Managing multiple social media accounts for marketing, lead generation, and traffic drive may be a strenuous job. Jumping from one account to another can be tiresome and there will come a time where an internet marketer gets tired of jumping between tools. In this post, we will discuss the Pros and Cons in managing multiple pages, and why having more might be necessary for your business.
The Pros and Cons Of Social Media Marketing
All internet marketing efforts do not necessarily lead to success, often times it is a trial and error method to test out which tactics work in generating leads from the targeted audience. Now, find out the advantages and disadvantages of having multiple accounts for your business campaigns.
Grouped Audiences. By using different pages, you can talk to various types of audiences. There’s no need to limit your content to maintain a balance so you can reach out to everyone. This is especially helpful to businesses that service both the company and the customers.
Specific Topics. There are brands that tackle different topics. Take National Geographic as an example. Nat Geo is one account, and then it has sub pages like Nat Geo Wild and Nat Geo People, which discusses different topics to different target audience. While all of the branch accounts feed into the parent account’s posts, audiences are still given the freedom to follow their preferred topic.
Location-Specific Service. Multi-location companies which serve unique needs in their individual local store may find multiple social accounts easier to manage.
Customer Confusion. There is a big risk of dividing your audiences instead of embracing a bulk number of potential leads. Multiple accounts may confuse visitors, specifically, which account should they follow? The main business page or the account they care about?
Additional Work. If you lack the resources to handle the extra work brought by different accounts, then this is definitely not suited for your marketing needs.
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Do You Really Need More Than One Social Media Account?
Whether you’re a one man team, a group of marketers, or an agency; consider these signs that might prompt you to create more accounts for the business.
#1 Customer Support Invades Your Feed
An online analysis shows that Millennials are most likely to voice out their concern on social platforms. Approximately 59% of Millennials say they’d use social to address an issue, and the remaining 51% say in-person interactions as their most likely choice. Moreover, a study shows that 42 percent of consumers complaining in online platforms expect 60 minute response time.
If your feed is mostly about customer support or if you find that addressing complaints and issues is taking up the majority of your account’s post, you may benefit from starting a separate support account.
#2 Essential Automated Posts
Automated posts, for followers and users, often equate to shadiness and unworthy of trust. This can be damaging to a brand’s image in so many different levels. But there are instances when automated posts can come helpful. This is generally true for topics like technical updates, weather alerts or content curation.
There are accounts solely intended for server updates and service statuses. What’s important is it will be made clear what the account is for and a link to the customer support, or the main account will be included in the bio. This will give users a clear idea which account to check for updates and where to go when in need of customer assistance.
#3 Multiple Departments or Locations
Brands, service businesses, and companies or institutions that have multiple departments, or operate in multiple locations, can benefit from having separate social accounts. The audience is given the liberty to follow the page that serves their interest and will have access to the right information. It’s also ideal for promoting better targeted ads.
A localized site is often perceived to generate more leads, drawing local customers in. This is why Google is adamant in localizing searches for the sole purpose of providing convenience and better search results to every user.