Why it’s important:

  • The highest converting prospects will come directly from your happy clients. Developing this channel is a signal that your business is doing things right, and you are fostering a better community.

  • Engage in all previous layers of marketing

  • Remain top-of-mind with clients, with nurturing and social media

  • Create dialogue that encourages sharing your brand name with friends and family

  • Watch as referral clients come in, ask who has sent them

  • Thank clients who send people your way