Boost Your Marketing Creativity With These Top YouTube Tips
YouTube is the one of the largest video sharing and streaming platform in the internet world where millions of videos are being shared every day, by every one, from every where. Viewership of this platform is in the millions each day, and is often the starting point of media assets (and other media content uploaded on the site) to become popular or go viral.
In a statistic post, it shows how wide is its user engagement and audience reach. The statistic shows how influential this platform is and how it has become a part of the everyday lives of its users looking to relax and wind down. Here are a few fun facts about YouTube you shouldn’t miss:
- The total number of people who use YouTube – 1,300,000,000.
- 300 hours of video are uploaded to the site every minute!
- Almost 5 billion videos are watched on Youtube every single day.
- It gets over 30 million visitors per day.
- More than half of the views come from mobile devices.
- 6 out of 10 people prefer online video platforms to live TV.
- The total number of hours of video watched each month – 3.25 billion.
How YouTube Boosts Your Creativity
In many ways than one, we all have different platforms to choose from to maximize our marketing efforts. Yet considering the hours spent in video streaming (mostly by mobile users), you shouldn’t miss the chance to test your creativity and how you can persuade audiences to watch your content and possibly subscribe to your channel.
1. Use Keywords To Capture Traffic
Much like the most common SEO marketing strategies, when it comes to YouTube keyword research the process is focused on finding alternative terms to include into the title and description. Although keywords matter in searches, it shouldn’t be the focus of your content. It should help enhance your content.
There are great options powered by Google Suggest to mine keywords. There’s also a useful WordPress plugin that will generate keyword ideas based on Google Auto-Complete right inside your post editing dashboard. Additionally, this plugin can help you come up with video content ideas while composing an article. Learn more about keyword traffic by reading a few of the recent Neovora blog posts.
2. Create an Eye-Catching Design
Internet users, and especially mobile users, have very little patience. They take less than 2 second to decide if your content is worth waiting for it to load. Therefore, it's critical that every video design be unique, an attention-grabber, and most specially, it should be interestingly fun. The point here is to not just create likable videos, you also have to aim for more clicks to earn engagement. Fortunately, there are many online resources which make this easier with video creation and editing sites, most of which have free or trial versions.
3. Analyze the Competition
Competition analysis is necessary in any content marketing campaign. By knowing your competition, what works for them, how their campaign differ from yours, and what they do effectively to promote brand awareness and engage viewers. You can also gain content ideas from competitor videos for your next posts, and it wouldn’t hurt to take note of their media assets that aren’t selling to the target audience. https://neovora.com offers more helpful tips on competition analysis.
And don’t forget about the native tools within the your YouTube account that you can use to boost your creativeness. Here are a few you can definitely use:
The Analytics feature - You can monitor the performance of your channel with up-to-date reports and metrics in Analytics. Useful data is available in different reports such as Watch time, Traffic sources, and Demographics.
The Series Playlists - “A series playlist allows you to mark your playlist as an official set of videos that should be viewed together. Adding a video to a series playlist allows other videos in the playlist to be featured and recommended when someone is viewing a video in the series playlist. YouTube may use this information to modify how the videos are presented or discovered,” - taken from the YouTube Help page.