Email Marketing Strategies for Local Businesses

Automated communication to convert prospects and nurture clients

Email marketing for automated growth.

Email addresses are easy to come across. Prospects will give their email in person, on a website, and over the phone. This is a direct channel to communicate your message and the chances are high that you are not leveraging this opportunity. Emails are welcomed by both prospects and clients.

  • A message is 5x more likely to be seen in email than via Facebook. (Radicati)

  • 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa)

  • Email marketing’s return on investment is 38:1 on average. (Litmus)

Email Marketing Goals and Objectives

With an email marketing campaign, you can pursue many objectives that all bring in more clients, more transactions, all while delivering more value to prospects and clients.

  • Nurture prospects who interacted with you, but never purchased;

  • Convince prospects to make their first purchase;

  • Build relationships with existing clients so they don’t stray to competitors;

  • Encourage clients to leave reviews and refer your business;

  • Deliver value to clients by sending industry and product information.

Customized Email Marketing Solutions

You may believe you have a weakness in your communication methods, and our email consultants will be able to give their insight. These are some of the solutions we will seek to implement:

  • Nurture all new prospects – Teaching them more about your company and the products or services it offers.

  • Create a conversion funnel – Use multiple calls-to-action to bring these new prospects both the awareness they need, but also the sense of urgency to pursue results they desire;

  • Create a segmentation process – Use very different set of messages for delivery to very different clients. As you well know, all of your clients are not created equal.

  • Segment and score your clients – Ensure that you communicate the correct message to the correct client at the correct time.

  • Create a review and referral system – With a strategic email marketing campaign, you can get your reviews, referrals, and testimonials for your business to bring in new clients.

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