Email Marketing
Why it’s important:
98% of the prospects that come in contact with your business leave without ever spending a penny. (Source: Inc.com) So in order to maximize these advertising dollars, it’s very important that you make sure you have completed the previous steps.
58% of us check our email first-thing every day. (Source: OptinMonster)
Segment your prospects and clients into different groups.
Decide your main segments
Products and services
Content consumed
Buying history / experience
Set up a content schedule for each group.
Develop email content to send each group
Develop email content to send each group
Do not exceed 15% sales messaging
Set up automatic email delivery systems
Nurturing
Why it’s important:
70 Percent of Customers are lost from neglect (Source: JebBlount.com).
Up to 15% of a business’s most loyal customers account for 55-70% of the company’s total sales. (Source: Forbes).
48% of consumers say that the most critical time to gain their loyalty is when they make their first purchase or begin service. (Source: ClickFox)
Maintain and nurture a relationship with your clients
Create email series to reach out to your customers on a consistent basis
Useful information about your products and services
Industry news or trends
Tips and tricks to get the most of their lives
Give value in each email
Develop communication methods to send emails automatically