3 Social Media Marketing Challenges Every Small or Medium Business Is Facing
(And How To Solve Them!)
With nearly one third of the world’s population being active on social media, every business wants to reach even a tiny percentage of that number with an engaging post. For big businesses with digital marketing departments and hundreds of resources things seem to be working. They’ve nailed social media.
They have thousands likes, shares and comments on every Facebook post, Tweet or Instagram photo, but what about the rest? Small and medium business owners still feel overwhelmed and keep wondering “What am I doing wrong?”.
In this post we will explore the greatest challenges those businesses have to solve in order to improve their performance on social media. When small and medium sized businesses come to us looking for Oregon SEO Services, we always include a thorough attack plan. One that includes social media marketing.
Challenge #1 Crafting A Social Media Marketing Strategy
This is the very first step and although businesses most of the times know where they want to go, they don’t know how. Knowing what your goals are is not enough, strategy can only take you there. Your goal is the destination and your social media strategy your roadmap.
Solve This Challenge Now! Take a pen and a piece of paper and write down the following things:
- Why social media? Being active on every platform just for the sake of it or because everybody does it will take you absolutely nowhere. Be clear on what you want to accomplish.
- How can I get there? This is about the tools you are going to use such as specific social media platforms, your budget for paid advertising, images and videos etc.
- How will I measure success? These are you goals KPIs and other specific metrics measured daily, weekly, monthly and annually. By breaking down everything will help you focus on day to day activities, but also keep your long-term goals in mind.
Challenge #2 Creating Good Content Consistently
We understand that coming up with great ideas to share can be really hard and its time consuming. Creativity and originality are the keys of growing your audience and keeping them engaged. But how can you great content without allowing content creation to become your full-time job?
Solve This Challenge Now! Content curation is a less time consuming method and you can always use sites such as Buzzsumo and Quora to check what people share and have questions about. This way you don’t have to come up with new ideas all the time.
Another thing you can try is write about your team and your company revealing the real people behind everything you do. People love stories and we have natural curiosity about knowing what other people do.
Challenge #3 Getting (More) Social Shares
You do your best to deliver high-quality, relevant content but it never goes viral. This may happen because you have a pattern of creating your posts and you are doing the same things over and over, although the results are below expectations.
Solve This Challenge Now! Researches have shown that sharing content on social media networks is all about our relationships with others. We want to share posts that other would find valuable, interesting, fun, or entertaining. Now think about your content. Is this something you would read, share and comment on? If you answered no, try to experiment with other types of content.
3 Common Social Media Hurdles