We have retina displays on our phones, 20”computer monitors at our desks, and thousands of pixels per square inch on our televisions. Internet users are becoming more and more used to seeing images and video on-page. Not only are they accustomed to highly visual and attractive pages that have imaging that guides their experience, but they are demanding it.
Because of this video and images have become incredibly important components, and are definitely critical for your on-page strategy.
How are they demanding it? As an SEO Expert, we know they desire these types of media for two reasons, and both are causal. This is a demand not only in Round Rock Texas, but for businesses everywhere!
1. Conversion rates are much higher on pages with images and videos that are relevant to your content.
2. Because Google ranking factors are dependent on the user experience, and other components like bounce rates… pages with video and images get a ranking boost.
A recent report from Searchmetrics does a really good job of explaining the year over year impact of ranking factors. Their report, which is available via PDF explains the following:
The number of images found in the analyzed landing pages which rank in the top 30 search results has increased in comparison to the previous year. The ranking websites use around a quarter more images – this is probably partially responsible for the increase in file sizes compared to 2014.
They explain that from 2014 to 2015, the number of images per ranking page went up. More images are being used on pages and this is why:
Images placed in content increase time on site and enhance the user experience. Some keyword searches even lead to picture galleries ranking highest, for example “hairstyle trends 2015” – because the user is expecting them. Users can also be reached via separate Google image search. PDF Available here…
Google is incredibly cognizant of what internet users want, and they deliver results. The Google image ranking factor is a major component of on-page requirements. Another important thing is to make sure that all alt-tags and descriptions for images are optimized for keywords that you are looking to rank for.
On our own internal pages and especially on clients’ pages, we develop the content around powerful images. This means that the pictures help guide the article and content. Now with smartphones and 20″ retina displays, this is what consumers want. So give it to them! You will not regret it.