The valuable traffic data you can collect from your website provides a tremendous amount of possibilities for you to increase traffic and promote viewership on your website(s). Just imagine the power you have over your own website. Now you can use this power to outsmart the SEO efforts of competitors.
The collection of traffic data is made quick and easy with Google Analytics. It is a premium web analytics service powered by Google. It was launched in November 2005 and has now become a widely used service on the internet. There are two versions: subscription-based for enterprise users, and for Mobile Apps which gathers data from iOS and Android Apps.
This article isn’t for experts in Google analytics, this is just an introductory post for those who know little or nothing at all about this awesome tool. The Internet Marketing Portland service we offer to local clients such as business owners and service providers are backed up by this tool. It is an undoubtedly powerful tracking tool that is free for anyone to use.
Analytics 5: It’s Current Features
Google Analytics has gone through several version, and with each upgrade it gets more advanced and efficient for the end-user. As of this current version, dubbed “Analytics 5,” there isn’t much of a change in the functionality of the program but more on the user interface layout. Here’s what you can look forward to in Analytics 5.
This is the first screen view you will be taken to when you access the overview report for your site. There is a dropdown to change the date and report being displayed On the chart, there will be an option to add annotations on specific dates where there is a sudden rise or drop in traffic.
Dkssystems.com has a list of the dropdown options under the Visitors tab. Here is the list:
- Map Overlay
- New vs. Returning
- Visitor Trending
- Visitor Loyalty
- Browser Capabilities
- Network Properties
Traffic Sources Overview
This is one of the most important parts of Analytics. Here you’ll find keyword reports, the numbers which will tell you where the traffic is coming from or what is causing it. Related information from kissmetrics.com narrates:
Where your traffic is coming from tells you a lot about the strength of your SEO, your incoming links, and your AdWords and other advertising campaigns. It also shows you where your weaknesses are. Ideally, you want traffic coming from a variety of sources so that your traffic isn’t tied too closely to a single source that’s beyond your control.
There’s a brief keyword report on your overview page, but more detailed reports can be found under the “Search” sub-report. The search sub-report also tells you which page visitors are landing on most often, and which search engine they’re coming from.
On the Content Overview page, the graph shows the page views instead of the page visits. Additionally, the bounce rate and the average time users spend on your page are available too. From the same kissmetrics article, it says:
One thing you’ll notice here is that both pageviews and unique pageviews are both shown. The difference is that a pageview is recorded every time a page is loaded (so if a user clicks refresh, a second pageview is logged, or if a user navigates to a different page and then uses their back button, a new pageview is counted), whereas a unique pageview is only logged once per browsing session.
You can access the Google Analytics 5 page here.
There’s nothing more interesting than this powerful application, that is if you know how to use the traffic data acquired. If you’re still unsure how to maximize these numbers, get a look at our SEO Albany promotion campaigns. Or the great deal of Internet Marketing Portland traffic drive local businesses is benefiting from.