Website Design Strategies to Win the Search Engine Keyword Rankings War

web-design-smallWebsite development in today’s local business environment is not what it used to be. A company used to be able to create a website with a few pages, write content that simply outlined the type of products and or services they provided, and call it a day.

Those days are long gone. Especially if your company has any intention of ranking in the search engines for competitive local SEO keywords that drive highly qualified prospects that are actively searching for the exact type of product or service you sell.

Furthermore, if you are not taking advantage of the nearly 1 Trillion web searches a year, or over 3.5 billion searches per month, then your company will clearly have to pay much more with all of its customer acquisition initiatives. Local search is where your company can gain a tremendous competitive advantage, but only if your company’s website design takes into consideration overall best practices.

When building a website today, you need to consider silos, inter-page linking, authority outbound links, embedding your YouTube videos, on-page website optimization, and, in fact, much more.

However, building a website doesn’t have to turn into a chore, especially if you follow a proven blueprint. We walk every one of our clients through how to build a website to ensure that it is both search engine friendly, but also achieves all of your strategic business objectives.

Google has changed many rules over the past couple of years. From forcing companies to have a Mobile Friendly website (Google’s April 21st, 2015 announcement), to the way they are heavily weighting Social Media, a company must build their website in such a way these days to even have an opportunity to play the game… or be left sitting on the sidelines watching. In fact, our page on Mobile Marketing will walk you through the massive importance of a mobile strategy, as Google has determined that over 50% of all traffic is coming from Smart phones.


How Well Are You Competing Against Your Local Competition?

We’d like to provide your company a free Website Analysis which is comprised of a mix of the best SEO tools in the industry. This report will provide you with an in-depth analysis regarding how you are currently leveraging your website as a customer acquisition tool and provide you with a blueprint of what to do in order to better harness the power of the internet. This analysis, normally costing clients $149, will provide you a step-by-step outline to enhance, or perfect, your lead generation and customer acquisition campaigns. Simply enter in your URL, wait about 30 seconds, and your report will be ready to go.

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