Why is Instagram a popular app for mobile users and marketing agencies alike? This is because of the existing 500 million users (and still growing) in this application and the incredibly high potential for a person or brand to gain popularity through an increasing number of followers. It is also one of the best platforms to post quality pictures that will truly satisfy the visual hunger for vivid, realistic, fashionable, and marketable images and short videos, which can become the next viral thing on the internet.
“Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” says Instagram co-founder and CEO Kevin Systrom.
This Facebook-owned social media photo-sharing app was launched in 2010 and became a household name since its conception. And if that number isn’t enough, the ‘like’ button is tapped approximately 2.5 million times per day. This goes to show how powerful this social media outlet has become, and this is also the reason why, with a professionally done branding and effective marketing strategy, this is a perfect spot to build your brand name.
Start Off With The Most Basic Yet Effective Methods
If your shop or business is fairly new, then these starter methods can definitely help you kick off in the right direction. And don’t forget to conduct a research on the type of audience you want to reach for this is vital in your marketing approach. You can start with…
The Free Instagram Tools. This platform recently launched its business profiles which have the contact call-to-action, call or text the business, or allowing users to access the business email. It bears a huge resemblance to the Facebook business page (which isn’t really a shocker). Businesses also have access to analytics, Insights, and gives access to impressions and engagement data. Consider converting your personal profile to business so you can take advantage of these features and more. It pays to know what engages your visitors in making better adjustments and improvement to your page.
Don’t Bombard Visitors With Too Much Content. To stay relevant you have to keep posting photos and videos about your brand, product, service, customer interaction, and events; but too much or too frequent posts can overwhelm your followers and customers. There is no strategy that will work for every business or brand. You’ll have to plan and test which formula will work for you. The best approach, for a start, would be to post twice in a day, each post added in different hours to figure out which time has the most engagement. This is a never ending task, but you have to be patient and watchful of the changes in visits and interaction.
An Interactive Hashtag Always Works. Don’t just use any hashtag, use one that users often use when tagging photos of a product they just purchased. This is a very simple strategy but if done correctly, it can help you reach more audience that you originally planned. As an example, you can create one that your company can re-use when re-posting pictures and content which will help you accomplish two things:
1.Whenever someone posts using your hashtag, your brand, product, or service will be exposed to their followers. That’s free advertising right there.
2. Your customers want exposure too and by using your hashtag in their posts, they get a chance to be featured on your page.
Customer Interaction Is A Huge Deal. When customers take a few minutes of their precious time to leave a comment on your post, may it be a simple question or a feedback on your overall service, it is only proper to write a reply and thank them for doing business with you. Stimulate customers to interact with your posts by adding lines like ‘Tag five of your friends who like this’ or ‘Mention a friend to win a price’. Customer engagement through this method is more ‘natural’ since it’s their own friends tagging them in the post.
You can learn more about Instgram marketing in this helpful guide, as well as visit us at www.neovora.com. Also, check the business profiles of the people in your industry, especially those with more followers, to get inspiration on how to successfully engage your followers.