NAP is Name, Address, Phone. For local SEO to properly work, you need to identify all the locations you have your NAP and get it unified across all outlets. This is often overlooked, as many different existing sites can have incorrect information.
You need to have one single NAP out there on the interwebs. This causes much strife for businesses wondering why their rankings are suffering.
Geotags have been covered in other blog posts by us, so we’ll go over these quickly. Geotags are a special kind of tag on a photo that marks it with a precise geographic location. This latitude and longitudinal code is interpreted by search engine algorithms every time your page is updated.
When the algorithm identifies your site has a geotag, it makes that particular page more relevant to local SEO purposes. You want to identify your internal webpages as pages that are extremely relevant to your local area. This will dramatically boost rankings for your target keywords.
Market research helps to understand the local competition, thorough and in-depth market research is necessary. You must understand everything about your local competitors. Namely, you must understand their internet marketing strategy.
You will have to replicate their links, get on the same directories (and then some), use social media more effectively than them, and all out beat them to the punch.
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By implementing these strategies, you will be able to master local SEO. This means turning up first for all of the keywords you want to be known for. This produces huge increase in client acquisition, lead generation, and conversion rate optimization from prospect to client.
If you’re interested on starting along this path to optimizing your local SEO, check out Udemy. They have a great course on search engine optimization and especially local SEO.
We can’t stress enough how important these strategies are. As a top SEO Agency, we understand these things and help our partners reach the first page. Over time, our partners experience more internet led growth than their competitors and their digital marketing strategy turns into the number one lead generation channel.
If this post was of help to you, be sure to visit the other posts in our Albany SEO Company series!
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