Mobilegeddon, An Era For SEO and Mobile Friendliness
Google soars in the innovation of a mobile-friendly algorithm that encourages all websites in redesigning more mobile suitable webpages. Those in the Knoxville SEO community experienced in lead generation, know the benefits of an optimized mobile page.
The Era of Mobile Devices
This article from Search Engine Land will give us an overview of how mobilegeddon works.
On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.
One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool.
Staying At The Forefront In The Ranking Page
Site viewers nowadays prefer the use of portable, mobile gadgets to gain access on the internet for just about anything and everything. Gadgets are less bulky, easy to hand-carry, and can fit into small bags. Yet mobile surfing isn’t as fun as when using a laptop or desktop if the site you need to access isn’t mobile-friendly.
When building a website or updating an already existing one, if the entire site can not be upgraded yet, it is a must that at least several pages, where the bulk of information pertaining to your product or service fits into the mobile screen.
As per Google, mobile friendliness will greatly affect a site’s ranking in the search engine. This step has already been taken inti account for Fresno SEO and several other areas served by our company.
Based on techcrunch.com’s blog about the announcement, failing to add this feature will lead to much lower rankings :
To give publishers even more of an incentive to offer mobile-friendly pages, Google today announced that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before.
As the company noted when it first introduced this as a ranking signal last year, the basic idea here is to give mobile users a better search experience. Thankfully, most publishers have heeded the call and now offer pretty decent mobile pages.