How many clients have you served and delivered with such high quality of service, going above and beyond the call of duty and later thought that that interaction would make a really good testimonial or review?
Why You Should Want To Ask Customers For Reviews
Here is why reviews are crucial, especially for local business where competition is fierce:
- 93% of Americans say that a company’s reputation for honesty and fairness is important to them [Gallup]
- Word of mouth is the primary factor behind 20-50 percent of all purchasing decisions. [McKinsey]
- Customers are 77 percent more likely to buy a new product when learning about it from family and friends. [Nielsen]
Why Business Owners Don’t Like Asking For Reviews
If every client you wished had left a social review actually did, you would have a ton of reviews! (and a lot of social proof)
You’re online and looking for ways to grow a business. Looking into review generation tactics, You already know the importance of reviews. According to Nielsen, 88% of consumers have read reviews to determine the quality of a local business.
Whether you own a business or you’re in charge of new clients coming in, you know reviews are where it’s at. They display your strengths and they spread the word to other clients. That’s how you beat the local competitors.
So what’s the secret to actually getting reviews? There’s no secret. You just have to ask.
According to the facts, 7/10 customers will leave a review if asked to do so.
How Do You Expect To Get More Reviews?
What if you don’t like the idea of asking? Buying fake reviews won’t help and there’s only so many family members to ask to leave reviews.
There’s really no shortcut to this. You need to asking you clients to leave reviews…but only the ones that like you A LOT. To make things easier, what you need is an automated method to:
- Minimize the time you actually spend sending out requests.
- Effectively get the most amount of opt-ins to leave a review.
- Sequence the promoter-grade clients from the displeased, so that you only get 5-star reviews.
Clients Are Open To You Asking For Reviews
People understand that reviews can make or break a business. Again, 70% of customers will leave a review if asked to do so. So why are you not asking for online social reviews?
Happy clients who would highly recommend you will be happy to help out. They know the importance of bringing in new clients and the effects that a simple review can offer.
Moreover, with your growing success, they can feel as though they were an integral part of the process.
How To Ask For Reviews From Only Your Top Clients
Simply asking all clients won’t work. You pretty much only want 5-star reviews. So how do you weed out the promoters from the detractors?
- Get client emails– You likely already have a method to collect emails. Invoices, point of sales, opt-in forms, online forms, check-ins. There’s a million ways. It’s typical these days and customers usually give out their personal emails with no friction.
- Send a survey after they make a purchase– Ask them the most important question, the net promoter score question. This will give a numerical value for how likely they will recommend your brand to someone else. Hint: those scoring 9 and 10 would basically leave a 5-star review for you.
- Send Promoters To Social Reviews– Filter those who scored 9 and 10, and send them to your favorite review site!
- Greet new clients.