Link building will never grow old when it comes to improving the Page Authority (PA) of a webpage. “Authority points” are earned when an external webpage connects to one of the webpages in your site or directly to your home page.
In search engine optimization (SEO), establishing a huge web of external pages linking to your webpages could only mean one thing, your efforts in building associations has come to fruition. But for beginners who are just about to start working their way in, much like the local businesses that are now being assisted by our SEO Greenville marketing agency, selecting which tactics to use and implement might come as a challenge.
Just as there are traditional and upgraded methods in marketing, link-building strategies come in three sets – for beginners, the advanced tactics, and the sidelines.
The Tactics Fit For Beginners | SEO Greenville
Some SEO companies think link building doesn’t work as well it used to in the past. But in truth, external web connection isn’t dead as it will continue to be one of the factors in Google’s core algorithms.
From Christoph C. Cemper’s 20 SEO Link Building Tips for 2017, he listed several reasons why earning association can dictate a website’s ranking in Google search. Here’s an excerpt from the blog:
“Can a website rank without links? We say that a website cannot rank without connection. Why do we think that?
- Because it’s Google’s #1 ranking factor
- Because it’s the WEB
- Because its point to great content (that deserves to rank well)
- Because they transfer power
- Because they transfer trust
- Because it’s through association that Google discovers your website…
“But don’t take it from us when we say that links are important, take it directly from Google. In March 2016, in a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the first two ranking factors were links and content:
“I can tell you what they are. It is content. And its links pointing to your site. (Andrey Lipattsev, Search Quality Senior Strategist at Google)”
Start With The Basics
We can’t transition to advanced tactics if the basics haven’t been set yet, for this will serve as the foundation for your next link-building move. Here’s an article that might help as well.
It Always Start With The Content
How can people trust your website if it doesn’t have valuable content? Yes, the quality of writing you put in your webpages is more than important. Informative, reliable, and well-researched posts can become a resource to the people who can actually help you earn association – the bloggers, researchers, and writers.
Infographics Are Attractive
Infographics are for those who don’t have the time (or attention span) to read lengthy blogs. They are more colorful, more succinct, and more attractive than a big block of text. From the same post by Cemper, he adds:
“However good your writing, some people find it easier to grasp information visually. Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience.
“Many people use Infographics to attract links. And it works. Sometimes someone might use your infographic, but without linking to you. In such case, you could start a “Google reverse image search.”
Have A Fresh Start
Link-building isn’t limited to just these two tactics, in fact there are countless strategies that can be used to earn links. Our Round Rock team has put to good use the list of tactics we have compiled over the years.
There’s more to learn about getting those important connection from external webpages. Work with our Greenville marketing team so we can walk you through the advance and upgraded tactics of link building.