Local SEO | Local SERP Domination | Neovora
Are you a local retail business looking to drive additional prospects to your business to learn more about the products and services you offer?
Since 1998 the game has changed significantly, with now over 1 trillion searches being done each year and over 3.5 billion per day. If your business is not getting into the local search marketing game, it’s missing out on a massive business opportunity.
With that said, it’s often times easier said than done, especially if you don’t have a team or staff member that can focus on search engine marketing all day… every day. The rules change and the goal posts continually seem to move with the major search engines (i.e. Google, Bing & Yahoo), but the opportunity is immense.
But what happens when you do invest into your employees and they decide to pack up and leave your business for a competitor. Your investment walks out the door as well. Now, we’re not suggesting that you don’t invest into your employees skills and overall professional development, but we also recommend that you position yourself that when and if one of your key employees does leave, that your business is not left in the lurch.
Let’s get down to business.
Now, would it surprise you that your company could literally dominate the first page of Google, Yahoo and Bing for your primary keywords? We’re not talking about 1 SERP (Search Engine Result Page) listing, we’re talking about several.
Do you know that you can rank a YouTube video on the first page of Google for your primary keyword? What about your Facebook Fanpage? How about an Academia.org Web 2.0 property for your main keyword? Would it surprise you to learn that you could literally blanket the first page of all the major search engines for not only one of your main keywords, but many?
So, if you are a pizza restaurant in Aurora, Colorado, and your main keyword is “Aurora pizza restaurant,” you could have 5, 6, or 7 individual properties ranking on the first page of all the major search engines. Additionally, you could be listed in the “Snack Pack” – formerly known as the Google Maps section – as well. What about doing this exact same thing for multiple keywords and ranking for the following: pizza restaurant in Aurora, Find a pizza restaurant in Aurora, pizza restaurant near me, best pizza restaurant in Aurora, and the list goes on.
It is all about the customer acquisition strategies that you deploy and the subsequent execution. Would it surprise you to learn that, when deployed properly, this is not terribly difficult within the local business market space? The opportunity to dominate a local niche market is literally wide open, obviously for those that know what they are doing.
Neovora will act as your guide. We will take you literally by the hand, outline the steps and walk you down the path to Local Market Domination.
Now, in addition to ranking on the first page of Google, Yahoo and Bing for your primary keywords, what about creating better visibility and click-through rate, as little as 28% and as great as over 217%, for each SERP listing as outlined here:
With the use of Rich Snippets you will draw in the website user’s eye to their specific search, while also providing them with the social proof that they are seeking. This tactic, combined with creating “question related” Description Meta Tags that incorporate a Call-To-Action (CTA) will dramatically increase your click through rate… which is exactly what you want.
So, when you combine rich snippets (Star Ratings/Reviews), question-based CTA Description Meta Tags (that relate to the keyword the user has entered), and multiple first page SERP listings, you have a serious recipe for Local Search Domination! And honestly, that’s just the beginning.