Instant On-Page SEO Success with Internal Linking

As online marketing is a core strategy of ours, we have developed a multi-layered strategy that we implement for each project. Depending on the market, niche, and competition, we are quickly able to identify what kind of strategies we will need to implement. As a TX Search Engine Optimization Company, we know exactly how local businesses can benefit from this kind of internal linking strategy.

100% of the time, Internal Linking is the first serious on-page strategy we use. It has to do with the structure of the site from inception.

website structureOne of our projects recently was working with Plastic Surgeons in Latin America. The thing about this place is that the standard tricks and strategies we implement into the USA absolutely kill the market in LatAm. This translates well from South America and into our Round Rock SEO business.

Internal linking is effective and often its enough to get us significant rankings in the US market. This simple strategy is leagues beyond anything being implemented in 2nd tier markets! Regardless of the market, this is the number one solution we develop before even installing WordPress.

Its crucial to have a solid linking structure before anything else.

What is Internal Linking Structure?

Here’s an excerpt from SearchEngineWatch about internal linking.

Web practitioners from various disciplines may have different terms for this, but I think this is a term that’s well understood in the SEO ‘community’ and beyond.

Broadly speaking, internal linking refers to any links from one page on a domain which lead to another page on that same domain.

Now, internal linking should be rigorously outlined before beginning to even develop your site. It means outlining the pages, the flow of links, and more than anything, the content and keywords you will be using. Our main reason for using this is because it delivers results unlike anything else. Starting a site from scratch allows this foundation to be laid.

One that provides an endless flow of link juice through the site, in the direction we choose. If we want the flow from popular and powerful pages to flow to lesser viewed pages, we can do as we please.

Graham Charlton then goes on to explain the benefits of this structure:

  • It provides your audience with further reading options. For example, if you are writing about a new product or service from Twitter, and we’ve written a great post on Twitter in the past, link to it. It provides context for the reader and promotes older content.
  • It helps to improve your ranking for certain keywords. For example, if we want a page to rank for ‘search marketing statistics’ and we have a page containing these, then we can point people the page using the relevant anchor text. This sends a clear signal to Google that this page is relevant to search users typing in that phrase.
  • It can help you to promote events and other paid services. If we’re talking about link-building and we have a great speaker on covering that topic at an upcoming event, that’s an opportunity to promote them.
  • It helps Google to crawl the site. Internal links in articles, as well as in category and tag pages, help Google to index pages more efficiently.

No Architectural Feat!

Bare with us. This is a quick mockup of a site we built in Brasil a few months ago. While we can’t completely give away the strategy, we can show you the blueprints for a site we’ve done recently. If you’re good at reverse engineering, then you deserve what you can extract.

For us, the benefits are beyond these few that are listed above. Having hidden supporting pages bumps our more prized pages. It allows for thorough theming and categorization of our site. And boy does the juice flow through our site. No more lopsided page authority.

seo site structure

Notice several things here.

  1. There is a standard navigation section. This section has standard links like Services, Areas Served, and other basic things like contact, careers, about us, etc.
  2. There are hidden pages. These are NOT on the navigation. These are essentially pages that serve as blog posts that cannot be normally navigated to from the home page.
  3. The flow of pages is a complete circuit. Meaning from Home to the Silos, and from one silo, back to home.

What is going on here?

While it’s impossible to give a free outline for every niche market, region, and industry, there is some value here for you. Remember we are an SEO company focusing on local online marketing, and we simply can’t unleash our most powerful architecture to the world for free. If you are a business owner looking to implement this kind of thing, we suggest reaching out to us.

Some more tips from Graham’s post:

  • Before inserting a link, I always ask myself: what is the probability that a user will click on this link? The higher the probability, the more juice this link will pass and the most value this link will from SEO point of view. 
  • I also try to vary anchor text pointing to a specific page across the site but keep it very closely related to the topic of the landing page. For large websites, HTML sitemaps are very important part of interlinking strategy–they not only help users to find right pages but also help distribute the link juice efficiently within the site. 
  • Links within content typically pass greater value because they are surrounded by contextual words which can have another benefit in terms of ranking for these related phrases.
  • Add internal links in moderation. Every link you include in a page will receive a portion of the link authority of that page, so the more links you include, the less value each will receive. 
  • Ensure that internal links appear to be natural, not manufactured. Links should occur as part the natural flow of an article and shouldn’t look out of place to the reader.
  • Make sure links add value. SEO is a factor of course, but links should also add value to the reader, perhaps pointing to an in-depth look at a topic which was only briefly mentioned in an article, or pointing users at some relevant statistics. (read more about Graham’s post here)

Visit the last blog post in our Round Rock SEO Company Series!

In addition to internal linking, external links and citations are also crucial! Does your site have these crucial SEO components? Take the test! Our free audit profiles insightful information on your current link profile. Get it free!