Located in Memphis, TN, this plumbing client had been a part of the community for over 17 years… but still struggled having a consistent number of inbound leads. They had been using an agency for nearly 3 years and were not overly pleased with the results, but they were getting results.
Our challenge was to find some “low hanging fruit” to get some quick wins for the client as well as build out a solid online advertising strategy to give them the consistency and ROI they had been hoping for.
Plumbing and water heater leads between $100 – $175 per lead.
Since the area was saturated with highly-competitive plumbers, we focused on high-converting Call-Only plumbing campaigns to get them the quick wins they were looking for.
Also, rather than focusing on all the different services and categories in the plumbing industry, we targeted specific high-quality keywords around “Water Heater” so that we could earn the highest share of impressions for those searches.
Then, we drove clicks to very targeted landing pages that were focused only on Water Heater services related to the ad they clicked. We used the same keywords, as well as ensured images and title tags were also highly targeted in order to drive down click charges with resulting high Quality Scores.