In an age where snapping captivating photos can happen in a millisecond, images now hold the ace card in terms of engaging viewers. People are drawn to look at images of other people online as much as they love taking photos of themselves. Stilled moments caught on a digital camera and displayed online are seen by SEO marketers as one of the most powerful tools to engage target audiences.
Based on the latest statistic, “Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter.”
Another statistic post shows us that:
- 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
- 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).
- When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
These numbers are proof that visually captivating images can boost your posts. But what makes them so effective?
Why Are Images So Effective in Marketing?
#1 They Create Brighter, More Appealing Posts
A picture compels viewers to read and creates a positive first impression about the post. When your page is just a block of boring text, it appears dull and lifeless, and visitors will mostly likely just leave the website without reading a word. Visually attractive posts give a sense of connection with the readers. And that connection is what you need to engage your audience, either through liking or sharing the post, or by following your site.
#2 They Create Better Page Structure
It’s easier to divide a whole block of text into several sections with the use of pictures. Divided texts with visually stunning pictures are far more inviting and relaxing to read versus a plain looking blog. Too much text to read scares people away. It gives a sense of intense reading which is less interesting (or uninteresting at all) to visitors.
#3 They Give a Sense of Having Longer Posts
There are some posts that do not need a lot of writing, and some are far more informative with the use of images. This is especially true for social media sites like Instagram and Pinterest. If a post is titled “15 Kitchen Designs For Your New Home”, wouldn’t it make more sense if you show a gallery of unique kitchen designs than paint the pictures with words then expect the readers to have a creative mind? It’s just too much work for you and especially for most readers.
For more tips on effective Instagram marketing, check out this page.
#4 They Simplify Complex Information
If your topics are mostly technical with heavy use of jargon, bare words are usually not enough, especially for non-tech-savvy users. Or if you love writing about rare animals or plants, adding photos of these rare species help readers understand the complexity of the information you’re throwing at them. As much as possible, simplify the information through informative visuals.
#5 They Give Better Social Media Exposure
When users scroll through their mobile phones, only a few of them will pay attention to posts without images. Images also win more space for your post in a long list of content feed, thus your post don’t get lost so easily. Also, there are users who are fond of sharing a page when they feel a special connection to it, even without actually reading what it’s about. To this day, social media is just dull without interesting visuals so make sure yours stand out!