How To: Branding Your Business On Social Media Anyone can post anything online. Anyone can create content and make gains in the social world. Yet, not everyone can be successful in growing their brand online, and the main factor is whether or not you develop a social media strategy. How are you branding your business on social media? Developing a Social Media Strategy The competition is tough. New content gets posted every day, more eye-catching and more entertaining, it gets more difficult for smaller brands to attract the same attention as the larger players who have bigger budgets and desks [...]
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The Algorithm: 6 Steps To Optimize Your Google My Business Listing Get more prospects and leads from Google Maps than your competitors! Use this 6 step checklist to go from invisible to owning a dominant position on the most valuable place on Google search results will ensure you work smarter than your local competition and beat them to the punch. Savvy business owners that know Google Maps generates 82% of all local traffic should be investing a small amount of time to optimize and manage their Google Business profile. In this video and the checklist download, you will be able [...]
How to Use Your Facebook Business Page To Its Full Capability You likely know of our company and products through Facebook. We spend a lot of money to use the platform in order to raise awareness and to connect to the prospects we have created products for. Our product for Facebook is one that boosts social engagement. Facebook is the most direct and powerful tool for marketing ever. It’s laser precision is something never before seen. This post will talk about how to use Facebook business page and the benefits of doing so. More than anything it's a quick guide [...]
Best Ways To Optimize A Google My Business Listing Google is the dominant search engine for local searches. As the virtual inventor and catalyst for the widespread adoption of the Search Engine, Google is now controlling and shifting the towards more precise results and actions. As a result of their unparalleled service, whenever someone is looking to make a purchase in their local market, they revert to Google. It’s a question that all business owners ask at one point or another: How do I optimize my business listing on Google? What Happens Without Proper Business Listing Optimization These days, not [...]
What is A Social Media Content Calendar? Let’s say it’s World Friendship Day but you didn’t know about until you came across a competitor post about friendship and special offers. The natural thing to do is to panic because you didn’t prepare catchy content to post or a special offer for your customers. But hey, no big deal, you can still think of something… or anything! And then you check the comments section. People are ecstatic about it, posting pictures of them with their friends or funny and memorable best friend stories. It’s getting lots of likes, getting shared on [...]
Easy Social Media Marketing Strategy Steps When planning your social media marketing strategy, don’t go for broad or unattainable plans. Make it brief but comprehensive. Simple but with long-term measures. Be specific so that every strategy execution is analyzed and calculated, threading through action steps already identified and decided. For every post, re-post, like, share, or comment, make it count. Each action taken by the by existing clients, followers, prospects, or the target audience, in general, can be of an advantage to the business. So make it count. Maximize the individual potential of each audience engagement. Where to Start With [...]
Customer Retention Strategies To Grow Your Business - Part 2 From Part 1 of this post series, let’s continue our list of retention strategies that worked for many businesses. Company Newsletter A company newsletter is a simple and cost-effective way of retaining customers. You can use email automation to send updates or offers to all of your customers at once. And, you can send the email using an RSS feed on a designated frequency, so you don't have to manually update the content or remember to click "send." Even though it's simple, newsletters remind customers of your brand every time [...]
Customer Retention Strategies To Grow Your Business - Part 1 What's better than acquiring one new customer? It sounds like a trick question, but the answer isn't "acquiring two customers." It's actually retaining an existing customer. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI -- and it costs 5-25X less. But how do you create a customer retention strategy that keeps your current customers engaged and happy? We've broken down customer retention strategies that the biggest brands are currently using to boost retention. These are elements [...]
Trends in Social Media Content - Part 3 This is the 3rd post in a series that offers new ideas for local businesses. Engaging audiences with fun social media posts is difficult, so we’ve collected the best ideas and are presenting them here. Check out the Part 1 and Part 2 of this post for more fun ideas. 9. Throwback Thursday ThrowBackThursday is most popular on Twitter and Instagram. It’s used to show some memories from days past. Use it to recycle some old content, an event, an award, anything worth reposting. #TBT is the hashtag that people use to [...]
Trends in Social Media Content - Part 25. Utilize emojisUsing emojis is a simple way to engage audiences and is quick, fun, and universal. Using emojis in posts will increase engagement. You can use emojis in the content, the caption, or even encourage followers to respond or comment only in emojis.This post from Dominoes is just one big emoji in the shape of a pizza! Not much to it, but fun and simple wins here.6. Instructional and how-to videosCreating videos is simple, fast, and entertaining, and it’s easy to post. Don’t overthink it! Prepare a simple outline for the video, make [...]