Coding, in communications and information processing terminology, is a system of rules that convert information (words, sound, images, or videos) into another form or presentation through a channel or medium.
It is the brain, the nerve cells, and the backbone of every page, link, website, and everything else that is uploaded and downloaded in the web. This is a valuable set of texts, symbols and commands that makes online marketing, website building, and web surfing possible. As a top Greenville SEO, we know the value of an effective yet thinly-sized command in online marketing.
But coding can be as simple as a plain sentence structure or as complicated as a DNA pattern, sometimes a set of codes can either make a website stand out and gain exposure, or fail to attract viewers due to inappropriate or overly written codes.
Why Codes Drag A Site Down
Search Engine Marketing 101
Before an action can be taken to reduce code bloat or eliminate it altogether, there needs to be an understanding of what causes the heavy bulk that slows down the site. There are two common culprits of code bloat – programmer derived and computer native compiler.
A few examples of programmer derived code bloat are:
Overuse of object oriented (OOP) constructs
Incorrect usage of design patterns
Excessive loop unrolling
Excessive use of multiple conditional If statements
And below are a few examples of native compiler bloat:
So if you find your website running slow- probably because of bulky coding, it is important to optimize its performance as much as possible.
In doing so, you do not just enhance the chances of a site’s page speed and loading time, you are giving yourself more room to add more content on the site to give it more value, thus increasing its viewership. This link will give you more details on what keeps your site slow.
Trim Down Then Optimize For SEO Gains
Do you really need to add that much white space for a better readability? How about those extra commands that isn’t necessarily needed at all times? Those extra set of words that add weight and causes a lag in the site, do you really need them?
The first step to trimming down the complicated coding on your website is to determine which functionality and features are more crucial to the success of the site and which ones attracts and are usable to your visitors. Experts in SEO Round Rock are keen in keeping a well maintained and easy to navigate webpages.
Like WordPress for example, notice the number of plugins you see on a page. On your own WordPress site, how many plugins have you added? In a series of blogs called Keeping WordPress Healthy written by Rian Orie, his simple explanation of the concept goes like this:
Let’s say you want to add a banner slider to your site. It’s easy enough to do, right? Just find a plugin and voila! Instant gratification; however, did you notice that banner slider just added a stylesheet, web font, and two scripts to your site?
Also, did you notice that your other plugin – you know, the one that adds the social buttons to your posts – added a stylesheet and script, as well? Installing a plugin is fast and easy, but you’re likely slowing down your site every time you add one.
No matter how small of a feature or enhancement is added, it may cause a lag. Consider and prioritize what you really need.