Why it’s important:

  • Over 97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day. (Source: Bright Local)
  • 88% of consumers say that they trust online reviews as much as personal recommendations (Source: Bright Local)
  • 57% of consumers will only use a business if it has 4 or more stars (Source: Bright Local)

  • 88% of buyers are influenced in their buying decision by reviews (Source: Zen Desk)

  • Choose the best platform to develop reviews

  • Google

  • Facebook

  • Industry review site

  • Identify most effective method to ask for reviews

  • In person

  • Email

  • Text

  • Newsletter

  • Direct Mail

  • Set up systems to ask each client for a review

  • Remove all barriers, make it easy for them

  • Implement system to

  • Monitor reviews, respond accordingly

  • Thank positive reviewers for their time

  • Thank negative reviews and verbalize steps taken to improve