Mobile Technology’s Impact on Your Business Productivity & Profitability
Mobile website optimization has become a hot topic since Google’s “Mobilegeddon” announcement on April 21st of 2015. We were recently working with a Fresno SEO Company that specializes in mobile optimization, web speed optimization, and the upcoming AMP Google update (Accelerated Mobile Pages) and how Google is literally forcing businesses to become Mobile Friendly.
You see, Google wants a great user experience… and the hottest business development within the last few years has been mobile technology used by worldwide consumers. The demand for access to business information and applications via mobile technologies such as the iPhone from Apple or Google’s Android, or even the Windows 7 Mobile has risen to become a consumer preference tool you need to add into your business workforce.
The massive growth and use of these technologies around the world has many businesses thinking about how to effectively position themselves to benefit from this hot new trend. The drive for mobility is part of the business technology agenda for most companies today. Mobile technology can and will boost people to use company data and resources without being limited to a single location. Whether your staff is traveling, out on sales calls, or working from a client’s site from home or anywhere on the globe, mobile devices can help everyone easily get ahold of each other, be productive, and make use of company resources.
New technologies lead to new habits of working, and new products and services that can be offered to your customers. Think about how much more efficient and creative technology is and how valuable it has become to your clients. But also consider the following changes made by the world’s largest advertising company in the next section as to why mobile technology today is mandatory for your business as an essential marketing tool.
Reasons to Have a Mobile Site
For the past year or so, Google has been focusing on the global domination of mobile technology and why businesses need to make the necessary changes to have a mobile-friendly website. More than half of Google’s users today perform online searches using mobile devices. Yes, mobile users have become the biggest group performing searches – surpassing desktops.
Google’s statement is clear and it is a fact that this is happening – more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
Furthermore the company has stated that it will discount businesses that do not comply and update their websites with mobile-friendly websites. This has been referred to as: Google’s Mobilegeddon, and it is upon us. Website owners, designers and developers had time prepare since Google did announce the change would take place (albeit the quiet announcement went by unheard by most all businesses). Google typically doesn’t pre-announce algorithm change, but since Mobilegeddon has such a dramatic impact on mobile search results, Google gave businesses plenty time to get ready, but many simply ignored or were unaware. Consequently on April 21, 2015, Google released their new mobile-friendly ranking algorithm designed to give preference to mobile-friendly pages in Google’s mobile search results.
3 Different Types of Mobile Websites
Basically there are 3 options: The Responsive Design, the Dynamic and the “M” site or Mobile Site.
- The Responsive Design allows for content to move around and shift to conform to the size of the device on which it is viewed. Content literally responds to the size of your screen. If you are reading this right now on a desktop, grab the side of your browser and squish it to make it narrow…see how everything moves into place to accommodate the new screen size? No duplication of content is required for this design, but one of its major drawbacks is that it does not focus on the best mobile user experience. Since the content is exactly the same as for desktop the user will notice the speed difference or a delay in response aside from the attempted layout adjustment.
- As for the Dynamic Mobile Design, also called the user-agent approach, it can detect which type of device is requesting the web page so that it can render the compatible or appropriate content to it. The server responds with different HTML and CSS, which are just web programming codes, on the same URL depending on the user agent requesting the page. The cons for using this type of design include the complex technical implementation and it incurs a higher cost of maintenance.
- Now for the ‘M” site or Mobile Design, it as an abbreviation or summary of your current website that includes only the features that are proper to mobile, such as click to call, maps and directions, restaurant menus, videos, and social media among others. Think of it as a smaller rearranged version of your current website that fits perfectly with the screen of any smartphone. You get to keep your current desktop website as it is, avoiding any changes to it. The mobile M site is on a totally separate platform and it avoids companies from being deleted from the Google search engine results.
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Whatever your approach, the message is out there and the best mobile design is the one that best fits your situation providing the best user experience. Be sure that your website is passing the mobile requirements with this free analysis here: