Local Video Marketing as a Primary Local Business Pillar
Developing a video marketing strategy is not something that a local business should overlook. While it might seem a bit overwhelming at first blush, with a bit of guidance and a corresponding strategy, online video marketing can become one of your most deadly lead generation and customer acquisition weapons.
When Google purchased YouTube, we all should have seen the writing on the wall; Google was going to make video a priority within the search engines. Would it surprise you to learn, the Google and YouTube are the 1st and 2nd largest search engines in the world. While we all may have known that Google is the largest search engine, with 89% of the over 1 Trillion searches per year, YouTube is second.
With that said… video SEO has become more valuable than at any other time in history. And it’s easy. You can literally create a video today, and rank it on the 1st page of YouTube within days, if not hours. There are very specific strategies that Neovora teaches our clients to get these videos ranked quickly, for extremely competitive keyword search terms that will begin driving more traffic to your website immediately.
If you have read any of the other pages on our website, you would have learned by now that Neovora is not interested in merely helping our clients rank for a page or two within the search engines. We want to work with one client per niche area, within each geographic area to achieve total market domination.
By creating a video content marketing strategy and leveraging the major video platforms, mainly YouTube and Vimeo, we are able to combine Video Marketing, with Email Marketing, and an overall Local SEO Marketing strategy to literally enable your business to dominate its local market.
Video marketing statistics tell us that video is one of the number one ways consumers use to learn more about a product or service. In fact, video reviews are one of the most effective for Amazon sellers to sell their products. Billions of dollars are being made by leveraging video, creating simple product reviews and explanations of specific services.
With the right video marketing tips, and a few simple video marketing tools, most of which are free or tools that you already have like your Smart Phone, you can leverage a massive technology that become a major pillar in your overall lead generation strategy.
Neovora will work with your company to outline a comprehensive strategy to leverage video. We will outline exactly how we syndicate other content into your video strategy and how you can then leverage your company YouTube channel to derive tremendous link power to many of your other properties (i.e. your Facebook, Twitter, and other Web 2.0 properties.)