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Turn Happy Clients Into Gold By Asking For Reviews

Turn Happy Clients Into Gold By Asking For Reviews

We all know that reviews are crucial for restaurants and hotels, as well as other establishments within the service industry… but what about other local businesses?

The statistics are out and it’s clear that prospects are basing their buying decisions on social reviews…

  • Star rating is the number one factor used by consumers to judge a business
  • 49% of consumers need at least a four-star rating before they choose to try a business
  • Review trust is at 88% compared to 83% in 2014

How do you maximize this information? How can you grow your business with a simple strategy you already know to be true?

Asking for reviews can be a simple and effective strategy to growing your business.

How Local Businesses Benefit from Online Customer Reviews

how to get more google reviewsHaving a ton of high quality reviews on the internet is not just fluff on social media. They actually matter and provide a big impact on your bottom line.

  • Social Proof: 88% of consumers have read reviews to determine the quality of a local business.
  • Looking For Special Services: Prospects may be looking for a specific service or product and online customer reviews may indicate if they will get exactly what they want.
  • Safe Investment: No one wants to throw away money- businesses with lots of reviews are proven, have been verified by the local community, and assure good investment.
  • SEO: Google search factors in local business reviews when determining the ranking of their results (we are testing this to find the overall weight of reviews… its definitely important).

Why Customers Leave Local Business Reviews

  • They Want Something In Return – What can you offer them to incentivize them to leave a testimonial online?
  • They Want Recognition – People want their voices heard, they want to be noticed. How can you leverage this?
  • They Want to Help – Altruism really exists. I personally know a great mechanic, but his shop is always empty. Automatic 5-star review.

Asking For Reviews… Is That OK?

It’s definitely okay to ask for reviews on Google and Tripadvisor but with Yelp, its a big no-no. If you want to grow your social proof, you’ll need to get the ball rolling. Here are the proven methods to get clients to leave a review for your business on Google or Facebook.

asking for reviewsAsk Via Email

Ideally, you’re communicating with your clients through an email newsletter. Providing ongoing value via newsletter is the best way to keep clients for longer, to build their loyalty, and to get them spending more, more often.

Send an email in your newsletter sequence that asks “On a scale of 1-10, how likely are you to refer us to a friend/family?” Then make sure you group the 9s and 10s, and lead them to your Facebook or Google Review page!

This makes sure that you only get 4 and 5 star reviews! This is also a done-for-you service that we offer called Touchpoint 80/20. Check it out!

Weed Out The Bad

Customers are more likely to leave bad reviews. You’ll find many businesses online with nothing but negative comments flooding their page. These negative experiences can end up dominating the social sites. Meanwhile, majority the of silent yet content customers is the group you absolutely need for your business to stand out. Touchpoint 80/20 can help you acquire these reviews that are crucial for your business.

Communicate In Person

Train employees to communicate with clients at the point of purchase. Let them know that you value their opinion and the benefits they bring, that their experience can help your brand grow!

The Kind and Personal, Bonus Approach

Here is a perfect example of the personal ‘bonus’ approach. At a resort, the waiter approached tables that he worked with and said:

I am Ramon. It has been my pleasure to serve you tonight. As you may know, Le Kliff is very popular at certain times of the year, but in the summer we are closed in July, August, and September. I do not work at Le Kliff those months, so I am not paid in the summer.

We rely very much on reviews from TripAdvisor to generate our customers, since we are far from the city center. Our manager knows this (note: his name is Everado Vazquez. I talked to him afterwards, and he is an extraordinarily good restaurant manager), and he encourages us to ask our happy tables for reviews.

The way it works is for every review that shows up on TripAdvisor mentioning my name – Ramon – I am paid for one summer day.

You’re On Your Way To Testimonial Throne

Implement these strategies and get the ball rolling on referrals to Google and Facebook (those are the most important). It will take a bit of leg work but the benefits can ensure your business stands the test of time.

If you want to see our done-for-you service and the larger client retention system it is a part of, visit our page to learn more.

2018-06-25T07:46:01+00:00June 25th, 2018|Review Generation|Comments Off on Turn Happy Clients Into Gold By Asking For Reviews

Google Customer Reviews Are The Holy Grail

Google Customer Reviews Are The Holy Grail

Every entrepreneur and local business owner knows that there are three main steps to growing a business:

  1. Get more clients in the door;
  2. Get those clients to spend more often;
  3. Get the same clients to spend more in every transaction.

One of the simplest methods to get more clients through the door is maximizing the amount of Google customer reviews for your business. There are many review sites, and surely you’re familiar with them: Facebook, Yelp, Angie’s List, and many other specialty sites. The most important of these is Google, we’ll discuss why…

google customer reviewsWhy Google Company Reviews Matter

Google is undoubtedly the most important review site. It’s the site that you need to direct all your attention to when it comes to client referrals and social proof. Whenever a prospect searches their browser for their local solution provider, they will find the top companies suggested by Google…and why wouldn’t they place their own sites at the top of their suggest list?

A quick google search is almost always the first and last stop for prospects who are looking for products and services. Your job, if you desire to get more clients, is to make sure you get Google reviews, so that you can find yourself on your consumers’ radar.

Social Proof

In addition to all the information you provide, including but not limited to you contact details, website, and location on the map, your prospects are going to see your social proof and testimonials from previous clients. They will also see the numerical star average from your previous customers’ overall satisfaction with your products and services.

92% of internet users who search for local products and services are reading reviews

google my business reviewsIn this search listing here, the first business listed has 200+ reviews. In the eyes of the consumer, do you think that the number of reviews commands social proof? Doesn’t it look like this level of social reputation will help acquire new customers, as well as encourage the business’ existing ones?

Rankings and SEO

Notice in the last image that the one with the most reviews is also listed predominantly in position #1 of the maps results. This is not by chance. The quality and quantity of reviews for businesses listed on google are significant ranking factors. Acquiring reviews definitely needs to be part of your SEO strategy.

How To Get Google Reviews and Win?

Hopefully by now the enormous benefits that social proof from reviews can bring your business is quite clear. So how do you get more of these to help grow your business?

Its Simple – Ask For Google My Business Reviews

For anything that you want in life, you need to go out and get it. In this case you need to go out and get your customers to actively participate in this referral system. The simplest method to do so is by asking them.

Your customers understand the benefits that their testimonial will have in spreading the word of your brand. In asking them to hop online and leave a testimonial for you, more often than not they will be happy to do so.

7/10 customers will leave a review if asked

Making sure that you have an automated system to ask them to do so will be a great value to your success. Asking at point-of-sale, in a follow up call, by email, and in person are all great ways to show your customers that you value their opinion and want them to leave their opinion for others to see.

Don’t Ask Everyone!

But here is the catch, you don’t want to ask every single of your customers to leave feedback online for others to see. Why?

Quite frankly, not all of your clients are going to want to rate you five stars. If you ask all of your customers, from the dissatisfied to the ones that are ecstatic about your brand, you will receive varied results.

Filter Your Testimonials With NPS

To best counter this problem, you want to make sure that you’re only asking those clients who are most satisfied with your products and services. The way to find out who would rate you highly is with an NPS survey.

Use A Done-For-You Service – Touchpoint 80/20

If you want to step into the digital age and receive the benefits from this strategy, we have the perfect tool for you. Its called Touchpoint 80/20 and it is a done-for-you system that will catapult your business to the front of all your local prospects.

The increase in Google Reviews (and Facebook, too) are part of a larger client retention system developed by Neovora. Via email newsletter, it selects the clients that rave about you and asks them to leave feedback for your brand online, so that all prospects can see…

2018-06-22T17:18:19+00:00May 15th, 2018|Review Generation|Comments Off on Google Customer Reviews Are The Holy Grail

How To Ask Customers For Reviews (And Get Only 5-Stars)

How To Ask Customers For Reviews (And Get Only 5-Stars)

How many clients have you served and delivered with such high quality of service, going above and beyond the call of duty and later thought that that interaction would make a really good testimonial or review?

Why You Should Want To Ask Customers For Reviews

Here is why reviews are crucial, especially for local business where competition is fierce:

  • 93% of Americans say that a company’s reputation for honesty and fairness is important to them [Gallup]
  • Word of mouth is the primary factor behind 20-50 percent of all purchasing decisions. [McKinsey]
  • Customers are 77 percent more likely to buy a new product when learning about it from family and friends. [Nielsen]

how to ask customers for reviewsWhy Business Owners Don’t Like Asking For Reviews

If every client you wished had left a social review actually did, you would have a ton of reviews! (and a lot of social proof)

You’re online and looking for ways to grow a business. Looking into review generation tactics, You already know the importance of reviews. According to Nielsen, 88% of consumers have read reviews to determine the quality of a local business.

Whether you own a business or you’re in charge of new clients coming in, you know reviews are where it’s at. They display your strengths and they spread the word to other clients. That’s how you beat the local competitors.

So what’s the secret to actually getting reviews? There’s no secret. You just have to ask.

According to the facts, 7/10 customers will leave a review if asked to do so.

How Do You Expect To Get More Reviews?

What if you don’t like the idea of asking? Buying fake reviews won’t help and there’s only so many family members to ask to leave reviews.

There’s really no shortcut to this. You need to asking you clients to leave reviews…but only the ones that like you A LOT. To make things easier, what you need is an automated method to:

  1. Minimize the time you actually spend sending out requests.
  2. Effectively get the most amount of opt-ins to leave a review.
  3. Sequence the promoter-grade clients from the displeased, so that you only get 5-star reviews.

Clients Are Open To You Asking For Reviews

how do you get reviewsPeople understand that reviews can make or break a business. Again, 70% of customers will leave a review if asked to do so. So why are you not asking for online social reviews?

Happy clients who would highly recommend you will be happy to help out. They know the importance of bringing in new clients and the effects that a simple review can offer.

Moreover, with your growing success, they can feel as though they were an integral part of the process.

How To Ask For Reviews From Only Your Top Clients

Simply asking all clients won’t work. You pretty much only want 5-star reviews. So how do you weed out the promoters from the detractors?

  1. Get client emails– You likely already have a method to collect emails. Invoices, point of sales, opt-in forms, online forms, check-ins. There’s a million ways. It’s typical these days and customers usually give out their personal emails with no friction.
  2. Send a survey after they make a purchase– Ask them the most important question, the net promoter score question. This will give a numerical value for how likely they will recommend your brand to someone else. Hint: those scoring 9 and 10 would basically leave a 5-star review for you.
  3. Send Promoters To Social Reviews– Filter those who scored 9 and 10, and send them to your favorite review site!
  4. Greet new clients.

Touchpoint 80/20

To make it all easy for you, Neovora has made a powerful client retention system that will get more reviews and grow your business!

2018-05-11T13:49:37+00:00March 13th, 2018|Review Generation|Comments Off on How To Ask Customers For Reviews (And Get Only 5-Stars)