Why it’s important:

  • Youtube is the 2nd largest search engine, with more searches than any other platform only after Google. It’s a powerful place to get traffic and connect with prospects.

  • Develop a script for your content, highlighting your differentiation

  • Find or choose a producer and videographer to handle your production

  • Powerpoint type screen record all the way to;

  • Produced high-quality equipment videos

  • Create your video and upload to Youtube

  • Maximize the components with SEO principles

  • Share the video on social media

  • Send content through email marketing channels

  • Monitor and engage video