Why it’s important to do it right:
98% of the prospects that come in contact with your business leave without ever spending a penny. (Source: Inc.com) So in order to maximize these advertising dollars, it’s very important that you make sure you have completed the previous steps.
Develop keyword strategy
Perform competitor analysis
Identify target market
Complete market research to understand pain points and needs
Build PPC campaign for target audiences
Monitor campaigns and refine daily to decrease CPC
Identify underperforming campaigns and remove
Identify campaigns that convert and refine them