Email Marketing Strategies for Local Businesses
When we talk to many new clients about their current email marketing strategy, we get that… sort of… deer in the headlights look. Not that they don’t know what email marketing is, of course they do. But they are thrown off by the word strategy associated with email marketing, and they are concerned with the answer that we are expecting to hear.
Now, to be clear, 99% of local businesses have zero email marketing strategy. An email campaign consists of “Hey Mike, did you send out the end of year promo email to everyone?” Or, occasionally a local business with send out an email blast announcing a new product or service… or on the more sophisticated side, to announce a new blog post that was just written.