The benefits of Social Media Marketing are clear to most entrepreneurs and with the help of our team of Portland SEO Experts, they are making steps towards leveraging social media to increase traffic to their sites and increase brand recognition. However...there are still some that see them as a short-lived trend with no practical advantage and a very steep learning curve. If you are among them, and the mainstream benefits such as increased sales, building a relationship with your audience, and targeting it more effectively than other means, you'll change your mind after reading this post. We have collected 5 social [...]
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This is the first of six sections and many posts revolving around Lead Generation. Regardless of whether you run a B2B organization or your business is focused on B2C related products and services, you will want to tune into the next several weeks of posts. As I was outlining this initial segment, I thought of a recent client, a Fresno SEO Company that we assisted in refining their Avatar process (more on that in a bit.) I thought of the massive importance of taking just a little bit of time to refine exactly who your target market is, and who that [...]
Every day more and more managers and decision makers are discovering the strategic importance of CLV in forecasting, planning, and decision making. Although Customer Lifetime Value has been around for a while, some small companies still do not clearly understand how vital it is for their business. As we have outlined within other content within our site, having a Lifecycle Analytics or CLV strategy for your overall SEO plan is a game changer. While working with our Fresno SEO clients, we have implemented a very strategic scoring process for each of our clients to clearly identify who their best “type” of [...]
Listen, unless you've been hiding underneath a rock, you've heard all the marketing voices trumpet on and on about how costs to acquire a new client have increased exponentially over the past 5 or so years. In fact, we're one of those loud mouths espousing this concern. However, nearly unanimously, every one of those voices outlines the idea that with a sound and clearly executed strategy, that at no other time in the 21st century could a business reduce their overall customer acquisition cost than today. It's true. The problem is that literally nowhere can a business find this information. So, [...]
How You Can Increase CLV Do you know how much a customer is worth to your business and how to increase that value? We were talking with a client in Albuquerque, New Mexico regarding their overall Albuquerque SEO strategy, and the impact that it has on CLV. More specifically, when you know which type of clients bring your business the best overall long-term value, it makes it much easier to target that type of client in the future, with both your digital marketing as well as offline strategies. Knowing exactly how much every new customer is worth can be very [...]
How To Improve Lead Generation and Scale Your Local Business Leads are the lifeblood of many businesses. It's one of the ways to grow a business. Here are three of the strategies that we help our customers capitalize on (read more on these here): More Transactions More Value PER Transaction More Leads and Clients So you want to grow your business. You will need leads, interested prospects. You need to nurture those leads and convert them to clients. Then you need to treat them well, learn from them, and grow alongside them for a long time. If you are a growing [...]
Exclusive Leads Vs Shared | Pay Per Call Local Lead Generation Looking for information on shared leads instead of exclusive leads? Let’s say that you’re a home improvement contractor for one of these industries: Air conditioning and heating Plumbing Roofing Tree service Etc There are many online directory companies out there looking to sell their own home improvement lead generation service, and you know them well from their oftentimes aggressive marketing, that will sell leads to your industry catered specific to your location. Some of these online directories include: Home Advisor Thumbtack Angies List Yelp They all sell you shared leads. [...]
Google Customer Reviews Are The Holy Grail Every entrepreneur and local business owner knows that there are three main steps to growing a business: Get more clients in the door; Get those clients to spend more often; Get the same clients to spend more in every transaction. One of the simplest methods to get more clients through the door is maximizing the amount of Google customer reviews for your business. There are many review sites, and surely you're familiar with them: Facebook, Yelp, Angie's List, and many other specialty sites. The most important of these is Google, we’ll discuss why... [...]
Turn Happy Clients Into Gold By Asking For Reviews We all know that reviews are crucial for restaurants and hotels, as well as other establishments within the service industry… but what about other local businesses? The statistics are out and it's clear that prospects are basing their buying decisions on social reviews... Star rating is the number one factor used by consumers to judge a business 49% of consumers need at least a four-star rating before they choose to try a business Review trust is at 88% compared to 83% in 2014 How do you maximize this information? How can [...]
How Effortless Email Newsletters Build Customer Loyalty “Happy client, happy life,” that’s the saying. Happier clients leads to more loyal clients, that’s the mindset that successful multi-million Fortune 500 companies cultivate. They devote a massive amount of their budgets to this simple idea, from the administrative levels to their staff of deck. That said, you want to be able to implement the same kind of loyalty component to your own local market. You know the options. Possibilities are out there. But which solution is going to make your brand have a stronger following of clients that don’t stray, spend lots, [...]