Get Better Search Ranking By Improving Your Time To First Byte

The needed time for the webpage to load actually matters and has a big part in putting a site in a higher ranking spot, which will eventually lead to a better exposure of the website itself.

The Time To First Byte (TTFB) is commonly used by search engines such as Google and Yahoo to improve the search rankings since TTFB helps web pages respond faster to the request, thus making it usable before any other site would be able to. This has been one of the target focus of the Round Rock SEO, which has been effectively improving load time for most of its sites.

So, how do you improve your TTFB and get better search results standing?

Figure Out The System And Understand What It Does

Round Rock SEOBefore you start relaying on a faster TTFB, first you should understand the underlying clause to its functionality and how it actually works on the background to make your page load faster. SEO Knoxville is a great page to be seen as an example.

In an article by Billy Hoffman for the Moz blog, he mentioned three components that affect TTFB. And these are:

  1. The time it takes for your request to propagate through the network to the web server
  2. The time it takes for the web server to process the request and generate the response
  3. The time it takes for the response to propagate back through the network to your browser

To improve TTFB, you must decrease the amount of time for each of these components. To know where to start, you first need to know how to measure TTFB.

There are many tools that help measure the Time to First Byte, but the most accessible and convenient to use is the WebPage Test. Simply visit where you just select your location (a match to your user profile), then run a test against your site.

After running a test, when the result returns a slow TTFB, your next move is to figure out what is causing the slowness and what can be done to improve it. One important component in optimizing this system is to understand how “latency” can affect the loading time of your page.


It is simply defined as the amount of time needed to transmit a piece of data from one location to another. It is commonly perceived that once you have a faster internet connection, latency is usually low.

However, Round Rock SEO has proven otherwise. Researchers have figured out that this isn’t how latency works. This is because the loading time of your page doesn’t depend solely on how fast your internet connection is, it matters where the source is and how far it is from your browser. Learn more on this page.

Although internet speed is crucial when loading pages, this will only give you more space to download multiple sites without a problem, yet the latency on both faster bandwidth (net speed) and slower connection will still be the same. Basically, the minimum distance that needs to be covered by each connection will remain the same.

Check Your TTFB

Oftentimes, a page is compressed in a Gzip format to make the download size smaller. This step prevents the TTFB from being sent until the compression is completed. In the same article by Hoffman it says:

We recommend a total TTFB of 500ms or less. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. If you have a large number of users coming from another continent, network latency ma be as high as 200ms, but if that traffic is important to you, there are additional measures you can take.

To summarize, your ideal targets or your initial HTML page load should be:

Time to First Byte of 500ms or less

Roundtrip network latency of 100ms or less

Back-end processing of 400mms or less

A lot of improvements can be done to improve and optimize your page speed. All you need to do is figure out what is causing the slowness of your TTFB by finding the right tools to run a check on your website to help figure out how much work needs to be done, then you can proceed with treating the uncovered issues.