Visitors, when searching for a page or content, doesn’t type the website name or address, they simply key in the words that best describe the topic they want to look into. A short set of words or a complex sentence typed in the search box hold the power in pulling up the exactly matched, keyword-rich tags.
Online marketing and lead generation Bridgeport SEO has seen the gravity of effective title tags on articles, content, and blogs; and how much visibility one page could get just by putting in a few sets of relevant words.
These words, title tags as they are technically termed, are the main texts that best describe a webpage content. It had long been considered an important on-page SEO element which mostly appear in three key places – browsers, external websites, and search engine results page.
Setting Tags Apart And Where To Look For Them
We can simply name these tags according to their use and where they are placed in a page, yet they still provide overall influence in the ranking of a page in the search engine results pages (SERPs).
- Title Tags – This will provide an overview of what the user can expect to find in the page before actually clicking it. Though Google’s shift toward semantic search no longer promises better ranking for keyword optimized titles, it still offers better chance of page visits.
- Header Tags – This refers to the HTML markup used to determine the headings and subheadings within the page content from other text types. The use of H1 headers has seen an increase of 4% by 2015, based on the study about the Search Ranking Factors done by Searchmetrics. This goes to show that Headers are still an asset in webpage building.
- Contextual Tags (Blog Post) – Blogging platforms like WordPress provide developers the ability to add contextual tags to posts. These blogging platforms designate these words to classify and better organize information to provide visitors a list of posts grouped together by specific set of topics.
However, it doesn’t necessarily improve the site’s searchability and ranking, yet the tags are still being ranked, which equals to better traffic rate for the site. SEO in Greenville keeps a balance in proper tagging and contextual headers.
Optimizing Titles For Better Search Ranking
As we have pointed out in this article, headers still play a crucial and viable role in search ranking and improving traffic. Experts have piled up several critical recommendations for search engine and online presence goals.
Length and Word Count
For Google, the ideal length is between 50-60 characters. Although a longer title isn’t prohibited, in the search results longer titles are usually cut short and replaced with an ellipsis “…”, an indication that the title had been cut off, but with no significant effect on a page’s ranking.
Longer and keyword-rich titles often work better for social media sharing and is beneficial in ranking purposes in search engines. The bottom line is better written titles that gets more clicks should be the main focus rather than obsessing over its length.
Significant Placement Of Keywords
Aside from adding relevant keywords in the title, whenever necessary and possible, placing the same important words near the header, usually at the first paragraph, adds higher potential of better placement in SERPs. This will also give visitors a better overview of the page content, thus encouraging them to click the link leading to the page.
Similarly close to Bridgeport SEO social media marketing, adding the brand name within the header has proven to have vastly attracted more visits compared to brandless titles. However, this is only seen effective if the brand being marketed is popular and well-known.
It is recommended that more popular brand names should come before the keywords, usually at the beginning of the title. Less popular brands may be placed after the relevant keywords.