There is no changing the fact that the Local Pack display in Google Map’s search results page has been brought down to 3. Well, no announcement yet of another major update coming anytime soon.
Along with this significant update are the changes on the information displayed with the business being featured in search engine results page (SERP).
This was hot news for all SEO experts and their corresponding marketing strategies, everyone fearing how businesses and websites will par with existing top list. And it is still today, forcing SEOs to come up with new ways to market web pages and build links.
Our SEO Fresno campaign understands the importance of ranking higher in searches, while ultimately working our way to lead local companies in the 3-Pack spot.
Several questions, very important points at that, have been raised and answering them with a comprehensive and detailed content will help small and medium companies assert which path to take to stay competitive locally. Our SEO Albuquerque has an informative content about the recent changes.
How Does The Change Affect Traffic And Visibility?
Lessening the number of featured store location in SERP understandably will lessen the number of businesses being exposed to online searchers – that doesn’t sound very helpful to anyone wanting to grow in their local market. But although the number decreased, it may have greater impact on improving traffic.
Just how can it affect the website’s visibility and site traffic?
It depends on the searchers physical location.
In recent experiments conducted by several SEO firms, it shows that there is a slight change of featured businesses in every search as well as their 3-Pack ranking spot. Take for example the shops in San Mateo Boulevard. The top 3 ranking shops would vary depending on where the searcher is currently at.
H4: It depends on the 20-business list Google Map populates.
Before the 3-Pack update, searchers can easily see the phone number and the Google My Business (GMB) link; now, they will be directed further to the 20-business list map view to retrieve contact information and address.
It depends on credible organic results.
Users are more likely to check results that are closely relevant to what they want to find compared to clicking advertisement links. In line with this, your company still has the chance to rank higher in the top 20 list when it comes to organic results.
How To Stay Competitive In The Local Pack?
Nowadays, keeping up-to-date with the latest trends in marketing strategies is your modern battle plan in this war of SERP ranking and traffic driving. And just by knowing what else can you do to push your business to the top, Google might find your GMB worth featuring in the local maps.
How do you stay competitive then?
It’s Not A Cause For Panic
If the business isn’t there yet, this shouldn’t be a cause to panic. It doesn’t directly translate to failure to rank better or that your SEO and marketing efforts are a waste.
The searcher’s local IP address is a heavy determining factor for Google to display the top ranking local businesses. What one searcher sees from his mobile device may be different from the person standing meters away from him. So even if your GMB page isn’t ranking well in your ranking reports, you may find it listed in the 20-businesss list or anywhere on the 3-Pack.
Check The Top 20 List
Being in the top 20 list is a good start. This place will still give your store more chances of ranking higher. The ranking of businesses doesn’t change much, which means, irregardless of the searchers location, once you’re there, you’ll get the exposure you deserve.
To ensure that you stay in this list you have to meet the following:
- Your Google My Business (GMB) page should contain the important information about your store such as a unique description of the company, the permanent address consistent with the website and local directory address, pictures relevant to your brand, services, and products, and its appropriate category.
- Earn positive reviews. Nothing beats the credibility and good performance of your store when positive reviews from customers are given. Find ways to encourage customers to leave a good feedback, which will definitely reflect on your GMB page.
- Store hours needs to be accurate. Providing exactly what time the store opens and closes on weekdays and weekends will help your customers plan out when can they visit your place. It must be accurate.
Localize backlink building. Localizing your SEO link building, linking your website to local business that are relevant and similar to what you offer, is the best way to increase your local visibility.