Lead Generation Archives

How To Improve Lead Generation and Scale Your Local Business

Leads are the lifeblood of many businesses. It’s one of the ways to grow a business. Here are three of the strategies that we help our customers capitalize on (read more on these here):

More Transactions
More Value PER Transaction
More Leads and Clients

So you want to grow your business. You will need leads, interested prospects. You need to nurture those leads and convert them to clients. Then you need to treat them well, learn from them, and grow alongside them for a long time.

If you are a growing local-business, we have a formula for you to follow. There are three stages…

Immediately Generate Leads Online

Find a way to get people to call your business. You will need to find a marketing company that can use Google to send you exclusive calls. The agreement will be at a pay-per-call rate, and you’ll get interested prospects. Leads that you obtain from this system have a higher rate of conversion than others.

Implementing a pay-per-call campaign is an IMMEDIATE solution to generating online leads. Most strategies to grow a business via prospects take time to gain steam.

Once you get the calls coming in, you will see a clear pattern in ROI. Each call will cost between $20 and $40 (depending on your location/industry), and you’ll be able to see how much business you generate. Spending more resources on calls gets you more business.

This works BEST if you have have systems in place to actually convert clients. If you do not answer phones frequently, or have bad receptionists, bad salesmen with weak installation estimate pitches, then it will be all for nothing.

This is the first step because it allows the other, longer term strategies to take effect – which leads us into our next strategy.

Short Development Time to Dominate Local Lead Generation

how to improve lead generation While your business is growing through immediate calls, and you’re paying per call, you need to secure a few key things. These take a few months to implement, so they need to get rolling promptly:

Your website is ironed out, optimized for SEO, with all content developed
Your google my business profile is completely optimized with everything that Google’s algorithm is looking for to display to prospects
You maximize all types of Google Assets to support your GMB profile and to rank in the maps listings

Now, when people search ‘Sacramento air conditioning’ or any of the top keywords for your local business, your brand is there! This is a huge place to be. This strategy is long lasting and very effective to bring in qualified leads.

Maps can be implemented in a few months, and slowly you’ll see more calls coming from the impressions you get on the Maps Pack.

Long Term Strategies to Improve Lead Generation

Getting your business on the map won’t be enough. You also need to get your business on the organic rankings.

While a maps listing can help boost your organic ranking, it’s simply one of the first steps. If you don’t devote time on more long term SEO strategies, and this is even more crucial for highly competitive industries, you will fall off the rankings very quickly.

how to generate leads online This is a longer term approach because it takes time to build your site and get it enough authority and credibility to actually rank on page one against the older and more established companies.

This is a great place to be because the leads you get from your site doesn’t cost anything on a per-call basis. If done right, you will find yourself owning an established brand and leads will start to roll in on their own!

Combine the ongoing calls you receive, the maps listings, and the organic ranking and you are well on your way to buying out competitors, branching out to other locations, or stepping away and watching what you build grow- without much involvement!

It’s ALL About the Leads! Improve Your Lead Gen and Grow

Interested in how to get this started?

Visit our Call Adrenaline page to know how to improve lead generation with immediate calls. This will give you the ROI to invest into the longer term strategies that will be exactly what you need to how to generate leads online.

Speak with a rep for a no-obligation consultation. We may already be working with a contractor in your area, and these leads are exclusive, so don’t think TOO long.

Exclusive Leads Vs Shared | Pay Per Call Local Lead Generation

Looking for information on shared leads instead of exclusive leads?

Let’s say that you’re a home improvement contractor for one of these industries:

Air conditioning and heating
Plumbing
Roofing
Tree service
Etc

There are many online directory companies out there looking to sell their own home improvement lead generation service, and you know them well from their oftentimes aggressive marketing, that will sell leads to your industry catered specific to your location. Some of these online directories include:

Home Advisor
Thumbtack
Angies List
Yelp

They all sell you shared leads. We don’t believe in shared leads. They’re complex, inconvenient, and ultimately push prices down. We only supply exclusive leads.

What is the Difference between Local Lead Generation Types?

Shared Leads in Your Local Area (and why they’re trash)

From Revimedia:

Shared Lead Model

Depending on the vertical or industry, these buyers are most of the time a mix between national and local buyers. Shared leads can increase competition between buyers since lead contact data is sold to multiple buyers, but they are usually also sold at a cheaper price than exclusive leads. This allows buyers to buy more volume. If buyers have a strong brand and an optimized sales process, this lead model may work much better for them, since brand awareness is high and they have structures in place to manage lead follow-up and nurturing. These are important aspects when it comes to converting shared leads into sales.

A shared lead works like this:

Client opts into a lead generation site.
Lead generation site supplies all contractors with the leads.
Local contractors call lead and offer their service.
One contractor ends up with the business (maybe).

Breakdown of shared leads:

Leads are cheaper (and often less prepared to buy).
Leads are more voluminous.
Leads are SHARED with your local competition (and you will have to battle it out for the privilege to serve that customer).
Leads can often be lost by not getting to the prospect first.
Customers get to watch companies drop their prices to battle for their business.

Shared leads are great for businesses that have low prices, large marketing budgets, and cunning sales teams who can convert leads at a higher percentage than the local competition.

We don’t like this model. We want to send clients DIRECTLY to your phone with our pay per call lead generation strategies.

Exclusive Local Contractor Leads

From Revimedia:

Exclusive Lead Model

…Lead data is only sold to a single buyer. In theory, there is no competition (although nothing is stopping consumers to submit multiple quotes through different lead gen channels). The most common example of an exclusive lead is a live transfer, e.g. through Click-to-Call. Although there is less competition when it comes to exclusive leads, buyers are also less likely to be selective about leads they buy.

Breakdown of exclusive leads:

Leads are more expensive (yet ROI is way higher than shared).
Leads are less voluminous (yet convert at a higher rate).
Leads are directly funneled to your phones (and they reach out to you).
Lead quality is higher, and less jaded (not having been called by 5 local contractors).
Leads don’t necessarily care if you have newer brand reputation.

Exclusive leads are the real deal. And we set them up for you on a per call basis. What we offer with Call Adrenaline:

Instant Results – Leads start calling in 1-2 days
Hyper-Targeted – Leads want the exact products and services you offer
Exclusive To You – Leads go straight to you and only you
Flexible Package Leads – Choose the amount of leads you want
Zip-Code Radius – Leads come from only the service area you choose

Click to learn How it works and see how you can scale your business.