Listen, unless you've been hiding underneath a rock, you've heard all the marketing voices trumpet on and on about how costs to acquire a new client have increased exponentially over the past 5 or so years. In fact, we're one of those loud mouths espousing this concern.
However, nearly unanimously, every one of those voices outlines the idea that with a sound and clearly executed strategy, that at no other time in the 21st century could a business reduce their overall customer acquisition cost than today. It's true.
The problem is that literally nowhere can a business find this information.
So, over the next 6 weeks here within the Neovora blog, I'm going to be publishing a detailed customer acquisition strategy, the do's, the do not's… and pretty much everything in between.
Let me start out by saying that if your business isn't harnessing the power of the internet, and leveraging your initial lead generation with email marketing, you're simply just missing the boat. And no, I'm not saying that the company that sends an email a time or two per year is embracing email marketing.
I will outline exactly how Neovora does things, and how we have learned to do things step-by-step over the past 15+ years.
Interestingly enough, we were recently taking on a new client in the Pacific Northwest. We were forming their Portland SEO strategy and building their landing pages, email marketing Autoresponder series' and their corresponding segmentation surveys. Literally every step of the way, we could hear "oohs and aahs" at how these triggers would improve their business. They were excited to find a Portland SEO Company that was so insightful.
Customer Acquisition Costs | Portland SEO ExpertPortland SEO
The problem is this: many marketing companies do indeed know what to do.
However, so few small and local businesses have this step-by-step knowledge; we'd like to reduce that gap to the best of our ability over the coming 6 weeks with our newly published blog posts.
This upcoming 6-part series will become a sticky post on the blog so every reader, if they so choose, will have easy access to taking the parts of the posts that best meet their current business objectives and implement them.
I’m going to breaking down the different forms of both paid and unpaid internet traffic. I’ll then go on to discuss the absolute best ways to convert this traffic from a “looker” to a bonafide and qualified prospect through both the segmentation process as well as email nurturing strategies. We’ll then move on to sales strategies, regardless if your product or service can be sold online, but methods to leverage technology to move the highly targeted and supremely qualified prospect closer to a buying decision. We will be implementing tactics like “Setting the Buying Criteria,” “Future Pacing,” and “Creating True Scarcity,” where it exists, as well outlining and differentiating your company. This is a strategy that just flat out works if executed properly, and one that will assist your company in dramatically reducing its overall costs to acquire a new client.
So, I hope you’re looking forward to the next 6 weeks as much as I am. Feel free to make requests within our blog for areas that you’d like special attention on, and we’ll see to it that we put those suggestions into our editorial schedule.
One bonus for this series is a free website audit! Take advantage of this value to see how your site is performing against the competition.