Instant On-Page SEO Success with Internal Linking
As online marketing is a core strategy of ours, we have developed a multi-layered strategy that we implement for each project. Depending on the market, niche, and competition, we are quickly able to identify what kind of strategies we will need to implement. As a TX Search Engine Optimization Company, we know exactly how local businesses can benefit from this kind of internal linking strategy.
100% of the time, Internal Linking is the first serious on-page strategy we use. It has to do with the structure of the site from inception.
One of our projects recently was working with Plastic Surgeons in Latin America. The thing about this place is that the standard tricks and strategies we implement into the USA absolutely kill the market in LatAm. This translates well from South America and into our Round Rock SEO business.
Internal linking is effective and often its enough to get us significant rankings in the US market. This simple strategy is leagues beyond anything being implemented in 2nd tier markets! Regardless of the market, this is the number one solution we develop before even installing WordPress.
Its crucial to have a solid linking structure before anything else.
What is Internal Linking Structure?
Here’s an excerpt from SearchEngineWatch about internal linking.
Web practitioners from various disciplines may have different terms for this, but I think this is a term that’s well understood in the SEO ‘community’ and beyond.
Broadly speaking, internal linking refers to any links from one page on a domain which lead to another page on that same domain.
Now, internal linking should be rigorously outlined before beginning to even develop your site. It means outlining the pages, the flow of links, and more than anything, the content and keywords you will be using. Our main reason for using this is because it delivers results unlike anything else. Starting a site from scratch allows this foundation to be laid.
One that provides an endless flow of link juice through the site, in the direction we choose. If we want the flow from popular and powerful pages to flow to lesser viewed pages, we can do as we please.
Graham Charlton then goes on to explain the benefits of this structure:
- It provides your audience with further reading options. For example, if you are writing about a new product or service from Twitter, and we’ve written a great post on Twitter in the past, link to it. It provides context for the reader and promotes older content.
- It helps to improve your ranking for certain keywords. For example, if we want a page to rank for ‘search marketing statistics’ and we have a page containing these, then we can point people the page using the relevant anchor text. This sends a clear signal to Google that this page is relevant to search users typing in that phrase.
- It can help you to promote events and other paid services. If we’re talking about link-building and we have a great speaker on covering that topic at an upcoming event, that’s an opportunity to promote them.
- It helps Google to crawl the site. Internal links in articles, as well as in category and tag pages, help Google to index pages more efficiently.