and the results they produce will still depend on how far you are willing to invest, but still, the ranking results are exemplary.

Blog Community

With the quality content you have on your site, online users can now confirm that the website is legit. Now, focus on creating and posting blogs, either a daily, weekly, bi-weekly, or monthly post about the products and services offered or write about any topic that will shed light on your customers.

If you are fairly new at blogging, learn more about blog carnivals. It is a blog promotional event where one blogger hosts the event and several other bloggers participate. A topic is then announced for other bloggers to write about and publish on their own blogs. The host then gathers the links to these blogs and writes a summary of all the contents submitted.

It is then up to the host when, where, and how this will be disseminated. The important thing is readers will have an easy access to the different blog links. If you participate in such event, you will have access to different types of audience.

Broken Links

This is about finding the right page and the opportunity you can gain from it. Searching for dead links, basically suspended or inactive pages, that’s still ranking high in the search pages is a good lead. Find out what pages are linked to the dead site, initiate contact to the websites where the links are coming from. You’ll be surprised at the positive response you might receive. Nobody wants to connect to a site that is dead for this could affect their own search rankings.

Let them know that you have valuable blogs with a similar content or topic. Chances are, they may start linking to your webpages, and add more links on your website. In a way, it is asking for links, but these websites still have the option whether to link to your site or not. More of this topic here.

Build Relationships

Building relationships work anywhere. In school, in the workplace, in the local community, or online. Start making connections, know the right people, the right group or community. By knowing these groups, you can grow your connection, and these connections will largely help in your link building efforts.

Join forums, online communities, social media groups, or any online congregation that is relevant to what you are trying to promote. Aim to establish long-term relationships with the right people. Earning connections is easier when people in your circle willingly link to your website.

By Default, You Are In Charge

When you need a better grasp of the tactics enumerated above, let SEO Bridgeport help you understand the ins and outs of blog communities, broken link tactic, and building long-term relationships.

Are you stuck in finding the right group to reach out to? Unsure which community can help you earn valuable connections? Don’t stress over it. Our localized internet marketing and SEO methods will introduce you to the right people.

 

2017-04-20T13:13:25+00:00 April 23rd, 2017|Local SEO, Social Media Marketing|Comments Off on Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

Your SEO Guide To A Multi-Location Business

Your SEO Guide To A Multi-Location Business | SEO Round Rock

For businesses operating in multiple physical locations, digitally marketing the brand and services is difficult. Though you want to promote a single brand, the aim is still to rank high in the search engine results pages (SERP) for each and every location.

Typical online marketing strategies don’t work well in this situation simply because the SEO efforts would require exceedingly large amounts of marketing assets to be produced for each individual location.

When optimizing for SEO, content management and organizational management are separate divisions that are both vital in the overall local SEO strategy for each location. This is where SEO management becomes more complex, but our SEO Round Rock online marketing work can attest to how both divisions can be properly managed with the right tools.

Management Contrast: Organization vs. Content

Organizational Management

Website strategy and SEO Round RockWho will plan and create the content needed for your website? How will you promote your brand or product locally? Do you have different services and promotions going on in each store? Are the stores operated by one group of people or are they managed separately and independently?

Local optimization is dependent on the demand in each location, therefore the marketing strategy for one store my not be adequate for the other. What do you do then?

The key is to analyze your keywords and competitors, and know what your customers and target markets are searching for. Take what is currently successful for your competitors, and optimize on-page for those elements. Then focus your off-page strategies on driving traffic to your site(s) for those elements.

Content Management

This is basically the written information about your business, the most important details are the business name, physical address and permanent phone number (NAP – name, address, phone). It’s imperative that this information is exactly the same across all digital media platforms, if not, Google won’t be able to match up all your online properties to your locations… and this will have a significant impact on your rankings.

Managing content for your separate locations also means differentiating between them in your blogs and social media as well. Separate blogs for each location, separate YouTube channels, separate Facebook pages… everything. Each location needs to be able to point content directly back to their store’s website, even if it’s a subdomain of your main site. Careful planning needs to be taken to ensure all off-page linking is done, and done to the correct location.

Planning Your SEO Campaigns

Planning involves content and organizational management. It also involves a lot of budgeting on your part. Determining how much you are willing to spend on local optimization will affect how to market your brand or product.

For all businesses, adding multiple pages on the website, adding a Locations or Cities Served tab, assigning one dedicated sub-page for each city effectively helps in building authority links. If your business has stores across a large region or even country-wide, then you’ll need to create subdirectory websites for each location. The more traffic driven toward your locations’ web pages, the more authority your entire website gets, as well as each store. You can charge this up by creating blog posts that focus their links on one location at a time, rather than all or some locations simultaneously.

We are after those links. And with the domain power of social media and web 2.0 sites, the more inbound links to create to your webpages, the more authority and relevance each location will receive.

Much like our optimization campaign in SEO Knoxville, focusing targeted content to one city location… both on-page and off… will increase your SERP rankings and local authority significantly.

Wherever you are in Round Rock, with our SEO  campaigns we’ll find the best approach for each business location.

2017-04-11T01:18:50+00:00 April 11th, 2017|Local SEO, Multi-Location|Comments Off on Your SEO Guide To A Multi-Location Business

Stay Competitive In Google’s Local 3-Pack

Stay Competitive In Google’s Local 3-Pack

There is no changing the fact that the Local Pack display in Google Map’s search results page has been brought down to 3. Well, no announcement yet of another major update coming anytime soon.

Along with this significant update are the changes on the information displayed with the business being featured in search engine results page (SERP).

This was hot news for all SEO experts and their corresponding marketing strategies, everyone fearing how businesses and websites will par with existing top list. And it is still today, forcing SEOs to come up with new ways to market web pages and build links.

Our SEO Fresno campaign understands the importance of ranking higher in searches, while ultimately working our way to lead local companies in the 3-Pack spot.

Several questions, very important points at that, have been raised and answering them with a comprehensive and detailed content will help small and medium companies assert which path to take to stay competitive locally. Our SEO Albuquerque has an informative content about the recent changes.

How Does The Change Affect Traffic And Visibility?

SEO FresnoLessening the number of featured store location in SERP understandably will lessen the number of businesses being exposed to online searchers – that doesn’t sound very helpful to anyone wanting to grow in their local market. But although the number decreased, it may have greater impact on improving traffic.

Just how can it affect the website’s visibility and site traffic?

It depends on the searchers physical location.

In recent experiments conducted by several SEO firms, it shows that there is a slight change of featured businesses in every search as well as their 3-Pack ranking spot. Take for example the shops in San Mateo Boulevard. The top 3 ranking shops would vary depending on where the searcher is currently at.

H4: It depends on the 20-business list Google Map populates.

Before the 3-Pack update, searchers can easily see the phone number and the Google My Business (GMB) link; now, they will be directed further to the 20-business list map view to retrieve contact information and address.

It depends on credible organic results.

Users are more likely to check results that are closely relevant to what they want to find compared to clicking advertisement links. In line with this, your company still has the chance to rank higher in the top 20 list when it comes to organic results.

How To Stay Competitive In The Local Pack?

Nowadays, keeping up-to-date with the latest trends in marketing strategies is your modern battle plan in this war of SERP ranking and traffic driving. And just by knowing what else can you do to push your business to the top, Google might find your GMB worth featuring in the local maps.

How do you stay competitive then?

It’s Not A Cause For Panic

If the business isn’t there yet, this shouldn’t be a cause to panic. It doesn’t directly translate to failure to rank better or that your SEO and marketing efforts are a waste.

The searcher’s local IP address is a heavy determining factor for Google to display the top ranking local businesses. What one searcher sees from his mobile device may be different from the person standing meters away from him. So even if your GMB page isn’t ranking well in your ranking reports, you may find it listed in the 20-businesss list or anywhere on the 3-Pack.

Check The Top 20 List

Being in the top 20 list is a good start. This place will still give your store more chances of ranking higher. The ranking of businesses doesn’t change much, which means, irregardless of the searchers location, once you’re there, you’ll get the exposure you deserve.

To ensure that you stay in this list you have to meet the following:

  • Your Google My Business (GMB) page should contain the important information about your store such as a unique description of the company, the permanent address consistent with the website and local directory address, pictures relevant to your brand, services, and products, and its appropriate category.
  • Earn positive reviews. Nothing beats the credibility and good performance of your store when positive reviews from customers are given. Find ways to encourage customers to leave a good feedback, which will definitely reflect on your GMB page.
  • Store hours needs to be accurate. Providing exactly what time the store opens and closes on weekdays and weekends will help your customers plan out when can they visit your place. It must be accurate.

Localize backlink building. Localizing your SEO link building, linking your website to local business that are relevant and similar to what you offer, is the best way to increase your local visibility.

Stay Competitive In Google Local Map Pack in Fresno SEO

Learn More Localized Marketing Strategies

As simple as it may sound, some of these useful tips can be a lot of load and finding time to work on your ranking above your full business schedule might be too much to handle. Check out Bright Local’s feature article for other useful information.

Our local Fresno SEO agency has the right tools to cover everything you need to do to improve your local standing. Take some time to rest while we work on our proven solutions to get you off the top 20 list and into the 3-Pack spot.

2017-04-24T11:24:07+00:00 March 6th, 2017|Local SEO|Comments Off on Stay Competitive In Google’s Local 3-Pack

How Google’s Local 3-Pack Favors Mobile Websites

How Google’s Local 3-Pack Favors Mobile Websites

Getting the top spot in Google’s search page is like winning the lottery tenfold. It is the most sought after spot for businesses aiming to generate better online visibility and bigger online fanbase.

For companies that made it to the top spot, staying in that spot requires more search engine optimization efforts on both the owner and the SEO team. However, smaller companies awaiting to get featured in the 3-Pack have to work triple times, and this is where SEO Albuquerque experts take an important role.

The Google Map Local Pack started with 7 before it went down to 3. This major change is perceived to address mobile users and their browsing convenience. Displaying 7 results won’t fit on a mobile screen and the last 4 search results weren’t getting so much traffic, therefore narrowing it down to 3 is more effective.

According to Stephan Futeral in his Guide to Understanding Google’s Local 3-Pack, rather than phone numbers usually being displayed in the pack, more often than not, it shows store hours and addresses – having added a button tap to call the store so displaying the phone number is no longer needed.

Futeral mentioned that a consistent Name/Address/Phone Number (NAP) is quite important, since an accurate and correct NAP holds great weight. If Google sees that this information is the same across different platforms, then most likely, the rankings will improve since this is a clear indication that it’s current and active, and so is your trade.

The ‘Local Intent’ Should Be Present

SEO AlbaquerqueHow does Google determine which local company to promote in the 3-Pack map? The top businesses aren’t featured by mere coincidence or just because they rank higher than the rest. This is all based on what the users are searching on the web.

When there is ‘local intent’ factor in a search, automatically the 3-Pack will show up at the top of the results page. There is no definite or official statement from Big G but generally these type of searches have local intent:

  1. When geographic references (such as city name, state, or zip code) are included in searched phrases. Examples like ‘expert SEO Omaha service’ or ‘popular salad bars in NYC’ populates the 3-Pack.
  2. The ‘near me’ or any similar search terms
  3. Searches for services provided by businesses such as ‘gym’, ‘restaurant’ or ‘tailor shop’

With this in mind, it matters to know where to direct and focus your efforts in building site traffic and the appropriate budget allocation to complete the task. SEO experts would want to know where in the online market you would want  to penetrate.

The GMB Profile | What Can It Do?

The Google My Business (GMB) profile is basically your official online company profile. It is a free and easy-to-use tool for businesses, brands, organizations and artists to manage their online presence across Google, including Maps and Search. By adding the official information, you can help customers find your location and learn what’s in-store for them.

Create A GMB Profile

Firstly, creating a GMB page is important. Add in your shop information especially the name, address, and phone number. Secondly, verify your business with Google. This may take awhile but as long as you have the permanent  phone number and address, you are almost good to go.

GMB Profile Optimization

Adding your official information isn’t enough to get a spot in the 3-Pack. There’s more work to be done before your business gets the chance to place in the coveted spot. Improving the official information however way you can would really help in your ranking. Do the following:

  1. Provide accurate information on your profile.
  2. Make sure your business is verified.
  3. Keep your availability and service hours accurate.
  4. Add photos of the business, location, services offered, and customer experience.
  5. Manage and respond to consumer reviews and inquiries.

Good Reviews, Good Trade

Positive and honest reviews from clients and customers have a great impact on your trade. You don’t need webmasters or expensive marketing strategies to get reviews. So long as your website is mobile friendly and customers have Wi-Fi access while in your location, with a little persuasion, they can easily leave reviews for your product or service.

Reviews have a remarkable influence on the Google Local Pack rankings.

Albuquerque SEO ad Google’s Local 3-Pack Map

Your Business Deserves That Top Spot

Like many businesses, every owner deserves to rank high on the search page. Your store might have a place in the local 3-Pack when customers search for the type of service or product you sell. Just make sure to keep an eye on every update Google announces as they continue to alter and improve what it takes to rank in the local search.

In our continuous effort to help small businesses, SEO Albuquerque applies all updates by Google’s search engine algorithms in all our online marketing and web publishing strategies. We focus on local lead generation and business domination. We can help you achieve a commendable GMB page and so much more!

 

2017-04-24T10:37:30+00:00 March 2nd, 2017|Local SEO|Comments Off on How Google’s Local 3-Pack Favors Mobile Websites

Choosing A Dedicated Mobile Site Or Responsive Website For SEO

Choosing A Dedicated Mobile Site Or Responsive Website For SEO

Speed dictates the fate of a website. As we gear toward faster-loading pages that are easier to navigate and more small-screen friendly to all users, developers are keen on keeping websites simple, light and fit into screens of all sizes.

Mobile Dedicated Sites are specifically designed for smartphones. They often stem from a separate URL (a good example is m.site.com) and are completely independent from the full website. The features and content added in these webpages are a fraction of what can be seen in the website, though it still provides valuable information to all users.

Responsive Website, on the other hand, is a development technique in which the system can automatically detect and adjust the web layout according to the screen size of the device on which it is displayed. Most of its web layout is intact but rearranged to fit into a smaller screen.

Both offer comfort and ease for small-screen users, but to business owners choosing which platform to use needs a lot of consideration. Local business can benefit from SEO Omaha and other mobile considerations. Learn more here.

Mobile Dedicated Site Requires Managing 2 Domains

mobile-dedicate-siteAn “m” site, to put it simply, is a downgraded version of the full website. Some of the features, functionality, and programming had been left out to keep it lightweight and speedy. According to this article the advantages of this set up includes:

  • Mobile version website will be fully responsive for desktop, tablet and smartphones.
  • It will also be fully mobile complaint and responsive.
  • Good for mobile ranking. Passes the Google Mobile-Friendly Test. Because it includes extra pages and content, this can be beneficial for SEO if you have unique or different page copy on the “m” site. At this time the general consensus among SEO experts is that this is better for mobile ranking because Google sees it as a better user experience.
  • The “m” site is specifically designed for smartphones and will display better and load more quickly.

However, it doesn’t come with a disadvantage. In the same article it says:

The major drawback with a separate small-screen version is that you’ll need to maintain two websites. This can make for extra work when updating. Redirection of some kind, user interactive or automatic using a PHP or jQuery script, can be added. Because the “m” site is separate, the code is not lumped into a single site so how the css and html work is usually more easily understood.

Responsive Design Is A Lot Of Work

The best thing about a responsive website is that there is no need for a second URL, which translates to lesser number of developers on your team since the only focus is one website. You can keep the same domain and almost everything stays the same except for the coding at the back-end.

More advantages of using responsive website, also from the same article, are listed below:

  • Responsive design, if coded correctly, will check as mobile compliant.
  • Top level site will be fully responsive for desktop, tablet and smartphones.
  • Good for mobile ranking. Passes the Google Mobile-Friendly Test. The top level homepage will be mobile for better SEO. Because it is less specifically tailored to small-screen it may rank slightly lower than a mobile version sub-site.

And it’s disadvantage is “It’s more restricting and difficult to work with. The design and load speed is more easily compromised by adding 3rd party applications and widgets, too many Google Fonts or images that are too large and/or do not include responsive widths. In most cases, the webpages will include double the normal site code.

Dedicated Mobile Site Or Responsive Website For Omaha SEO

How Do You Conclude?

Aside from considering the amount your will be spending to your team of developers to maintain the website, the number of developers needed, and the kind of website you want them to develop and maintain; first take into account the overall impression of the future user on the website.

If the market you are trying to penetrate are mostly small-screen users or if the content that needs to be published are mostly large files, it matters which type of website will serve your purpose better. With this in mind, there is no use developing a mobile website if the pages just aren’t compatible in a compressed and lightweight programming.

Our lead generation efforts in SEO Portland haven’t gone to waste since we established what needs to be done and provide skillful advice to our business partners.

And if despite the facts presented above you’re still unable to decide, let us know. There’s still more room for you and your developing team on our circle of web marketing and lead generation in SEO Omaha. Free up some load and join us!

 

2017-04-24T10:31:06+00:00 February 24th, 2017|Local SEO|Comments Off on Choosing A Dedicated Mobile Site Or Responsive Website For SEO

Google’s AMP Signifies The Change In Mobile Interface

Google’s AMP Signifies The Change In Mobile Interface

Have you noticed just how much faster some websites load than others on your mobile device? Do you often end up scratching your head when some webpages are frustratingly slow loading?

These varied load time experience is often due to Google’s Accelerated Mobile Page (AMP) Project launched on the last quarter of 2015. With this, online publishers, marketing firms, and technology companies can now provide impressive mobile experience to tablet and smartphone users across the globe; thus giving Albany SEO integrated companies more opportunity to provide better assistance to local websites.

What Exactly Is An Accelerated Mobile Page?

albany-seo-ampIs this another complicated application that could stress out web developers overtime? Definitely, no! Taken from the AMP page itself, the program is explained clearly below:

It is a way to build web pages for static content that render fast. AMP in action consists of three different parts:

The AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. Though most tags in this project page are regular HTML tags, some HTML tags are replaced with AMP-specific tags. These custom elements, called AMP HTML components, make common patterns easy to implement in a performant way.

The AMP JS library ensures the fast rendering of these pages. This library implements all of its best performance practices, manages resource loading and gives you the custom tags mentioned above, all to ensure a fast rendering of your page.

Among the biggest optimization is the fact that it makes everything that comes from external resources asynchronous, so nothing in the page can block anything from rendering. Other performance techniques include the sandboxing of all iframes, the pre-calculation of the layout of every element on page before resources are loaded and the disabling of slow CSS selectors.

The Google AMP Cache can be used to serve cached AMP HTML pages. This is a proxy-based content delivery network for delivering all valid documents. It fetches AMP HTML pages, caches them, and improves page performance automatically. When using this, the document, all JS files and all images load from the same origin that is using HTTP 2.0 for maximum efficiency.

How Does It Achieve Its Speed?

For a start, there needs to be two versions of a webpage – the original content that the users will typically see and the the Accelerated Mobile Page version of the same page. Since this program doesn’t allow form elements and third party JavaScript, the website won’t be able to use on-page comments, lead forms, and other ad-ons most website usually have on standard pages.

Rewriting the site template will likely happen to accommodate the restrictions. By minimizing more codes, commands, and ad-ons, a website can drop down some of its weight, which would result to faster load time for webpages. Multimedia must be handled differently.

We have the amp-img element when using images and must include an explicit height and width. If the images are animated GIFs, amp-anim extended component must be used. And like how images are treated, videos hosted via HTML5 must use amp-video, but for embedding YouTube videos, there is a different extender component, the amp-youtube.

Find more in this helpful article.

Google AMP | SEO Albany

With so many restrictions, what happens to the marketing revenue?

Due to the increase in the number of ad blockers, it has become more difficult for marketing experts to monetize through ads. However, many websites have found that improving website load time is one effective solution to attracting more visitors.

Viewer retention is also made possible in local lead generation as our SEO Worcester clients know.

AMP is perceived to be a solution to this issue. One of the goals of the project is to ensure effective ad monetization on the mobile web while ensuring a realistic, more user-centered approach. This means the project provides support for the wide range of ad formats from marketing agencies and technology companies.

This significant change in the mobile interface will generate revenue to online marketing and lead generation since speedy and mobile friendly websites tend to generate more views. Our Albany SEO will continuously work with local business and market to enhance the AMP experience of not just the page users but the web developers as well!

2017-04-24T10:01:56+00:00 February 9th, 2017|Local SEO|0 Comments

Mobilegeddon, An Era For SEO and Mobile Friendliness

Mobilegeddon, An Era For SEO and Mobile Friendliness

Google soars in the innovation of a mobile-friendly algorithm that encourages all websites in redesigning more mobile suitable webpages. Those in the Knoxville SEO community experienced in lead generation, know the benefits of an optimized mobile page.

The Era of Mobile Devices

Knoxville SEOThis article from Search Engine Land will give us an overview of how mobilegeddon works.

On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.

The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.

One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool.

Staying At The Forefront In The Ranking Page

Site viewers nowadays prefer the use of portable, mobile gadgets to gain access on the internet for just about anything and everything. Gadgets are less bulky, easy to hand-carry, and can fit into small bags. Yet mobile surfing isn’t as fun as when using a laptop or desktop if the site you need to access isn’t mobile-friendly.

When building a website or updating an already existing one, if the entire site can not be upgraded yet, it is a must that at least several pages, where the bulk of information pertaining to your product or service fits into the mobile screen.

As per Google, mobile friendliness will greatly affect a site’s ranking in the search engine. This step has already been taken inti account for Fresno SEO and several other areas served by our company.

Based on techcrunch.com’s blog about the announcement, failing to add this feature will lead to much lower rankings :

To give publishers even more of an incentive to offer mobile-friendly pages, Google today announced that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before.

As the company noted when it first introduced this as a ranking signal last year, the basic idea here is to give mobile users a better search experience. Thankfully, most publishers have heeded the call and now offer pretty decent mobile pages.

Knoxville SEO

Check Your Mobile Friendliness

With the help of these pointers, one can self check if your webpage is considered gadget friendly.

  1. A software that isn’t common on mobile devices (Flash is a good example) might give your site lesser chance of being rated as mobile-friendly.
  2. Content size must be the right size. This will eliminate zooming in and out or scrolling horizontally to view the entire page.
  3. Text format and size plays an important role. Texts that are readable, clear and easy on the eyes often works when viewing using a gadget.
  4. Links should have enough spaces in between. By doing so, it would be easier for the user to tap the correct link.

Mobilegeddon | Mobile Friendliness For Knoxville SEO

Mobilegeddon | Mobile Friendliness For Knoxville SEO


Grab The Chance And Update Your Site

Though this update on the search engine optimization is not mandatory, it is beneficial for your site to gain exposure through Google’s effective ranking algorithm. Knoxville SEO has since been enjoying the perks of adding mobile-friendly webpages for most internet users.

2017-03-02T13:13:59+00:00 January 4th, 2017|Local SEO|0 Comments
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