Why it’s important to do it right:

98% of the prospects that come in contact with your business leave without ever spending a penny. (Source: Inc.com) So in order to maximize these advertising dollars, it’s very important that you make sure you have completed the previous steps.

  • Develop keyword strategy

  • Perform competitor analysis

  • Identify target market

  • Complete market research to understand pain points and needs

  • Build PPC campaign for target audiences

  • Monitor campaigns and refine daily to decrease CPC

  • Identify underperforming campaigns and remove

  • Identify campaigns that convert and refine them