Why it’s important: A simple and cheap way to elevate your brand name and ensure your interested prospects are reminded of your brand and products whenever they are on the web.
Only 2% of shoppers are ready to buy on the first interaction.
Set up your retargeting pixels to account for visitors to specific products, pages, or a level of knowledge
Develop retargeting lists and place your prospects and clients into buckets
Design your ads and banners
Set up your retargeting campaign and set your budget (Google or Facebook suggested)
Monitor campaigns and optimize best performing ads
Do A/B testing to determine best ROI and chase this metric
