We have found that many business owners have limited knowledge of certain critical aspects connected to running their business, and this has a negative impact on their company’s performance:
- They do not have a clear understanding of how to develop a flood of new, highly qualified prospects, actively looking for their exact product or service;
- They do not know how to harness the power of the internet with tactics such as Social Media and Video Marketing, to drive more prospects into their lead generation funnel;
- They do not understand why or when a client defects;
- They do not understand why their best clients are their best clients;
- They do not have a clear marketing strategy emphasizing their strength as a member of the community;
- The do not know who the 20% of their clients are that are responsible for 80% of their sales;
- They do not know how to cultivate client loyalty and make doing business with their company a personalized experience.
Yet, if a company had this level of strategic insight, it could continually evolve with their clients’ needs, enrich their experience as clients through excellent service, and maximize the Lifetime Value of every one of their clients. Frederick Reichheld of Bain & Company reports that, “Businesses who boosted client retention rates by as little as 5% saw increases in their profits ranging from 5% to a whopping 95%.”
Simple Solution For Businesses:
We assist local businesses in developing insight into top client acquisition and marketing strategies. We help our clients by maximizing their client acquisition and retention efforts with our Marketing for Local Businesses Service and our Data Driven Predictive Marketing System. Using our wide range of expertise, we help local businesses gain leverage in three critical aspects of doing business:
- How to identify, build, and execute the most efficient and effective customer acquisition strategies;
- How to identify and influence various client behaviors, from the first purchase to the last;
- How to use top marketing strategies and grow their business regardless of the competition.