Infographics have become a highly effective tool for many brands to promote their business, product line, services, and other general information they want to throw out there for the public to read and take interest in. They are a great means to disseminate information simply because the important points are given emphasis through a compact and concise compilation of information.
For several years now, Infographics have been popular on Pinterest and they continue to drive massive shares and traffic back to websites and blogs.
If this is a social media marketing channel you want for your business, learn how to create effective Infographics that actually bring in results. Is there a specific formula to creating a visually stunning and equally effective informative visual graphics? What should be included in the post?
5 Effective Components That Actually Works
Sophia Bernazzani wrote: “According to BuzzSumo, articles with an image once every 75-100 words got double the number of social shares as articles with fewer images. More specifically, infographics are shared three times more than other types of content.”
Additionally, she said, “images are the second most popular type of content among viewers of all ages. Furthermore, research shows that website visitors pay attention to information-carrying images more than images that are simply page decoration.”
Now, here are the components for creating an effective infographic:
1. Choose a Popular Topic
The topic of your infographic matters. It really does! Travel and food images do extremely well on Pinterest, given the huge number of users interested in these industries. In Google, there are about 13 million searches on Pinterest for food and about 12 million for travel. And the number of searches in these industries grows each day. However, just because you picked a popular topic doesn’t mean your content will become popular instantly. It has to offer more than just a popular topic. It must have something (or several things) that someone would read and share.
2. Either Be Fun, Challenging, or Informative
An infographic has a clear angle: it’s either to make the audience laugh, answer their questions, help them achieve something, or perhaps, improve their habits. The most common reactions triggered by popular and frequently shared infographics are:
- Funny or Cute – the content made the reader laugh or giggle.
- Challenging – the data presented gave an “I need to do something” feel.
- Useful – it’s informative and useful.
- Motivational – it can motivate the reader to achieve something.
- Interesting – it offers new information and learning.
- Surprising – the content gives a pleasant surprise factor, or something totally unexpected.
3. Simple Informational Infographics Always Work
Aside from selecting a popular topic that will pull people in, your graphic should also make information easy to digest. Users don’t want to get lost into a complex presentation of graphs and charts. Here are a few ways to present simple but informative texts:
- Make a list. A List infographic uses bullet points or number to organize information. They are an easy read and quick to understand.
- Timeline. This is best when outlining events, showing a process, or telling a story.
- Step by step. Closely similar to a List but it’s more on outlining a process which is perfect for DIYs, workout steps, cookbooks, and how-to’s.
- Simple statistics. Although it may contain graphs or charts, it mainly focuses on the key numbers of the statistics with big visuals like icons or logos.
4. Appropriate Fonts Matter
One of the biggest mistakes in creating infographics is using the wrong font. This is especially true for mobile users. If the text font is too difficult to read, people will skip and scroll over the next post. These days, the serif fonts are widely used. Although, this choice is subjective and may not work for all types of information. Choose one that fits the theme of your infographic. Visit https://neovora.com for more marketing tips.
5. Stick To The Brighter Colors
Using the right color is a powerful design element because it helps you convey emotion, add contrast to the design, and create themes. But using the wrong ones can dilute the visuals of the idea you want to convey. For starters, yellow or red shades are a good way to go, but make sure that they’re applicable and sensible to the topic. Greens and oranges are healthy colors, and blues are great for building trust.
Leverage As Many Different Media As You Can To Capture Market Share
Presenting your brand as an authority is critical when building a loyal following. We do this by teaching through various means and channels, especially using vibrant, educational infographics. They aren’t so difficult to make if you follow some guidelines, and if you do them right, your market reach can expand further than you thought possible!