Mobile Technology’s Impact on Your Business Productivity & Profitability
Mobile website optimization has become a hot topic since Google’s “Mobilegeddon” announcement on April 21st of 2015. We were recently working with a Fresno SEO Company that specializes in mobile optimization, web speed optimization, and the upcoming AMP Google update (Accelerated Mobile Pages) and how Google is literally forcing businesses to become Mobile Friendly.
You see, Google wants a great user experience… and the hottest business development within the last few years has been mobile technology used by worldwide consumers. The demand for access to business information and applications via mobile technologies such as the iPhone from Apple or Google’s Android, or even the Windows 7 Mobile has risen to become a consumer preference tool you need to add into your business workforce.
The massive growth and use of these technologies around the world has many businesses thinking about how to effectively position themselves to benefit from this hot new trend. The drive for mobility is part of the business technology agenda for most companies today. Mobile technology can and will boost people to use company data and resources without being limited to a single location. Whether your staff is traveling, out on sales calls, or working from a client’s site from home or anywhere on the globe, mobile devices can help everyone easily get ahold of each other, be productive, and make use of company resources.
New technologies lead to new habits of working, and new products and services that can be offered to your customers. Think about how much more efficient and creative technology is and how valuable it has become to your clients. But also consider the following changes made by the world’s largest advertising company in the next section as to why mobile technology today is mandatory for your business as an essential marketing tool.
Reasons to Have a Mobile Site
For the past year or so, Google has been focusing on the global domination of mobile technology and why businesses need to make the necessary changes to have a mobile-friendly website. More than half of Google’s users today perform online searches using mobile devices. Yes, mobile users have become the biggest group performing searches – surpassing desktops.
Google’s statement is clear and it is a fact that this is happening – more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
Furthermore the company has stated that it will discount businesses that do not comply and update their websites with mobile-friendly websites. This has been referred to as: Google’s Mobilegeddon, and it is upon us. Website owners, designers and developers had time prepare since Google did announce the change would take place (albeit the quiet announcement went by unheard by most all businesses). Google typically doesn’t pre-announce algorithm change, but since Mobilegeddon has such a dramatic impact on mobile search results, Google gave businesses plenty time to get ready, but many simply ignored or were unaware. Consequently on April 21, 2015, Google released their new mobile-friendly ranking algorithm designed to give preference to mobile-friendly pages in Google’s mobile search results.
3 Different Types of Mobile Websites
Basically there are 3 options: The Responsive Design, the Dynamic and the “M” site or Mobile Site.