Marketing News & Resources
Keep up to date on some of the latest developments online and offline in the marketing world.
The Power of Social Media Lead Generation for Local Businesses: Insights from an Expert
Small business owners are always looking for ways to generate local leads to expand their businesses. In this interview with Neovora, JR East, our subject matter expert, discusses the .....
4 Things You Probably Don’t Know About CLV!
Every day more and more managers and decision makers are discovering the strategic importance of CLV in forecasting, planning, and decision making. Although Customer Lifetime Value has been around .....
7 Essential Steps in Acquiring Quality Customers
Customer acquisition is critical for all types of businesses, regardless of age or size. It enables your company to: Generate revenue to cover expenses, pay employees, and reinvest in .....
How to Measure Brand Awareness in Social Media
Every company’s most valuable asset is their brand. On the surface, it constitutes the company name and logo, along with the products and services that come with them. Expanded .....
Driving ROI Through Client Retention
Client RetentionClient retention refers to a company's strategy and efforts for keeping its customers for a long time. Customer retention initiatives frequently focus on rewarding loyalty, retaining engagement, and winning .....
4 Simple Email Marketing Tips and Strategies for Small Businesses
Importance of email marketing Email marketing is considered the most effective digital marketing strategy of sending to customers and prospects. It also allows you to connect with your target .....
Leveraging Email Automation to Effortlessly Increase Your ROI
With the growing popularity of social media for online communication, you’ve probably heard a lot of people say that email, and by extension, email marketing is on its way .....
Don’t Chase Anything – Management by Exception Reports
You’re a small business owner and you are a manager. You manage teams, inventory, cash-on-hand, operations, finances, and marketing- among others. Your management style may be completely hands-off or .....
How Do I Optimize My ‘Google My Business’ Listing For COVID-19?
We at Neovora understand the difficulty facing every small business in America. Covid-19 (coronavirus) is the biggest shock to our livelihood and health in most of our lives so .....
How Effortless Email Newsletters Build Customer Loyalty
“Happy client, happy life,” that’s the saying. Happier clients leads to more loyal clients, that’s the mindset that successful multi-million Fortune 500 companies cultivate. They devote a massive amount .....
9 On Page SEO Tips For Best Business Growth
Strategizing Your Way To Success Digital marketing and internet marketing are built upon many strategies that can be categorized as on-page SEO tactics. These strategies are those that impact .....
How to Respond to Google Reviews To Drive Growth
Responding to your Google reviews is a crucial component of ranking higher in the search engines, getting more prospects, and building trust. See how you can best respond to positive and negative reviews here on this post.
Top 6 Optimization Use Of Photos For Your GMB Page
Setting up a Google My Business (GMB) profile is now a common marketing strategy for small to medium businesses wanting to grow their business. Online marketing SEOs also use .....
Best Ways To Optimize A Google My Business Listing
Google is the dominant search engine for local searches. It is now controlling and shifting towards more precise results and actions. As a result of their unparalleled service, whenever .....
Small Business Marketing in 2020: Stronger After The Shutdown
The pandemic will set millions of businesses back... if they survive. Lets see exactly how you can strategize your business for a successful reopening.
Read more...
Why Is Social Media Marketing So Important?
When you're tight on budget but in dire need of new ways to reel in new customers, selecting the type of marketing strategy you want to invest in should .....
Google My Business Optimization 2020: Show Up First on Google Maps
Equip yourself with the right marketing strategy that will help you maximize the impact of good Google photos and informative videos that influences the audience to engage in your posts, and eventually, in your brand.
Read more...
The Algorithm: 6 Steps To Optimize Your Google My Business Listing
Get more prospects and leads from Google Maps than your competitors! Use this 6 step checklist to go from invisible to owning a dominant position on the most valuable place on Google search results will ensure you work smarter than your local competition and beat them to the punch.
Read more...
Trends in Social Media Content – Part 3
This is the 3rd post in a series that offers new ideas for local businesses. Engaging audiences with fun social media posts is difficult, so we’ve collected the best ideas and are presenting them here. Check out the Part 1 and Part 2 of this post for more fun ideas.
Read more...
Trends in Social Media Content – Part 2
In Part 2 of our Social Media Trends series, we'll continue to cover some creative ways to entice your audience to engage with your social media content.
Read more...
Trends in Social Media Content – Part 1
Staying up to date with the newest trends may NOT be your forte. You are busy running your business and it's hard enough to keep up with the latest marketing tactics, let alone implement them in your own messaging strategy. We have a 3-Part series of ideas to help get you started!
Read more...
Market Research is Step 1 In Your Market Domination Strategy
This is the first of six sections and many posts revolving around Lead Generation. Regardless of whether you run a B2B organization or your business is focused on B2C related .....
The Most Important Question And Why You Need An NPS Survey Tool
Long hailed as the most important question, the "Net Promoter Score®" is a simple calculation to see how well a business is doing. NPS is a satisfaction survey, a .....
Client Lifetime Value
Client Lifetime Value | Portland SEO Company The past 10 years or so have seen a dramatic increase in competitive products, services, and sales channels. In addition to that, advertising .....
The Power of Social Media Lead Generation for Local Businesses: Insights from an Expert
Small business owners are always looking for ways to generate local leads to expand their businesses. In this interview with Neovora, JR East, our subject matter expert, discusses the .....
4 Things You Probably Don’t Know About CLV!
Every day more and more managers and decision makers are discovering the strategic importance of CLV in forecasting, planning, and decision making. Although Customer Lifetime Value has been around .....
7 Essential Steps in Acquiring Quality Customers
Customer acquisition is critical for all types of businesses, regardless of age or size. It enables your company to: Generate revenue to cover expenses, pay employees, and reinvest in .....
How to Measure Brand Awareness in Social Media
Every company’s most valuable asset is their brand. On the surface, it constitutes the company name and logo, along with the products and services that come with them. Expanded .....
Driving ROI Through Client Retention
Client RetentionClient retention refers to a company's strategy and efforts for keeping its customers for a long time. Customer retention initiatives frequently focus on rewarding loyalty, retaining engagement, and winning .....
4 Simple Email Marketing Tips and Strategies for Small Businesses
Importance of email marketing Email marketing is considered the most effective digital marketing strategy of sending to customers and prospects. It also allows you to connect with your target .....
Leveraging Email Automation to Effortlessly Increase Your ROI
With the growing popularity of social media for online communication, you’ve probably heard a lot of people say that email, and by extension, email marketing is on its way .....
Don’t Chase Anything – Management by Exception Reports
You’re a small business owner and you are a manager. You manage teams, inventory, cash-on-hand, operations, finances, and marketing- among others. Your management style may be completely hands-off or .....
How Do I Optimize My ‘Google My Business’ Listing For COVID-19?
We at Neovora understand the difficulty facing every small business in America. Covid-19 (coronavirus) is the biggest shock to our livelihood and health in most of our lives so .....
How Effortless Email Newsletters Build Customer Loyalty
“Happy client, happy life,” that’s the saying. Happier clients leads to more loyal clients, that’s the mindset that successful multi-million Fortune 500 companies cultivate. They devote a massive amount .....
9 On Page SEO Tips For Best Business Growth
Strategizing Your Way To Success Digital marketing and internet marketing are built upon many strategies that can be categorized as on-page SEO tactics. These strategies are those that impact .....
How to Respond to Google Reviews To Drive Growth
Responding to your Google reviews is a crucial component of ranking higher in the search engines, getting more prospects, and building trust. See how you can best respond to positive and negative reviews here on this post.
Top 6 Optimization Use Of Photos For Your GMB Page
Setting up a Google My Business (GMB) profile is now a common marketing strategy for small to medium businesses wanting to grow their business. Online marketing SEOs also use .....
Best Ways To Optimize A Google My Business Listing
Google is the dominant search engine for local searches. It is now controlling and shifting towards more precise results and actions. As a result of their unparalleled service, whenever .....
Small Business Marketing in 2020: Stronger After The Shutdown
The pandemic will set millions of businesses back... if they survive. Lets see exactly how you can strategize your business for a successful reopening.
Read more...
Why Is Social Media Marketing So Important?
When you're tight on budget but in dire need of new ways to reel in new customers, selecting the type of marketing strategy you want to invest in should .....
Google My Business Optimization 2020: Show Up First on Google Maps
Equip yourself with the right marketing strategy that will help you maximize the impact of good Google photos and informative videos that influences the audience to engage in your posts, and eventually, in your brand.
Read more...
The Algorithm: 6 Steps To Optimize Your Google My Business Listing
Get more prospects and leads from Google Maps than your competitors! Use this 6 step checklist to go from invisible to owning a dominant position on the most valuable place on Google search results will ensure you work smarter than your local competition and beat them to the punch.
Read more...
Trends in Social Media Content – Part 3
This is the 3rd post in a series that offers new ideas for local businesses. Engaging audiences with fun social media posts is difficult, so we’ve collected the best ideas and are presenting them here. Check out the Part 1 and Part 2 of this post for more fun ideas.
Read more...
Trends in Social Media Content – Part 2
In Part 2 of our Social Media Trends series, we'll continue to cover some creative ways to entice your audience to engage with your social media content.
Read more...
Trends in Social Media Content – Part 1
Staying up to date with the newest trends may NOT be your forte. You are busy running your business and it's hard enough to keep up with the latest marketing tactics, let alone implement them in your own messaging strategy. We have a 3-Part series of ideas to help get you started!
Read more...
Market Research is Step 1 In Your Market Domination Strategy
This is the first of six sections and many posts revolving around Lead Generation. Regardless of whether you run a B2B organization or your business is focused on B2C related .....
The Most Important Question And Why You Need An NPS Survey Tool
Long hailed as the most important question, the "Net Promoter Score®" is a simple calculation to see how well a business is doing. NPS is a satisfaction survey, a .....
Client Lifetime Value
Client Lifetime Value | Portland SEO Company The past 10 years or so have seen a dramatic increase in competitive products, services, and sales channels. In addition to that, advertising .....