Listen, unless you’ve been hiding underneath a rock, you’ve heard all the marketing voices trumpet on and on about how costs to acquire a new client have increased exponentially over the past 5 or so years. In fact, we’re one of those loud mouths espousing this concern.
However, nearly unanimously, every one of those voices outlines the idea that with a sound and clearly executed strategy, that at no other time in the 21st century could a business reduce their overall customer acquisition cost than today. It’s true.
The problem is that literally nowhere can a business find this information.
So, over the next 6 weeks here within the Neovora blog, I’m going to be publishing a detailed customer acquisition strategy, the do’s, the do not’s… and pretty much everything in between.
Let me start out by saying that if your business isn’t harnessing the power of the internet, and leveraging your initial lead generation with email marketing, you’re simply just missing the boat. And no, I’m not saying that the company that sends an email a time or two per year is embracing email marketing.
I will outline exactly how Neovora does things, and how we have learned to do things step-by-step over the past 15+ years.
Interestingly enough, we were recently taking on a new client in the Pacific Northwest. We were forming their Portland SEO strategy and building their landing pages, email marketing Autoresponder series’ and their corresponding segmentation surveys. Literally every step of the way, we could hear “oohs and aahs” at how these triggers would improve their business. They were excited to find a Portland SEO Company that was so insightful.