Customer Acquisition Strategies | Neovora
The cost to acquire a new client has grown 4x over the past 3 years alone. First, advertising costs have doubled, while conversion rates have been cut in half. Local competition has gotten more ruthless. This makes strategy all that much more important if you plan on growing and thriving within your local marketplace.
Conversely, search traffic on the internet has grown to 1 Trillion searches per year, over 3.5 Billion searches each and every day.
If your strategic customer acquisition plan does not include a comprehensive digital marketing strategy component, your business is simply missing out on one of the best form of qualified prospects available.
Regardless of whether you are B2B or B2C, every prospect segment is using the internet to conduct research and narrow down potential vendors to purchase from. Whether you are a professional service provider (i.e. Doctor, Dentist, Lawyer, Architect, etc), or a home services provider (i.e. Realtor, builder, plumber, carpet cleaner, etc.), the search engines are bringing billions of dollars in revenue to those local businesses who have harnessed the power of the internet.
Nevora helps local retail businesses and assists them in achieving local market domination. We encourage you to browse our site and would invite you to download our recently updated 2016 Local Lead Generation Cheatsheet. Our Cheatsheet will walk you through everything from how to structure your website for maximum lead generation to ways to nurture your prospects for maximum conversion. We also include some very specific tactics that you can implement today that will create a tremendous impact on your busines. Download the Cheatsheet now.