Reaching Your Target Audience Through Successful Facebook Ads
Facebook is one of the largest and one of the most influential social media website in this computer age. The range of users vary from teenagers to adults in their fifties, wherein millennials are the age group that largely use this site to connect with friends and family to get updates, news, and stay connected to the rest of the world.
“Customer acquisition platform Fluent released the results of a new survey that analyzed the smartphone and social media use habits of 1,769 millennials (aged 18 through 34) and 1,191 non-millennials (35 and older). The survey found that millennials spend the greatest portion of their “online time” on their smartphones, as 24 percent of millennial smartphone owners said “nearly all” of their online time is spent on their smartphones and 27 percent said “most” of their online time is spent on their smartphones,” this is according to a survey breakdown published on August 2016.
These numbers if multiplied tenfold or more, the number of possible and potential customers you can reach through Facebook alone can probably generate profits more than you have initially targeted for your business.
Ways To Reach Your Target Audience
These ways can help out new businesses and small companies wanting to grow big online but don’t have the capacity to hire a marketing agency or create an internal marketing team to create campaign materials that will definite sell to the target audience. If you are looking for ways to save on online marketing without losing the chance to reach your target audience then this post is for you.
Open a Business Page. A lot of businesses on the site already have a business page. If you’re using your personal page, then this is the perfect time to switch to a business page. The process is simple and straightforward. At the start, you will have to select which type of business you are running, may it be a local place, company or institution, brand or product, or entertainment. Visit this page for more information.
Participate in conversations. This is one of the best ways to reach out to your target market and potential customers - through interactive conversation. Respond to comments on your posts and answer all inquiries as timely as possible. One way to engage site visitors is by responding to their messages as soon as possible. They are more likely to contact a company that responds within an hour compared to another company in the same industry that responds within the day. Response time is crucial and essential to the conversion rate.
Post updates regularly. Regular posting of updates related to brand, service, or product can be both beneficial and ineffective (depending on the frequency). Just like a regular Facebook page, you can post anything on your business wall but make sure that it’s interesting and strategic. You can post snippets about the release of a new product together plus the link of the content page rather than posting the entire content. A long read can sometimes be viewed as boring and uninteresting. Keep it short but catchy.
But don’t overdo it. Too many posts on the same topic or posting similar content in short intervals can annoy customers which may prompt them to unsubscribe or skip your update entirely unless you’re running a limited-time promotion which requires constant updating.
Promote exclusive deals and special promos. You can start offering a percentage discount on a product or various items on your store. People find discounts and special promotions more attractive since it gives them the idea of saving a few dollars or more when purchasing an item on sale. Aside from the possible increase of potential customers, there is a greater likelihood that the visitors will share the information with their friends. And this is why the specials being offered on your page should be substantial putting in the possibility that this could “go a long way”. Learn more about internet social media marketing by visiting www.neovora.com/
And lastly, purchase Facebook Ads. The most effective advertisement in this site is investing on the new feed type of ads which is proven to have better conversion rate compared to ads posted on the right sidebar of the site. It allows you to choose different demographics to reach your target audience.