What is A Social Media Content Calendar? Let’s say it’s World Friendship Day but you didn’t know about until you came across a competitor post about friendship and special offers. The natural thing to do is to panic because you didn’t prepare catchy content to post or a special offer for your customers. But hey, no big deal, you can still think of something… or anything! And then you check the comments section. People are ecstatic about it, posting pictures of them with their friends or funny and memorable best friend stories. It’s getting lots of likes, getting shared on [...]
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Easy Social Media Marketing Strategy Steps When planning your social media marketing strategy, don’t go for broad or unattainable plans. Make it brief but comprehensive. Simple but with long-term measures. Be specific so that every strategy execution is analyzed and calculated, threading through action steps already identified and decided. For every post, re-post, like, share, or comment, make it count. Each action taken by the by existing clients, followers, prospects, or the target audience, in general, can be of an advantage to the business. So make it count. Maximize the individual potential of each audience engagement. Where to Start With [...]
Customer Retention Strategies To Grow Your Business - Part 2 From Part 1 of this post series, let’s continue our list of retention strategies that worked for many businesses. Company Newsletter A company newsletter is a simple and cost-effective way of retaining customers. You can use email automation to send updates or offers to all of your customers at once. And, you can send the email using an RSS feed on a designated frequency, so you don't have to manually update the content or remember to click "send." Even though it's simple, newsletters remind customers of your brand every time [...]
Customer Retention Strategies To Grow Your Business - Part 1 What's better than acquiring one new customer? It sounds like a trick question, but the answer isn't "acquiring two customers." It's actually retaining an existing customer. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI -- and it costs 5-25X less. But how do you create a customer retention strategy that keeps your current customers engaged and happy? We've broken down customer retention strategies that the biggest brands are currently using to boost retention. These are elements [...]
Trends in Social Media Content - Part 3 This is the 3rd post in a series that offers new ideas for local businesses. Engaging audiences with fun social media posts is difficult, so we’ve collected the best ideas and are presenting them here. Check out the Part 1 and Part 2 of this post for more fun ideas. 9. Throwback Thursday ThrowBackThursday is most popular on Twitter and Instagram. It’s used to show some memories from days past. Use it to recycle some old content, an event, an award, anything worth reposting. #TBT is the hashtag that people use to [...]
Trends in Social Media Content - Part 25. Utilize emojisUsing emojis is a simple way to engage audiences and is quick, fun, and universal. Using emojis in posts will increase engagement. You can use emojis in the content, the caption, or even encourage followers to respond or comment only in emojis.This post from Dominoes is just one big emoji in the shape of a pizza! Not much to it, but fun and simple wins here.6. Instructional and how-to videosCreating videos is simple, fast, and entertaining, and it’s easy to post. Don’t overthink it! Prepare a simple outline for the video, make [...]
Trends in Social Media Content - Part 1 Staying up to date with the newest trends is NOT your forte. You are busy running your business and it's hard enough to keep up with what’s new, let alone implement them in your own messaging strategy. Thinking up new and engaging social media content ideas can be difficult. Browse these ideas and implement as you see fit! 1. “Tag a friend” “Share with a friend” A social post that users want to share with their friends gains you immediate authority. Encourage followers to share the post with a friend to take [...]
How to Get Onto Social Media - Quick Strategy Guide We all know social media is here to stay and needs to be a big part of your strategy to get new customers and build relations with existing ones. If you aren’t already working with social platforms, and are wondering how to improve social for your business, the best time to start is now. Here are some tips if you find yourself in the situation of wanting to increase your presence online. 1. Decide what networks to use. There are hundreds of social networks out there, and you probably already [...]
Branding on Facebook - Social Media Quick TipsWhen it comes to a Facebook branding strategy, there are a million routes, plans, and strategies that you can take. All will help you engage clients online with the purpose to deliver more revenue and increase client lifetime value.Sometimes, marketing for small businesses can be hard with a small budget, and when you are busy running everything yourself. These best practices will help you manage your time better, and make sure they are more impactful.If you’re currently not active on social media, or just looking for new ways to engage or new things to [...]
One of the first things we are generally asked when we meet with clients who want to take their business to the next earning level is, "How can I increase my company's profitability?" We have worked with several businesses in Fresno, recognized as the premier Fresno SEO Expert, and earlier last month we met with a long-time client regarding advanced SEO strategies. He has been implementing every strategy and tactic we have scheduled for him, and things have been progressing right on track. Now he wants to make some small changes in order to realize sizeable profits. We shared with him [...]