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Additional Technical Site Audit Steps To Further Your SEO Performance

Additional Technical Site Audit Steps To Further Your SEO Performance

In our previous blogs, we have established that conducting a technical site audit is the core step in finding the weak points of a website’s marketing and link building strategy before any action steps can be taken to improve its overall performance. This is a practice most SEO agencies and consultants would conduct before fully committing to a partnership with a company or business.

This is a practice performed monthly by Neovora for its clients to check three things: 1) the client’s company is heading the right direction with its campaign efforts, 2) the website is fully optimized to rise up in the SERP ranking, and 3) all business goals are eventually achieved. With an in-depth site audit, you will know where your website stands in terms of branding and online presence.

The Final 3 In 2017 Technical Audit

Internet Marketing FresnoCarrying out a technical audit of a website is one of the most important things you need to do to improve a websites overall growth. It is done in order to make a website flawless and more search engine friendly. The ultimate aim of carrying out SEO technical audit is to highlight strong and weak points of a website,” this is according to an excerpt taken from cartoozo.com.

Have you been wondering what marketing strategies have an appeal to your target audience? Do you know what type of content is setting your site apart from the rest? Just how can you land a good spot in the results page and keep that spot while you build authority links? You need to perform these type of audits to get better results.

Link Analysis

Most search engines, especially those with the big guns like Google, often modify their search algorithms from time to time to continuously improve the search navigation experience of the users. And so, websites are expected to keep up with every algorithm update to avoid getting penalized while improving the user experience.

The main goal here is to determine the strengths and weaknesses of your link profile. There are few different link factors to watch out for.

Link relevancy. Are the backlinks hitting the website relevant? Link relevancy is the ruler when it comes to link building. Backlinks shouldn’t be a 100% relevant to the site, but the majority should be.

Link diversity. For a more natural looking link profile diversify your backlinks. These type of links include directory, resource page, niche profile, forums, and relevant blog comments.

Link Authority. Authority links can bring in good juices to your site. The higher the DAs and PAs are, the better it is for your site. Sometimes, pure authority websites can overpower relevant links.

User Experience Analysis

You’ll never know what your users think about the usability of your website. However, you can verify their user experience through several indicators based on the data inside Google Analytics.

Bounce rate. “It is the percentage of single visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further,” a quote taken from an online article.

Exit pages. Identify which pages user leave the most. By knowing which page are making them leave, you can start fixing the site where it is needed the most.

Visitor return. This one is a strong indicator that your site holds content worth checking and user experience is positively favorable. Return visitors will give you more opportunity to convert them into leads or email subscribers.

Citation Analysis

This last step in technical site audit is to mainly check the consistency of your website’s NAP (name, address, phone number) across the internet. To obtain NAP consistency on all online properties, check out online business directories to submit your business’ official NAP information.

When the technical site audit is done and all the contributing factors are analyzed, you will have a better overview on how to promote your website based on your strong and weak points. Internet marketing service companies such as Neovora often conduct monthly site audit to gauge the improvement of a website and how far is it from achieving its targets.

2017-05-15T17:07:17+00:00 May 21st, 2017|Articles, Off-Page SEO|Comments Off on Additional Technical Site Audit Steps To Further Your SEO Performance

Steps To Implement A Successful Technical Site Audit

Steps To Implement A Successful Technical Site Audit

To strategists and SEO agencies, technical site audit is the ultimate guide to improving website performance and eventual business success. The data collected after an extensive SEO audit will serve as the basis to plan out the campaign strategy to help improve website traffic, online presence, and business branding.

In a different blog post related to the Internet Marketing Omaha, we have discussed the initial aspects that marketing agencies look into to determine which area in your campaign strategy isn’t producing positive numbers or possibly dragging down the growth of your business, and how to develop this information into a workable solution.

3 Of The Crucial Site Analysis

Internet Marketing AlbuquerqueWe have established that listing down strategic objectives is the first step, wherein you figure out your long-term goals and how these objectives can help attain these goals. It is also important to analyze the effectiveness of your keywords or if you have been targeting the right keywords. Analyzing the website data of competitor sites is helpful in directing you to the right route.

Now, let’s talk about the 3 crucial site analysis that inspects your website down to the minute details.

Technical Analysis

The purpose of technical analysis is to find out what is pulling down your search engine performance and providing poor user experience. There are many issues that affect your website and it matters that they are discovered right away. With every passing day that none of the issues are addressed, you are losing valuable site visitors.

1. How fast is the website load speed? Check out these 11 tips to increase website speed.
2. Do you have a mobile friendly website?
3. Is there keyword cannibalism? When two pages compete for the same keyword, Google will be forced to decide which is the ‘best’ page. This is termed as Keyword Cannibalism.
4. Is your website being indexed properly?
5. What about a duplicated content? Google will penalize posts with duplicate content.
6. Did you SEO optimize the URL structures?

Page Level Analysis

A strong and well-researched content is useless without effective optimization. And even with strategic optimization if the content is weak, it still will not work. There is a need for balance between strong content and effective optimization.

1. Use Copyscape. Not only will you be able to check the authenticity of the information in your posts, you’ll be able to check if it has been copied or published on a different site; either a portion or the entire post.
2. Is the title optimized with the target keyword?
3. Does the META description have the keyword?
4. Don’t forget to optimize the URL.
5. Can you find the keyword within the first few sentences or in the last paragraph?

Content Analysis

By analyzing the blogs, you can figure out if your content strategy is actually working and discover the gray areas in your article publishing and link building methods. The site audit will give you a better understanding of what you have been doing right, and how your posts can be improved.

1. Are your posts well-researched?
2. Are your topics relevant, informative, and linkable?
3. Are your posts competitive enough?
4. Do you have the ideal length?
5. How engaging are your published articles?
6. Is it accurate?

While ads are beneficial and financially helpful to your campaigns, too many ads can downgrade the value of your website and scare away visitors. Also, moderation of blog comments must be implemented. Some posters only intend to post malicious or spam comments. In the Internet Marketing Albuquerque, it is a practice to block spammers from posting unwanted comments.

With these questions in mind, a complete technical site audit could bring about uncompromised data, the same data you would be using to improve the performance of your website and overall user experience.

2017-05-15T16:47:18+00:00 May 19th, 2017|Off-Page SEO|Comments Off on Steps To Implement A Successful Technical Site Audit

Attract More Customers With Local Citation Building | SEO Worcester

Attract More Customers With Local Citation Building | SEO Worcester

Local citations, or rather a complete form of it, includes the business name, address, and phone number (NAP). For ranking high in the local search engine results, citations are one of the major driving factors in directing new customers to a local business.

Make sure you have set up your Google Local business listing. Then, go to it and copy your NAP directly from there. For all citation building always use your Google Local NAP. This will ensure that Google matches your many citation back to your business.

By adding your NAP on your website and making sure that it is visible across all online directories gives your site a boost if you want to be listed in the maps section of the local search results. Get ideas from the local SEO Worcester.

According to a Google study, 4 out 5 consumers use search engines to find local information and 50% of them visit a store the same day. So you see, getting an accurate NAP online is important.

How Do You Build Citations?

Internet Marketing WorcesterDon’t confuse NAP building with links. Remember, these are the mention of the official name, address, or phone number or a combination of all three. To get started, identifying how to build them and where to post your NAP to get the exposure you need must come first.

Structured Citations. These are what you’ll often find in online business directories. You have control over the form in which they should appear, therefore you can change the arrangement to your liking. A Yelp listing page is the most common and perfect example.

Unstructured Citations. This is where your business name or contact details are mentioned in non-directory sites. If details get into a local news article or a blogger mentioning it on his blog, that’s an unstructured citation.

Now we know that there are two ways of getting these contact details out, let’s focus on how to promote your NAP, and get returns tenfold. So how do you send potential customers running down your physical location?

Citation Building Services

If you have a good amount to spare funds, hire a local SEO internet marketing service company. The marketing and citation efforts of SEO Wilmington, include hundreds of directory websites. According to Pratik Dholakiya from SEJ:

“Local SEO service providers have access to thousands or sometimes hundreds of thousands of sites that will accept citations, and the building itself is done by hand by professional citation builders in good agencies. Typically, about a quarter of the NAP listings will go live right away, with the rest taking a few weeks to catch up, but if you want to just hand over some bills and get it done, this might be your best bet.”

Manual Citation Building

If you prefer to do it yourself, which you have every right to do, start by finding sites and places where you can manually add your business NAP. Some listing websites will require opening an account with them before posting details. In the same article written by Dholakiya, he added:

“Building citations are fairly simple. Start your search for places to enter citations with the major places for SEO juice: Google My Business, Yelp, Facebook, and whatever the big review sites are in your space or industry. Then move on to the four main aggregators, which supply data to all major search engines. In the USA these are Infogroup, Acxiom, Localeze, and Factual.”

One more important step is to keep a uniform set of NAP across all platforms to gain the best results. And try to consistently add 5 or 10 citations each week… at a minimum add 25 per month. Then, over the course of a few months, you will have easily added several good backlinks to your website!

 

2017-05-02T03:45:34+00:00 May 2nd, 2017|Local SEO, Off-Page SEO|Comments Off on Attract More Customers With Local Citation Building | SEO Worcester

Useful Techniques In 2017 | Interesting Link Building Tactics

Useful Techniques In 2017 | Interesting Link Building Tactics

We have been talking about link building in our previous posts and back again with a new set that will surely change your perception of how they are being built this year. The SEO Tulsa blog talks about organic searches and three of the most effective organic link building tactics.

Out with the old, in with the new. Some of the techniques we will enumerate below might be familiar to you, or could be your first time learning about them. Although some tactics had been around for awhile and had been used longer by many SEO marketing agencies, finding out the best strategies to be using this year will give you the upper hand in planning and implementing.

The Techniques And Methods

seo wilmingtonYou have to know what else can be done to improve website ranking in the search engine results pages (SERPs). In local searches, SEO Wilmington internet marketing is a fine example of a geographically sound ranking method. Would you go for the conventional, commonly used methods? Or would you risk diving in unfamiliar territories for a much, much better result?

Ranking-For-Links Technique

Writers and bloggers often search for references when they write a piece. When a reference link is reputable and of good quality, most likely they will link out to it. Ranking for links is about creating a piece of content specifically targeting keywords writers and bloggers would likely type into Google when searching for a reference content.

How? The niche-specific search query these people might search for when looking for a reference must be identified. Then start creating the content with the target keywords mentioned at least once or twice throughout the piece. The Google Keyword Planner is the best tool to use to check how often these keywords get searched for each month.

Missing Link Method

This method revolves around the idea of citation websites linking to your competition.  These properties are the ‘missing link’ to your link profile. Because, if the top-ranking websites are getting linking there, then it makes all the sense in the world you should too.

How do you find these links? First identify the competitors, those in the top 3 positions in the search rankings. Find out all the citation backlinks to each competitor website using tools like Majestic SEO and/or ahrefs. Once you have a list, assign an individual or team, depending on your manpower availability, to contact those in the list and send a request for them to reference your website.

Comment Collection Technique

The idea for this technique is to find posts that are similar to one of your most recent blog. The posts need to have a lot of comments from readers. Then, you can start contacting the comment posters, encourage them to check out your blog and leave a comment as well.

People who actively comment on posts are highly-engaged blog readers, which translates to them being avid readers and comment posters, and might link out to your website.

Here’s how this works:

  • Find popular posts with similar content to your most recent post.
  • Extract the websites and emails, and the name of the comment posters.
  • Send them a friendly message and ask for an opinion about your post.

Get The Dice Rolling

The link building tactics listed above require a lot of work, a lot of research, contact listing, and emailing people you know nothing about; but the returns could be mind blowing and could set both your page and domain authority soaring like kites on a windy, summer day.

 

2017-04-24T03:56:10+00:00 April 28th, 2017|Off-Page SEO|Comments Off on Useful Techniques In 2017 | Interesting Link Building Tactics

2 Common Link Building Tactics For Beginners in Greenville SEO

2 Common Link Building Tactics For Beginners in Greenville SEO

Link building will never grow old when it comes to improving the Page Authority (PA) of a webpage. “Authority points” are earned when an external webpage connects to one of the webpages in your site or directly to your home page.

In search engine optimization (SEO), establishing a huge web of external pages linking to your webpages could only mean one thing, your efforts in building associations has come to fruition. But for beginners who are just about to start working their way in, much like the local businesses that are now being assisted by our SEO Greenville marketing agency, selecting which tactics to use and implement might come as a challenge.

Just as there are traditional and upgraded methods in marketing, link-building strategies come in three sets – for beginners, the advanced tactics, and the sidelines.

The Tactics Fit For Beginners | SEO Greenville

SEO GreenvilleSome SEO companies think link building doesn’t work as well it used to in the past. But in truth, external web connection isn’t dead as it will continue to be one of the factors in Google’s core algorithms.

From Christoph C. Cemper’s 20 SEO Link Building Tips for 2017, he listed several reasons why earning association can dictate a website’s ranking in Google search. Here’s an excerpt from the blog:

“Can a website rank without links? We say that a website cannot rank without connection. Why do we think that?

  • Because it’s Google’s #1 ranking factor
  • Because it’s the WEB
  • Because its point to great content (that deserves to rank well)
  • Because they transfer power
  • Because they transfer trust
  • Because it’s through association that Google discovers your website…

“But don’t take it from us when we say that links are important, take it directly from Google. In March 2016, in a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the first two ranking factors were links and content:

“I can tell you what they are. It is content. And its links pointing to your site. (Andrey Lipattsev, Search Quality Senior Strategist at Google)”

Start With The Basics

We can’t transition to advanced tactics if the basics haven’t been set yet, for this will serve as the foundation for your next link-building move. Here’s an article that might help as well.

It Always Start With The Content

How can people trust your website if it doesn’t have valuable content? Yes, the quality of writing you put in your webpages is more than important. Informative, reliable, and well-researched posts can become a resource to the people who can actually help you earn association – the bloggers, researchers, and writers.

Infographics Are Attractive

Infographics are for those who don’t have the time (or attention span) to read lengthy blogs. They are more colorful, more succinct, and more attractive than a big block of text. From the same post by Cemper, he adds:

“However good your writing, some people find it easier to grasp information visually. Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience.

“Many people use Infographics to attract links. And it works. Sometimes someone might use your infographic, but without linking to you. In such case, you could start a “Google reverse image search.”

Have A Fresh Start

Link-building isn’t limited to just these two tactics, in fact there are countless strategies that can be used to earn links. Our Round Rock team has put to good use the list of tactics we have compiled over the years.

There’s more to learn about getting those important connection from external webpages. Work with our Greenville marketing team so we can walk you through the advance and upgraded tactics of link building.

2017-04-18T03:40:20+00:00 April 16th, 2017|Off-Page SEO|Comments Off on 2 Common Link Building Tactics For Beginners in Greenville SEO

Top 6 Optimization Use Of Photos For Your GMB Page

Top 6 Optimization Use Of Photos For Your GMB Page

Setting up a Google My Business (GMB) profile is now a common marketing strategy for small to medium businesses wanting to grow their business or for online marketing SEOs helping business owners gain more traffic and visibility.

Most of our marketing strategies and website promotion for local SEO Fresno and SEO Knoxville take part in compiling these helpful tips, aiming to guide businesses to lead domination and sales increase.

Countless numbers of helpful articles and online guide are all over the web with one common purpose – to help local companies gain an edge over their competitors and rank higher in Google’s Map Local 3-Pack. With similar information scattered around, finding the most logical and applicable advice should be a priority.

The Power Of Image Story-Telling

Internet-Marketing-Round-Rock-NeovoraWith the many things you can do to promote your business in GMB, starting off with the easiest, most basic action step could bring you a long way. Nowadays, images can be produced without difficulty, with high quality photos often telling a lot about the brand. It is an alternative way to tell people what your business is, what you are offering, the services you provide, and what the customers will miss if they choose not to visit your place.

By painting a thousand words without relying on content alone, you can promote your business with breath-taking images.

GMB Profile Images

With GMB, adding different types of pictures on your account not only improves the effectiveness of the page, it’s also an outlet for company owners to showcase the best pictures they have to promote the store. Much like taking extra time to beautify your personal Facebook profile page to gain likes, your GMB works just the same.

For Profile

This one should be the best representation of your business, enabling any customer to recognize your store across Google. If you opt for a subtle or serene, colorful or black and white picture, it matters that it’s a reflection of your brand’s personality. The ideal size is 250×250 pixels.

For Cover

This will be displayed in your Google + page, which should be a grand showcase of your offers and services. Find the best spot in your store or location, snap a shot, enhance it and then add it as a cover photo. The best dimension is 2120 x 1192 pixels.

For Brand Logo

This is typically the 250×250 version of your company logo. If it doesn’t fit the ideal dimension, find ways to tweak it in some ways to get the desired size. Google allows owners to recommend an image to be displayed alongside your brand name on Google Search and Maps.

Aside form these primary images that needs to be added, there other pictures you can include in your GMB page for optimization and better visual impact.

Interior View

Give customers a real-life feel of the ambiance and setting of your place. These photos should entice them to come and experience the service themselves, make their mouths water with the table and food presentation, give them a taste of the comfort your company can give with the furniture placement and accommodation.

Exterior View

Show them a popular signage or street or landmark that is close to your location. Let them see how your shop or store looks like from the outside on each direction. Let them see the well lighted streets, the people flocking in to experience your services.

Product Samples

This one should be easy. Food bloggers never fail to post pictures of great food and great eats every day. Online clothing stores flaunt their latest collections and popular designs. You should do the same with your products, if it’s food, then get the best photo with the best angle and lighting effects.

The Google Trusted Photographer program provides a list of professional photographers equipped with 360 degree cameras and everything else needed to get a panoramic view of your location, which will give potential customers more reason to try out your service.

Photo Optimization For Knoxville SEO


You’ll Need More Than Just An Image Gallery

While pictures hold great power in promoting your business, it only does half of the work needed to get the results you desire to have. With our expertise, our local SEO Knoxville campaigns don’t just focus on image optimization. We provide content creation, management and promotion so your images do not just tell a story, it creates a storybook about what your business is all about.

2017-04-24T11:28:37+00:00 March 16th, 2017|Off-Page SEO|Comments Off on Top 6 Optimization Use Of Photos For Your GMB Page

How To Drive Site Traffic On Top Of SEO Digital Numbers

How To Drive Site Traffic On Top Of SEO Digital Numbers

Increasing site traffic, doubling the numbers as the site gains popularity, and hitting hundreds of thousands of visits per month are what Worcester SEO consider to be a coveted success story for every website that is aiming to achieve better online visibility.

It is perceived to have a greater impact on revenue acquisition in online marketing, to improve site popularity that leads to higher page and domain authority, and it certainly leads webpage links in the first page in search engines. Site traffic isn’t just a number, it is a lifeline that supports the longevity of a website.

Neil Patel’s blog post clearly states: “Traffic that is highly targeted is going to generate a better ROI than traffic that is not. High traffic numbers can be a great thing, but if the traffic isn’t targeted, the numbers are just vanity metrics. 1000 untargeted visits is not the same as 100 targeted visits.”

Other Means To Drive Traffic Growth

Worcester SEOSEO is undoubtedly the key driver in gaining traffic for a website. Most lead generation campaigns rely heavily on search engine optimization to work wonders for the website, just as how SEO Wilmington has continuously attracted more site visits for its local markets.

But what if your SEO efforts aren’t showing much change on your numbers? What if these much needed numbers are looking like they aren’t changing soon? What else can you do you to improve site traffic?

There are several steps to help improve the performance of your website’s search ranking.

Online Promotion

Without a doubt, online ads can instantly generate hundreds to thousands of clicks on your website, with the right tool and the constant innovation of promotional platforms, exposing your website in front of the right people has become more feasible.

In the same blog from Patel, he explained how to create a profitable ad. Here is an excerpt:

However, if you want to generate traffic using online ads, it is important that you know, beforehand, how you’re going to make money from this traffic. Odds are you don’t have a bottomless pit of money. You need to find a way to generate an ROI from your ads, if you want to advertise sustainably in the long term.

This big challenge can be broken down into two separate ingredients. Advertising something that people want is the first ingredient. And, creating effective ads that encourage the right people to click on them is the second. In general, there are two things you need to acknowledge when creating ads ­– the targeting of the ad and the design of the ad itself.

The design of an ad includes the copy and the image. If you want to get better at designing ads that will generate clicks, study some of the ads that your competitors are running.

The Skyscraper Technique

This technique was popularized by Brian Dean as an effective way to increase audience on your site, thus improving traffic. It includes four straightforward steps, which are:

Step 1: Find link-worthy content around a topic with search volume

Step 2: Make something even better

Step 3: Reach out to the right people to generate the links needed to rank

Step 4: Repeat with a new topic

How To Drive Site Traffic With Worcester SEO

In order for your website to stand out between the sea of successfully ranked webpages and the pool of high authority websites, you need to create a content that is at par, if not better and more information packed than high ranking pages. Only then will you be able to improve the traffic in your pages and your website entirely. A case study done by Ahrefs can shed more light.

It All Boils Down To Hard Work

Patel also mentioned: “When writing a piece, it is essential that you provide ‘how to’ instructions for the people that are reading, so that they can achieve similar results. This raises the value of the content, and also makes the site look better.”

Nothing beats a good content and this is what Worcester SEO specialize in. This is what usually drives visitors, mostly readers to visit your site, and possibly navigate throughout the pages if more content piques their interest.

Investing in a good content is the surest way to increase site traffic. And of course, the all time favorite webpage interlinking.

 

2017-04-24T09:11:11+00:00 January 20th, 2017|Off-Page SEO|0 Comments

Balancing Anchor Links Through Perceptive Link Type Optimization

Balancing Link Building Through Perceptive Link Type Optimization

While it is important to optimize a website’s content to improve site traffic, practicing an effective link building strategy holds the same weight when in comes to giving your site a boost.

In March 2016, Andrey Lipattsev, a Senior Quality Senior Strategist at Google confirmed that links, content, and RankBrains are the top three most important ranking factors in Google search. This only supports the amount of attention SEO has placed on link earning.

Typically, when interlinking, hyperlinks of other websites with high Page Authority (PA) are acquired and added somewhere on your own. Hyperlinks provide a way for users to navigate between pages easily. With the network of pages being established, search engines use these connections to crawl the web, the links between the individual pages, and the connection between the entire website.

There are many techniques for building links used by many SEOs as they spend time on developing their own site well. Also, knowing where to add these page references and which type of link to use can significantly improve the content of your website.

Categorization: Where To Add The External Connection

To successfully add external links to your page, the key step is to determine the most appropriate anchor text that should blend in well in the content. An anchor text is the clickable text in the hyperlink and must be relevant to the directed webpage.

So, how do you determine the which link type is needed on your page? First, we define the different types and its optimization per content.

Brand Names

This type is one of the most natural type of anchor links, natural in a sense that it is not keyword optimized for SEO use. Given its name, the anchor texts are basically the name of the product, service, or company.

Wilmington SEOLet’s take for example Wilmington SEO. The page content could be about lead generation, digital marketing, local SEO, or market research; yet the anchor text can simply be Wilmington SEO. It is straightforward and doesn’t use generic words.

Naked Links

This is also considered a natural type of anchor channel, where the anchorage text is the website itself. It is easily available and accessible. A good example would be: http://www.neovora.com/wilmington-seo/

However, it doesn’t offer much SEO value. SEO Tulsa experts recommend about 10% of naked links usage throughout the page.

Generic Texts

Generic links are commonly found in non-SEO articles. It is also considered a natural type. It comes in countless forms, using generic, non-specific group of words such as “click here”, “more on this page” or “learn more here.”

LSI Keywords

Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in a content. This one is heavily dependent on the target keywords or closely similar texts.

A set of words which can be the exact match or closely related phrase of the target keyword is used as the anchor text. This is essentially an unnatural or hybrid anchor link. SEO often refer to this as being semi-optimized.

The varied choices can give the site developer more chances of producing a content of great value where anchor links are prioritized according to its importance in driving traffic and boosting search ranking.

Balancing Link Building

Anchors Still Influence Search Rankings

Anchor text linking to a page is being used by search engines to indicate a certain page’s topic, this is where adding appropriate keywords is a make or break point. The more links point to a certain page, the more reason Google or other search engines will have in ranking the page to be an exact fit for the searched words or keywords.

But of course, search ranking in SEO is never this simple. Wilmington SEO has seen the complexity of its algorithm and the unpredictability of its ranking. Your best bet is to stick to the link building tips provided by the experts to ensure better positioning for your website.

2017-04-11T00:12:51+00:00 January 16th, 2017|Off-Page SEO|0 Comments

The Missing Piece In Authority Link Building

The Missing Piece In Authority Link Building

Popularity isn’t just for celebrities, politicians, businessmen, and internet personalities. Like most well-known figures, websites rely heavily on popularity to gain more viewership and develop page authority links.

For search engines such as Google, through the use of sophisticated and cutting-edge link analysis, determining which pages are related, and where and how far this relationship goes can take in just a matter of minutes. Tulsa SEO has tested marketing strategies that promotes better searchability.

Search Engine crawlers visit a site and collects all information it could get before feeding it back to its database. It also collects all the pages linked to a page in the website and will probably follow these pages if they are internal links. Learn more on How Search Engines Process Links.

Gain Authority Through Trusted Pages

Tulsa SEOExactly how important it is for a website to get linked to a popular site page with authority? Before we dwell into the steps to help gain more credibility on a webpage, it is important that we understand what an authority link is and why it even exists.

Let’s take for example treating a scar on your arm. Would you rather listen to the advise given by ten people who have had a similar experience than listen to a dermatologist who has the expertise and training in treating scars?

Of course, you would trust an expert advise. This is basically how authority linking works. If your webpage is linked to trusted sites such as Huffington Post, Forbes, Google Blog, and the likes; then it is expected that search engines will give your website a better ranking, which entails that your pages are influential enough and is certainly not a spam.

Page Authority (PA) or a score used to predict the overall ranking of a website in the search results offer valuable assistance to web developers. Unlike Domain Authority which predicts a domain’s ranking, PA is on a page to page level.

Web developers often put great consideration in PA scores to determine which pages within the site needs improvement and how to improve them basing on the competitor page with better ranking. This is a practice in SEO Bridgeport which brought in positive results. By downloading the Moz Toolbar, you can easily check the PAs of your webpages.

Begin Building The Page Links

Now that we are clear on what PAs can do for your site pages, let us talk about how to begin building a page that will make your website more credible.

Attract Links

Optimizing a page one at a time is a good place to start since PA measure the ability of a page to rank. One key step is to produce a quality content; one that is well crafted, longer and informative, and contains topics that naturally attracts links.

More in-depth content typically will serve as a resource for your readers, to bloggers and journalists covering the same or a similar topic. The more links from your webpages is being used as a resource or supporting facts, your PA number will certainly rise, which is exactly what we should aim for.

Distribute And Redistribute

When one or two pages starts gaining better Page Authority score, it doesn’t necessarily mean that the rest of the pages in the website will follow suit on its own. The same goes for Domain Authority on your website, a high DA doesn’t spell high PAs for the individual pages.

The trick is to distribute and redistribute page links all throughout the website. Interlinking page links will bring in more visitors to navigate throughout the site, instead of just leaving right after landing on a particular link.

Talk Sensible Topics

In-depth content can be used as a resource for readers and writers, we have established that. But this isn’t the only reason why a meaty and juicy content is important.

By covering more relevant topics and twisting every angle possible, you are giving the website volume, which is needed to gain authority and trust from its readers. The bigger the readership grows, the better. Get more ideas on this article.

 

 

Authority Link Building

Authority Link Building

Lean Right Before Turning Left

There is no strict or step by step rule in promoting your website and webpages. But understanding the basics and learning simple tricks will give a better head start. Lean toward the right direction before you spiral down after turning left and let Tulsa SEO guide you.

Remember to always check for relevant items on the search page, the top ranking competitor links, and your overall website content. Keeping tabs of everything and anything won’t stir you away from better Page Authority scores.

2017-04-11T00:13:15+00:00 January 11th, 2017|Off-Page SEO|0 Comments

Off Page SEO For Albany NY

Off Page SEO Tutorial | Neovora Albany SEO Agency

This is the next post in a series of blog posts meant to educate small and medium sized business on Albany NY SEO. We want you to understand why digital marketing and search engine optimization is critical in remaining competitive in this new era of technology and consumer behaviors.

plant the seeds across the internet to grow your off-page seoThis post is about how to go about planting the seeds on the web to be traced back to your website. Neil Patel has a great off-page SEO blog post on his site.

Off page SEO is the type of search engine marketing that is performed outside of your website. We usually refer to back-linking strategy as off-page SEO. Think of Wikipedia for a second. Wikipedia is perhaps the most widely used and cited website around these days. Because so many links around the world are referencing Wikipedia, it has HUGE power.

When people link to a website, it receives credibility. One link at a time. Now back-linking has been referred to as the grand-daddy of SEO, and perhaps the most crucial component of gaining notoriety.

SEO Agency

From our experience, most sites within local niche markets can easily rank without having a comprehensive back-linking profile. This is good news for most small businesses, because backlinks are time consuming to do the right way.

A diversified back link profile is essential, here are some examples of the links you need to seek out:

  • Branded Links – These are the kinds of links that link to your homepage or internal pages. They have an anchor text and the anchor text is something that contains your brand name, ‘Neovora’.
  • Generic Links – These are links that have a typical anchor text link, something like ‘click here’, ‘read more’, ‘on this page’.
  • Naked Links – These are links that have the domain as the anchor text. These would be hyperlink that is http://www.neovora.com, neovora.com.
  • Anchor Text – Be careful with these, as they are incredibly powerful. They are a link that points to your site, with a targeted keyword as the anchor text. The anchor for a plumber might be “Albany Plumber”.

When you are seeking links that point to your site, you need to identify the kinds of websites that can provide links. Some are:

  • Blog Comments – These are a valuable link building source. If you have your own personal blog on your website, it will be a great place to share your content and get your naked links on relevant pages.
  • Directories – Internet directories need to be built far and wide. Directories can be nationwide, local, and niche specific. Surely you can find several dozen directories. Make sure you fill out these profiles fully with contact information, business information, media, and all kinds of relevant profiles links within.
  • Social Profiles – There are dozens of social profiles out there that you can use to build a solid back linking structure. These profiles are excellent because they provide a place to hold several other links. Real businesses have many different internet profiles, personalities and interact on many places on the internet.
  • Industry and Association Links– Are there any organizations, business associations, or alumni associations that can give you links? The BBB, the local plumbers union, and your alma mater are all great places to start looking.
  • Web 2.0– In our systems, we have dozens of web 2.0 profiles that we use on a daily basis. These are good for social media marketing as well. These web 2.0 properties give us an excellent place to share our images, videos, and all types of web content.

Internet Marketing and Local SEO in Albany NY

This should be a good starting point for your implementation efforts. If you’re going the route alone, that is. If you are interested in seeing what kind link profile you currently have, be sure to visit the link here for a free website analysis.

We provide this free of charge, so as to better help you understand where you stand on your internet marketing efforts. As a top SEO Expert, we are willing to help the local community grow and develop.

Be sure to check in often to read about other SEO tactics you can implement. If this post was of help to you, be sure to visit the other videos in our Albany SEO Company series!

Off Page SEO Tutorial | Albany NY SEO Agency

Albany SEO Company

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2016-10-30T18:19:51+00:00 June 14th, 2016|Off-Page SEO|0 Comments