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Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

If you have just taken a quick break after brooding over the number written on your ranking analysis, then you are one of the many enduring the daily grind of a keeping websites visible, relevant, and progressively ranking.

Localizing your search engine efforts does not only help attain an online presence, it also helps your potential customers find you locally. And one of the most effective methods ever to exist in the search engine optimization world is building links and connections to related websites.

In our SEO Greenville post recently, we discussed two simple concepts to earning relevant links toward your website. In our continuous effort to help small businesses grow their business, our local SEO Bridgeport has put up 3 more link building tactics for those who have now mastered the basics of earning links.

The Top 3 B’s In Advanced Tactics

SEO BridgeportWe are coining it the 3 B’s for the sole purpose of grouping them together and finding out how these three effective must-try tactics are proven to work by many SEO agencies. They come in any order and the results they produce will still depend on how far you are willing to invest, but still, the ranking results are exemplary.

Blog Community

With the quality content you have on your site, online users can now confirm that the website is legit. Now, focus on creating and posting blogs, either a daily, weekly, bi-weekly, or monthly post about the products and services offered or write about any topic that will shed light on your customers.

If you are fairly new at blogging, learn more about blog carnivals. It is a blog promotional event where one blogger hosts the event and several other bloggers participate. A topic is then announced for other bloggers to write about and publish on their own blogs. The host then gathers the links to these blogs and writes a summary of all the contents submitted.

It is then up to the host when, where, and how this will be disseminated. The important thing is readers will have an easy access to the different blog links. If you participate in such event, you will have access to different types of audience.

Broken Links

This is about finding the right page and the opportunity you can gain from it. Searching for dead links, basically suspended or inactive pages, that’s still ranking high in the search pages is a good lead. Find out what pages are linked to the dead site, initiate contact to the websites where the links are coming from. You’ll be surprised at the positive response you might receive. Nobody wants to connect to a site that is dead for this could affect their own search rankings.

Let them know that you have valuable blogs with a similar content or topic. Chances are, they may start linking to your webpages, and add more links on your website. In a way, it is asking for links, but these websites still have the option whether to link to your site or not. More of this topic here.

Build Relationships

Building relationships work anywhere. In school, in the workplace, in the local community, or online. Start making connections, know the right people, the right group or community. By knowing these groups, you can grow your connection, and these connections will largely help in your link building efforts.

Join forums, online communities, social media groups, or any online congregation that is relevant to what you are trying to promote. Aim to establish long-term relationships with the right people. Earning connections is easier when people in your circle willingly link to your website.

By Default, You Are In Charge

When you need a better grasp of the tactics enumerated above, let SEO Bridgeport help you understand the ins and outs of blog communities, broken link tactic, and building long-term relationships.

Are you stuck in finding the right group to reach out to? Unsure which community can help you earn valuable connections? Don’t stress over it. Our localized internet marketing and SEO methods will introduce you to the right people.

 

2017-04-20T13:13:25+00:00 April 23rd, 2017|Local SEO, Social Media Marketing|Comments Off on Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

Automation Tools For SEO Albany

Automation Tools For SEO Albany

In this post, the expert SEO Albany Company discusses one of our favorite free web tools, IFTTT and the several ways you can use it to improve your rankings.But let’s start with the basics. What is IFTTT?

Here is the Wikipedia definition:

“IFTTT is a free web-based tool that allows users to create chains of simple conditional statements, called “recipes”, which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest. IFTTT is an abbreviation of “If This Then That”

But what does this really mean?

Why IFTTT Is A Powerful Tool For SEO And Social Media Marketing

SEO Albany Expert Talks Automation Tools

 

SEO Albany Expert And Automation Tools

It’s a simple way to automate tasks such as posting to social media and Web 2.0 properties. Let’s take a quick example. Every time you update your Facebook status you can have a post of that exact status on other channels such as Twitter, Instagram, Google+, LinkedIn.

This is one of the main benefits of IFTTT, automation. Instead of having to post to 5 different social media networks you can only do it once and IFTTT does the posting to the other social accounts.

There are more tools that do the sane but there are several reasons why here at Neovora Albany we like IFTTT so much. For a search engine optimization services firm, its crucial that we are transparent with out clients.

  1. There are more than 330 channels you can use and their list keeps growing. Among them our favorite blogging channels Tumblr, Medium, and WordPress. Of course, you don’t need all of them, but this gives you the flexibility to choose and automate so much.
  1. It’s easy to use. There are more tools out there, but they can be slightly more complex. IFTTT is simple. All you have to do is add the channels you want to use (eg. Facebook Pages), then the trigger “This” (eg. New status message on page) and then the “That” (eg.Post a Tweet).
  1. You can’t go wrong with it, and even if you do it’s easy to fix. To add to its ease of use, even if a recipe doesn’t work it’s really easy to troubleshoot it or just delete it and create a new one without affecting all other recipes.
  2. You can use it for video syndication to supercharge and promote your YouTube or Vimeo videos. Every time you post a video in one of your favorite video platforms a post is created across all social media networks. Talk about reach and exposure.
  3. It’s great for link building. With RSS syndication every time a new blog post is up, a link back to your site is created across powerful Web 2.0 with very high Domain Authority.
  4. You can achieve more with less. Both for video and blog syndication you can pass the same message to multiple Web properties, and communicate with a larger audience with minimum effort.
  5. Did I mention it’s 100% FREE? Of course, you or your team will have to spend some time setting it up, creating your business accounts, the recipes, testing that the content is syndicated properly to all channels, but after that very little to zero maintenance is required.

Interested in learning more about how you can use IFTTT to improve your rankings? Stay tuned, this is only the first post in a series on how to leverage this awesome tool.

Learn More About The Expert SEO Agency In Albany

If this was helpful for you, we also have a wealth of knowledge in other blog posts. These posts help small and medium sized businesses learn about how to leverage the internet to acquire leads! Posts like: On Page SEO in Albany NY, Off Page SEO, and even our SEO Albany Company Press Release.

Fresno CA Email Marketing

Close Leads with Email Marketing

You’ve read our previous blog post on converting visitors, right? No? Ok, go back and read those. If you aren’t up to date on the Fresno SEO Company Expert series, go back and start over! This post is on the wonders of email marketing and social media marketing.

Last post we talked about utilizing your site as a tool to get your prospects to raise their hand and signal that they are interested in your services. This post will discuss bringing them from a potential client to actually being a client that pays you money! If you’re looking for Search Engine Optimization in town, we are the premier agency for your needs!

Read the post or check out the video blog here below!

Close Leads & Online Marketing | Fresno Lead Generation

Fresno SEO Company

So now that a prospect has rung your bell and begins consuming your content: blog posts, free evaluation, consultations, a demo, whatever it may be, you want to convince them that you are the right selection.

This can sometimes be completely immediate, meaning that the prospect buys your goods right away without needing this nurturing process. Other times, they may forever stay in this stage, never finally deciding on who or what to spend their money on.

Lets assume that all clients will need just a little bit of nurturing. This is where and when email marketing and social media marketing strategies come into play. Businesses that know marketing will set up some kind of workflow and system to send these potential clients emails from time to time. Each email will be sequential, and will signal a differing message then the previous.

This helps move clients along the buying cycle. You are able to increase their interest as time goes on, convince them of your services or products, or present other offerings to them.

SEO Expert Strategies for Social Media Marketing

Through social media marketing you can do a wonderful job of showing:

  • Buyer testimonials
  • High quality image and video presentations
  • Contests and Competitions

Close the gap between your top competitorsThese strategies are popular because they make great website content and offerings for prospects to follow your social properties. By following your company on social media, they will be constantly reminded of what you offer and why they are in need.

Year after year, the amount of time that Americans are spending on social media networks is increasing. Instagram, Tumblr, Youtube, and other media based social media outlets are ideal for businesses looking to leverage their assets on the web!

Using these outlets to close leads is the best method to refrain from deterring these prospects who are still on the fence. Sometimes they need to build trust before committing, perhaps they don’t need your services that bad.

For this stage to work correctly, your website and all funnels need to drive targets from the top of the funnel to the final stage, the purchase. The funnel should be uninterrupted and clear. The road to purchase must be simple!

You can also take the initiative yourself! Read more on the subject here. Hiring a marketer into your internal staff is always a good idea if you’re looking to add the extra staffing costs and accrue the liability of an extra employee.

Was this post helpful? Visit the other posts in the Fresno SEO Company series!

Top Fresno CA Email Marketing

Neovora is the type of SEO Agency that can set up this funnel and can optimize the content of your website. Our rates are fractional of what you would pay an internal employee and we are a full team of experts that know local search engine marketing concepts from A to Z.

For this reason, we like to offer a free analysis of your site! The audit will show what your site is doing well and what is missing from your on page and off page profile!

Click Here For Your Free Website Audit

2016-10-30T18:19:51+00:00 June 12th, 2016|Social Media Marketing|0 Comments

Social Media Marketing In Albany

Social Media Tips For Small and Mid-Sized Business in Albany NY

This is the fourth post in a series of blog posts that deals with helping businesses in New York with their search engine optimization efforts. As a top Albany SEO Company, we know a thing or two about digital marketing and social media marketing. We especially know how to do New York Lead Generation right!

Here is a list of some things that local business in New York are doing incorrectly. We have lots of other posts about how social media in our blog posts that can better assist you in your implementation efforts. Here is the video blog if you prefer video content:

Social Media Marketing | Albany SEO Firm

Albany SEO Company

Local businesses rarely have a proper social media strategy

Plan out your social media strategy and actually understand what social properties are used for what. Youtube and Instagram can be great for showing actual in-field examples of your work.

They can also be great for showing video testimonials of your clients or highlighting employees and their work.You must plan the type of content that you will be posting. Ideally, a schedule can be made ahead of time. This helps you adhere to your plan.

Building too many platforms too fast

how does your social media strategy stand out in a crowdIf you make many social media accounts, you can often get lost in the new profiles and never get back to them. Take your time to build, learn, and use each account. It will take you time to learn how to use the social media accounts and for you to build a plan to follow into the future. Take some time to branch out from a few accounts to mastering social media management.

Buying fake followers, likes, shares

These days, internet marketing agencies offer services of attracting hundreds or thousands of followers, likes and shares of content. This a huge no-no. This is a huge red flag to search engines and you will definitely be penalized. There is no ROI or engagement from these followers beyond the initial following.

You want to develop real relationships with your audience and prospects. Social media is not a channel to skip ahead of the line. You must be authentic and deliver quality content that will attract a following.

Not using each property correctly

In order to understand how each social media profile should be used, you should be looking into popular or trending accounts on that channel. See what the most viral posts are posting and try to mimic them by applying the template to your industry or service.

Another good way to get quality and appropriate content is by looking at competition and others in your industry. What are they doing that is successful? Replicate it!

Definitely do social media, but do it right. Social media can be great for turning prospects that are on the fence into clients. Often, and more likely for larger ticket transactions, prospects will need some nurturing. Some of these prospects will nurture themselves by following you on Instagram, Facebook, Twitter, Youtube, and other outlets.

Neovora | Albany Social Media Marketing Agency

Take the time to post product reviews, product and service explanations, and finished results. These kinds of strategies can be implemented by someone in your internal team, and higher-quality content is desirable, but not necessary. Check out the top rank blog for more insight and a checklist on social media management.

When using social media, you need to use your keywords and optimize descriptions, titles, and all types of content. When available, Geotagging is also a huge bonus. Geotagging is available in Facebook, Youtube, Instagram, Twitter, Blogpost, and other profiles. This relates back to local SEO and helps you pop up in local search results.

Aside from social media marketing, we are specialists in search engine optimization. If you are interested in SEO and your internet marketing presence, you can see how you stand today. We offer a free website analysis here. This analysis is an aggregate of over a dozen tools that are paid services.

With this report, you can better understand your current standing on the web in relation to your competition. This will be a great starting point in optimizing and redesigning your digital marketing strategy.

If this post was of help to you, be sure to visit the other posts in our Albany SEO Company series!

Click Here For Your Free Website Audit
2016-10-30T18:19:51+00:00 June 9th, 2016|Social Media Marketing|0 Comments

3 Social Media Marketing Hurdles

3 Social Media Marketing Challenges Every Small or Medium Business Is Facing

(And How To Solve Them!)

With nearly one third of the world’s population being active on social media, every business wants to reach even a tiny percentage of that number with an engaging post. For big businesses with digital marketing departments and hundreds of resources things seem to be working. They’ve nailed social media.

They have thousands likes, shares and comments on every Facebook post, Tweet or Instagram photo, but what about the rest? Small and medium business owners still feel overwhelmed and keep wondering “What am I doing wrong?”.

In this post we will explore the greatest challenges those businesses have to solve in order to improve their performance on social media. When small and medium sized businesses come to us looking for Oregon SEO Services, we always include a thorough attack plan. One that includes social media marketing.

Challenge #1 Crafting A Social Media Marketing Strategy

What you can do to avoid the 3 social media hurdlesThis is the very first step and although businesses most of the times know where they want to go, they don’t know how. Knowing what your goals are is not enough, strategy can only take you there. Your goal is the destination and your social media strategy your roadmap.

Solve This Challenge Now! Take a pen and a piece of paper and write down the following things:

  • Why social media? Being active on every platform just for the sake of it or because everybody does it will take you absolutely nowhere. Be clear on what you want to accomplish.
  • How can I get there? This is about the tools you are going to use such as specific social media platforms, your budget for paid advertising, images and videos etc.
  • How will I measure success? These are you goals KPIs and other specific metrics measured daily, weekly, monthly and annually. By breaking down everything will help you focus on day to day activities, but also keep your long-term goals in mind.

Challenge #2 Creating Good Content Consistently

We understand that coming up with great ideas to share can be really hard and its time consuming. Creativity and originality are the keys of growing your audience and keeping them engaged. But how can you great content without allowing content creation to become your full-time job?

Solve This Challenge Now! Content curation is a less time consuming method and you can always use sites such as Buzzsumo and Quora to check what people share and have questions about. This way you don’t have to come up with new ideas all the time.

Another thing you can try is write about your team and your company revealing the real people behind everything you do. People love stories and we have natural curiosity about knowing what other people do.

Challenge #3 Getting (More) Social Shares

You do your best to deliver high-quality, relevant content but it never goes viral. This may happen because you have a pattern of creating your posts and you are doing the same things over and over, although the results are below expectations.

Solve This Challenge Now! Researches have shown that sharing content on social media networks is all about our relationships with others. We want to share posts that other would find valuable, interesting, fun, or entertaining. Now think about your content. Is this something you would read, share and comment on? If you answered no, try to experiment with other types of content.

 

3 Common Social Media Hurdles

3 Common Social Media Hurdles

Portland SEO Company

In addition to sharing content, you need to make sure that it’s being found. When was the last site audit you had? If you’re missing some crucial components, you will likely not be found online. Check your website today to see how it’s ranking! We are a top SEO in Portland and want to give you a hand!

Never Give Up On Social Media

We all experiment, make mistakes, and some times even start over. The more you try, the more you learn and that’s what social media challenges are for! Here is a great blog post by Hootsuite if you’re looking for more information. Now let us know, which is the greatest social media marketing challenge you are experiencing now? If this was helpful, perhaps teh previous blog will be too! Its part of our Portland SEO Firm series.

Click Here For Your Free Website Audit
2016-10-30T18:19:54+00:00 June 7th, 2016|Social Media Marketing|0 Comments

3 Awesome Social Media Marketing Trends You Need To Know

Engaging With Social Media Users In Real-Time

So far 2016 has been a great year for social media marketers.

There are tons of new tools, platforms, and social media networking sites, meaning a lot of changes, challenges but most importantly, opportunities. As a result, a business’ digital marketing strategy has to constantly be updating and evolving, incorporating brand new trends in the field.

Here at Neovora, we always look for new opportunities and ways to optimize our and our customers’ social media marketing strategy. A premier social media agency should also offer outstanding services for NY Web Design and Content Development.

There are the three major trends we will be incorporating to our strategy (and you should too):

1. Interact With Prospects in Real-Time

Real-time engagement is really important for platforms such as Facebook and Twitter. According to Hubspot, more than 50% of Twitter users expect a response from companies in less than an hour. This percentage increases to 72% when they submit a complaint.

What can you do? Respond fast and if possible in real time! With 7 out of 8 messages left unanswered for 72 hours you can see how you can differentiate.

2. Becoming Mobile Friendly and Mobile First

Having a website optimized for mobile devices, or an app and engaging with mobile users were once a bonus, something optional, a way to reach more customers. In 2016, it’s an absolute necessity. Mobile phones are the primary device for the majority of social media users. More than 2 billion consumers worldwide will own a smartphone in 2016.

What can you do? Focus on mobile devices, including smartphones and tablets, especially if you are in an industry that’s targeting the younger generations like millennials. The first step is to have a mobile friendly website so your site will be indexed in Google’s mobile search results, and you can drive traffic that has overtaken desktop traffic since 2015.

3. Leveraging Social Media For SEO

It’s not a secret that content is king. However, there is a shift in mediums with media such as videos, images and infographics becoming more powerful than text. Competition is also much tougher than before, with more and more businesses of all sizes are creating solid content marketing strategies and optimizing their content to increase their ranking in organic search results.

What can you do? Apart from using social media as a mean to showcasing your best content, connecting with thousands of users, and driving traffic to your site, they also have a very direct search engine optimization benefit.

The more social signals (such as shares and re-tweets) you have, the higher your site ranks in organic search results! So share your content to social media networks and ask your audience to do the same!

3 Social Media Trends You Need To Know

Albany SEO Company

Moving Forward

There are so many news and updates on social media marketing. It’s important to stay up to date with the changes, embracing every single fresh opportunity. Here at Neovora, we are always the first to try new social media trends, and we will let you know what works and what doesn’t. Expect greater changes to come in the following months!

If this post was of help to you, be sure to visit the other posts in our Albany SEO Company series!

In addition to updates to social media, there are constant updates on search engines that may affect your website’s rankings on the search results. Get an audit done to ensure that your site is being viewed satisfactorily by Google and other search engines:

Click Here For Your Free Website Audit

2016-10-30T18:19:54+00:00 June 5th, 2016|Social Media Marketing|0 Comments

4 Easy Steps to Boosting SEO Using Social Media

Search Engine Optimization And Social Media Marketing

Most business owners and SEO experts see search engine optimization and social media marketing as two distinct and separate entities, and they build two different strategies around them. Very few people know that those two should be aligned and integrated for optimal results in order to get the best from both worlds.

As an Oregon Search Engine Optimization Agency we are often asked, “What is the main link between the two?”

The answer is content marketing. Posting unique, high quality, optimized-for-search-engines content is one of the keys in both SEO and social media strategy elements. With content as a base, let’s see how you can incorporate social networks in your SEO strategy:

1. Increase Your Social Media Followers To Boost Your Site’s Domain Authority

What is the correlation between Social Media and SEOThe amount of followers a Twitter account has or the amount of likes on a Facebook page is one of the factors Google considers for a site’s domain authority. Having a higher domain authority than your competitors means boosted rankings in the SERPs.

It’s simple. If you have 5,000 followers, and your competitor has only 50, Google sees you as a more authoritative business.

In order to build and grow your following base, you simply need to:
Frequently post engaging, interesting, and relevant content,
Respond to your audience’s questions, and
• Open conversations your followers can participate in.

Do not pay for fake likes and followers because Google has been penalizing businesses that use these types of blackhat methods, and it can do you much more harm than good. As a Portland SEO Firm, we never do this.

2. Share Your Content To Social Media Platforms To Build Links (And More)

Posting your content to top social media sites has several awesome benefits that we have already discussed in a previous blog post. You have access to thousands of social media users, and you can increase traffic to your site. This is something you probably already know.

What you don’t know is that sharing your content has a very direct SEO benefit, it creates a backlink from a high domain authority site back to your website. So, the more people you get sharing your content the more backlinks your site will have. All those links pass domain authority to your site, and it ranks higher for your major keywords.

It works like magic and the best part; you don’t have to do it manually. Your audience does it for you!

3. Optimize Your Profiles And Posts To Rank Them

Both social media sites and posts will rank on Google. To rank your own posts or accounts, optimize them as you would do with a blog post or content for your website. Include keywords, tags, and geotagged images, if possible. You know that images, videos, and infographics can rank as well. Remember, they have to be relevant and practical — so don’t overdo it. They may not appear in Google’s search results immediately, but it’s definitely worth the effort to get them out there.

4. Be Consistent

The strategies mentioned above are not a short term fix. You can’t expect results if you have implemented them only once or twice. Be consistent both with social media marketingg and SEO and make sure to have ongoing strategies. This is the only way to see results, boost your rankings, and increase your website traffic aligning social media with search engine optimization.

If this post was helpful, visit the previous video in our Portland SEO Company playlist.

4 Ways To Boost SEO With Social Media Marketing

Portland SEO Company

If you want to improve rankings and increase traffic, an audit on your site will be another place to start. Maximizing your internet presence and social media presence are the best ways to grow business.

Click Here For Your Free Website Audit
2016-10-30T18:19:54+00:00 June 3rd, 2016|Social Media Marketing|0 Comments

4 + 1 Social Media Marketing Tips: Using Social Media for Local SEO

Using Social Media To Help Rankings In Local SEO

Every business today uses social media in order to better reach their audience, drive traffic to the company’s website and increase conversion.

But did you know you could leverage social media to improve your local SEO rankings?

1. Social Media, Local SEO, and the Role of Keywords

If you are a local business, what is the process in order to achieve higher local rankings? Do we start with Keyword Research? How should we go about doing this? As a TX Search Engine Optimization Agency, we get this question all the time… so let’s walk through an example.

getting your social media to rank locally.If you are a dentist in Austin, Texas, for example, you have to know what people in your area are searching for when looking for a dentist; “dentist near me”, “root canal”, or “veneers”?

Create a list with the most searched relevant keywords and make sure to then include them in your social media descriptions.

2. What’s Your NAP? Consistency Does Matter

Before creating your social media accounts, make sure that everybody on your team is clear about your company NAP (Name, Address, and Phone Number).

Using several different variations of your business name, address variations or different ways of formatting your phone number can only confuse the search engines and your customers.

Your audience should know where and how to find you. Include your business’ NAP in Google My Business, your social media accounts, and every Web 2.0 property you possess.

3. Create As Many Social Media Accounts As Possible

This is important for dominating Google’s search results and local SEO as your social media profiles CAN rank in search engines.

However, it can be time consuming. So if you or your team don’t have time to create accounts in all major social media networks and Web 2.0 properties, know that this is a task that can be easily outsourced.

Remember that it can also boost your conversion rates. As a Round Rock SEO Expert, we build many social accounts, but only the amount of the ones we know we can manage.

4. ALWAYS Add Your Site URL and Connect Your Social Profiles

Ninety-nine percent of all social media properties have a field where you can add a link to your website and/or other accounts.

This can be found in “settings,” “profile” or “links.” Make sure you find it and fill it. Additionally, most major social media networks offer you the opportunity to connect some of your accounts.

If you can’t connect them, add a short post with the link to another social media account.

For example you can tweet: “Hey, we are on Facebook, too! Make sure you like our page!” with a link to your Facebook page.

Social Media Marketing for Local SEO

Round Rock SEO Company

Bonus Tip by the Pros: The Importance of Adding Geotagged Photos to Your Social Media Accounts

Make sure you geotag EVERY image you upload to your social media account. This applies both to profile and background images, as well as images you are posting to the social accounts.

Use your business’ exact location. You can do this using free online tools such as geotagmypic.com. Make sure to rename every image using one of the most searched local keywords.

By following these simple tips, you can be confident that you are working towards dominating Google’s first page for local search. Visit the last blog post in our Round Rock SEO Company Series!

Then… every time a prospect searches for a relevant keyword… they will not only see your website on the first page, but also your social media accounts! Be sure that your website is meeting all the requirements to be found on the first page of Google! A free website analysis will tell you everything you need to know!

Click Here For Your Free Website Audit
2016-10-30T18:19:55+00:00 April 8th, 2016|Social Media Marketing|0 Comments

SEO Services and Social Media

Social Media Marketing and SEO Services Texas

You’ve set up your social media accounts, you post social media content frequently, you have some followers (you maybe even paid to get some). You are working with a firm that does SEO Services in Texas. Probably, you’ve hired a social media marketing company or a specialist to do everything for you, but nothing seems to be working. Social media marketing benefits are something you have only read and heard but never seen.

Conversions are as low as they used to be, engagement is non-existent and you spend more dollars on social media marketing than you make. Stop now! You’ve got it all wrong! What’s wrong with SEO Services in Texas?

I’m sure you are making ALL of the following tragic social media marketing mistakes. We were making these very same mistakes at the beginning of our Online Marketing strategy implementation!

Mistake #1: You don’t have a social media marketing strategy (but you think you do).

Yeah, “I’m going to create  accounts in all top social media sites and post content every now and then” is NOT a strategy and will take you absolutely nowhere. You are only wasting money, time, energy and content and I’m not surprised you don’t see ANY results. This isn’t only in Round Rock, Texas, but everywhere!

The Fix: PLAN! Before starting to create accounts and posting content blindly, you must understand your audience. See in which platforms they are hanging out and what they are interested in. Look at what your competitors are doing (so you can differentiate) and make sure you have a distinct, yet consistent, voice across all social media platforms. Set realistic goals you can easily measure; such as increasing brand awareness, website traffic or conversion, etc.  and create a social media calendar with the content you will be posting.

Mistake #2 in SEO Services: You have too many accounts in too many platforms, too soon.

You are making your life difficult for no reason. The thing is, you don’t have the time to post quality content to a bunch of accounts, engage your audience in all of them, and then follow up with all the comments, questions, etc. And if your followers see that your last post or interaction was months ago, you only look disorganized. This strategy is ultimately counter-productive.

The Fix: FOCUS! Keep it simple in the beginning, and prioritize quality over quantity, especially when it comes to the content you deliver. Then you can start creating more accounts and branching out when you are sure you are delivering valuable content, you see results and you can afford to spend more time on social media management.

Mistake #3: You are paying for fake likes and followers. 

Social media sites such as Instagram and Facebook are deleting millions of users with fake or bot-created accounts, so be careful before paying for thousands of followers and likes. And yes, those two elements are important for social proof, but they won’t take you anywhere. You don’t expect ROI, engagement, and conversions to increase from spam accounts and bots, right?

SEO Services Texas – NO NO

The Fix: BUILD RELATIONSHIPS! Study your audience, understand their pain points and get to know them. Communicate in a natural way and give solutions to real problems. Rather than caring so much for numbers, focus more on building genuine relationships with your customer. Only by having real followers will you then see real results.

Social Media Marketing in Round Rock Texas

Round Rock SEO Company

The Bottom Line- SEO Services Texas

Social media marketing has to be done right, or not done at all. Before starting to move forward with your social media campaigns, make sure you set realistic, both short-term and long-term goals, and that you focus on crafting really good content that answers the questions of real people.

SEO Services Texas

Start today and see your business propelling very soon! Visit the last blog post in our Round Rock SEO Company Series!

When building out your online presence, do not forget the importance of your website too! This free website analysis will give you an idea of your current standing against competitors! (did I mention it’s free?) Consider Round Rock SEO Services in Texas.

Click Here For Your Free Website Audit
2016-10-30T18:19:55+00:00 January 20th, 2016|Social Media Marketing|0 Comments

4 Lesser-Known (But Awesome) Benefits of Social Media Marketing

The benefits of Social Media Marketing are clear to most entrepreneurs and with the help of our team of Portland SEO Experts, they are making steps towards leveraging social media to increase traffic to their sites and increase brand recognition.

social-mediaHowever...there are still some that see them as a short-lived trend with no practical advantage and a very steep learning curve. If you are among them, and the mainstream benefits such as increased sales, building a relationship with your audience, and targeting it more effectively than other means, you’ll change your mind after reading this post.

We have collected 5 social media marketing benefits that the masses ignore and can turn to be YOUR competitive advantage. As a Portland SEO Company we think we are a credible source!

You Rank Higher In Organic Search Results

Although this may not seem a secret, very few marketers understand how it works. It’s all about search engine algorithms and the results they deliver. Some years ago it was enough to update your content regularly, have title tags and meta descriptions with your main keywords and back links. Now, if a brand is active in social media, has accounts and pages in all major social sites, it is “seen” by search engines as a reliable, credible, and legitimate business. But be aware, creating 100 different fake accounts won’t work. Value your social media accounts as much as you value your website, posting content frequently and communicating with your customers like you would do in an offline setting. Moreover, social sharing works similarly with linking. The more people sharing your content, the higher your site ranks.

With Social Media Marketing You Have Many More Opportunities To Convert Leads

Posting in social media is easier and less sophisticated than writing a blog post or updating your site content. It can be a photo, a short spontaneous video, or an inspirational phrase. Every single social media post you make is an opportunity to convert leads. Your followers are given an opportunity to react, comment, share or disagree with what you posted. With a well-crafted social media marketing strategy, conversation sparks and conversion increases.

You Receive Feedback Instantly (And Respond Publicly)

For your current customers it’s way easier to ask a question, tell you how much they like your products or complain to your customer service team by posting to your Facebook page or Twitter account than calling, or sending an email. This way you have the opportunity to see your audience’s get feedback faster and react faster, especially in cases where you need  to offer a refund. Having the opportunity to respond to questions and customer complaints publicly is great, as your audience sees you as a real person and not as a corporation with an inefficient customer service that is hard to reach. In a world where 71% of complaints on Twitter are not answered, you can see how you can use that fact to differentiate.

You Get to REALLY Know Your Audience

Actually, you may think you know your audience until you begin interacting with them in social media. You can learn so much about your niche by having access to their social media profiles, see what they like, what groups they participate in, what problems they have, and what content they share. Having open, public conversations with them is valuable too, as they are more likely to bring you closer to their connections with the same interests.

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The Bottom Line – What Do You Have To Lose?

If you think about it, you have nothing to lose, as there are no disadvantages of having a social media marketing strategy. And don’t tell me that time or money are one of them, as most marketers think that 6 hours per week on social media are enough, and even paid social media advertising is way cheaper than other channels. What are you waiting for? Start creating your accounts now!

While you’re improving your web presence, get your free website analysis too! This will give you a good idea of your website’s ranking online and against competition. Be sure to check out the last post in our Portland SEO series.

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2016-10-30T18:19:55+00:00 January 3rd, 2016|Social Media Marketing|0 Comments
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