Trends in Social Media Content - Part 1 Staying up to date with the newest trends is NOT your forte. You are busy running your business and it's hard enough to keep up with what’s new, let alone implement them in your own messaging strategy. Thinking up new and engaging social media content ideas can be difficult. Browse these ideas and implement as you see fit! 1. “Tag a friend” “Share with a friend” A social post that users want to share with their friends gains you immediate authority. Encourage followers to share the post with a friend to take [...]
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How to Get Onto Social Media - Quick Strategy Guide We all know social media is here to stay and needs to be a big part of your strategy to get new customers and build relations with existing ones. If you aren’t already working with social platforms, and are wondering how to improve social for your business, the best time to start is now. Here are some tips if you find yourself in the situation of wanting to increase your presence online. 1. Decide what networks to use. There are hundreds of social networks out there, and you probably already [...]
Branding on Facebook - Social Media Quick TipsWhen it comes to a Facebook branding strategy, there are a million routes, plans, and strategies that you can take. All will help you engage clients online with the purpose to deliver more revenue and increase client lifetime value.Sometimes, marketing for small businesses can be hard with a small budget, and when you are busy running everything yourself. These best practices will help you manage your time better, and make sure they are more impactful.If you’re currently not active on social media, or just looking for new ways to engage or new things to [...]
One of the first things we are generally asked when we meet with clients who want to take their business to the next earning level is, "How can I increase my company's profitability?" We have worked with several businesses in Fresno, recognized as the premier Fresno SEO Expert, and earlier last month we met with a long-time client regarding advanced SEO strategies. He has been implementing every strategy and tactic we have scheduled for him, and things have been progressing right on track. Now he wants to make some small changes in order to realize sizeable profits. We shared with him [...]
The benefits of Social Media Marketing are clear to most entrepreneurs and with the help of our team of Portland SEO Experts, they are making steps towards leveraging social media to increase traffic to their sites and increase brand recognition. However...there are still some that see them as a short-lived trend with no practical advantage and a very steep learning curve. If you are among them, and the mainstream benefits such as increased sales, building a relationship with your audience, and targeting it more effectively than other means, you'll change your mind after reading this post. We have collected 5 social [...]
This is the first of six sections and many posts revolving around Lead Generation. Regardless of whether you run a B2B organization or your business is focused on B2C related products and services, you will want to tune into the next several weeks of posts. As I was outlining this initial segment, I thought of a recent client, a Fresno SEO Company that we assisted in refining their Avatar process (more on that in a bit.) I thought of the massive importance of taking just a little bit of time to refine exactly who your target market is, and who that [...]
Every day more and more managers and decision makers are discovering the strategic importance of CLV in forecasting, planning, and decision making. Although Customer Lifetime Value has been around for a while, some small companies still do not clearly understand how vital it is for their business. As we have outlined within other content within our site, having a Lifecycle Analytics or CLV strategy for your overall SEO plan is a game changer. While working with our Fresno SEO clients, we have implemented a very strategic scoring process for each of our clients to clearly identify who their best “type” [...]
Listen, unless you've been hiding underneath a rock, you've heard all the marketing voices trumpet on and on about how costs to acquire a new client have increased exponentially over the past 5 or so years. In fact, we're one of those loud mouths espousing this concern. However, nearly unanimously, every one of those voices outlines the idea that with a sound and clearly executed strategy, that at no other time in the 21st century could a business reduce their overall customer acquisition cost than today. It's true. The problem is that literally nowhere can a business find this information. So, [...]
How You Can Increase CLV Do you know how much a customer is worth to your business and how to increase that value? We were talking with a client in Albuquerque, New Mexico regarding their overall Albuquerque SEO strategy, and the impact that it has on CLV. More specifically, when you know which type of clients bring your business the best overall long-term value, it makes it much easier to target that type of client in the future, with both your digital marketing as well as offline strategies. Knowing exactly how much every new customer is worth can be very [...]
How To Improve Lead Generation and Scale Your Local Business Leads are the lifeblood of many businesses. It's one of the ways to grow a business. Here are three of the strategies that we help our customers capitalize on (read more on these here): More Transactions More Value PER Transaction More Leads and Clients So you want to grow your business. You will need leads, interested prospects. You need to nurture those leads and convert them to clients. Then you need to treat them well, learn from them, and grow alongside them for a long time. If you are a growing [...]