Facebook is a social media platform we here at Neovora use for ourselves each day. It’s not just for users who are into sharing daily activities with the public and keeping tabs on people in their feeds; it’s also for businesses looking to reach targeted audience and increase brand exposure. It’s a place where businesses can act as a regular user but with a bigger campaign plan to accomplish bigger marketing goals.
Many users have different ways of engaging to a certain post (in the form of likes, comments, or shares), all depending on the content and the type of update posted on a wall. According to a Zephoria study statistic, in every one minute there are: 510,000 comments, 293,000 statuses update, and 136,000 photos upload.
What does these numbers implicate? This is a clear evidence that there are a lot of engaged and active users on the site, but at the same time the information competition is huge. Whether your posts will get the attention it needs, it will depend on how creative your ideas are.
User Engagement: Taking It A Notch Higher
By knowing how to ignite engagement from your followers, existing customers, and overall visitors, you might hit those target numbers sooner than expected. So it pays to know which marketing strategy can help you convince users to tap the like, share, or comment button. You can start by using these simple template posts.
“Fill in the blank. My [activity] must-have is ________.”
This type of post will help people think about upcoming events. And while it stimulates them to think about what they would do, it’s also a great way to get them to talk about your product or service. The trick is to use an activity that is relevant to the service or brand you’re trying to promote such as Friday night outs, weekend camping trips, food blogging, etc.
It is important to focus on what you wish to accomplish when using this template. Here are a few examples:
Fill in the blank. “My Saturday evening must-have is _______.”
Fill in the blank. “My camping trip must-have is _______.”
Like vs Share Option
A “Like” vs “Share” option is an easier way for users to voice their opinion about your post by engaging with your brand. Basically, the two opposing sides give people two competing options. It acts as a social proof of the number of people participating, which encourages others to join in, and ultimately shows which option is winning.
To accomplish this, create an image with two sides, preferably a mash-up of images, each with descriptive titles, and the most important of all, an overlay graphic that reads “Like vs Share”. Don’t forget to add a short description that reinforces how viewers can participate, then wait for the instantaneous reaction from your visitors. Visit www.neovora.com for more tips on effective social media marketing.
This template is 95% visual and 5% text – very simple and fun. This is often effective with images or Vines (short-format videos) that only needs two words, “Caption This!” The visuals can be about anything – funny pictures of animals, toddler moments, awe-inspiring landscapes and scenery, or crazy human moments.
When using this type of approach, take into consideration the kind of emotion you want to stir within every person who would see the post. It can be funny in general, puzzling, shocking, or inspiring. Choose visuals that could strike anyone at first glance which could trigger them to engage with it.