Kissmetrics.com explains how the theory of inner linking advances a website’s searcheability on Google.
Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking.
The basic theory is this: Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.
The Components of Inner Linking For A Top-Notch SEO
Produce Multiple Content
To successfully create multiple inner links, first there must be a great number of content to work with. A slaying content marketing strategy goes hand in hand with a slaying inner linking strategy. One can not maximize it’s full effect without the other. Internal linking does not require organizational spreadsheets. Its the abundance of content pages that leads to one informative page to another informative page which is also connected to another helpful page that makes this system effective. Searching the local Albuquerque market, you can see the impacts of Albuquerque SEO. Those sites that are ranking high are not always there by chance.
Anchor text will lead the readers directly to the exact page in the website where additional information or new topic is discussed. Using an anchor text is easier compared to linked images which needs to be properly alt-tagged. Keywords used to optimize the page shouldn’t be the anchor text. A plain, simple word or set of words in a sentence can be anchored. A perfect anchor text will pass juice to another page on the site, like right here, where I type in Omaha and link to our Omaha Nebraska SEO page.
More Importantly, Use Relevant Links
In the same Commandments of Internal Linking article from kissmetrics.com, it was stressed out how important relevant links are when added to a content.
Internal linking, as I’ve made clear, is less rigorous and scientific than some might think. But you still have to be intentional. Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.
In other words, let’s say I have a page on my site about dog food. And, I have a page on my site about the nesting habits of parakeets. (I have neither.)
Should I link the two pages?
There is not a strong connection between dog food and parakeet nests, especially on a superficial level. These two pages probably won’t provide mutual enhancement from internal crosslinking. Again, from Kissmetrics.com.
As much as possible, link to relevant content in your inner linking. Be sure to learn more about our strategy on our Albuquerque SEO company page.