Anyone can post anything online. Anyone can create content and make gains in the social world. Yet, not everyone can be successful in growing their brand online, and the main factor is whether or not you develop a social media strategy. How are you branding your business on social media?
Developing a Social Media Strategy
The competition is tough. New content gets posted every day, more eye-catching and more entertaining, it gets more difficult for smaller brands to attract the same attention as the larger players who have bigger budgets and desks dedicated to social media.
You have to be strategic in posting content. You have to know your audience, what will interest them, what they possibly want to buy from you. To put it simply, what will make them want to patronize your brand?
Focus on Your Brand to Stay Relevant
Establishing an online presence on different social media platforms is a good start. But to keep reeling in new audiences to your product or service, you have you come up with a content plan and branding strategy that will stand out.
Start with the basics.
First, show them what is the face of your business. The logo, color palette, bio, and handle name; all these must be consistent across all your social profiles. Consistency is the key to acquaint the audience with your brand, with what your business is offering. With consistency, it will be easier for the audience to recognize your brand anywhere.
Once you are done with the basics, you can start planning the next stage of promoting your online presence. Whenever there are changes in how you represent your brand – theme photos, seasonal posts, or announcements of product updates – put up these changes on all business profiles, not just the website. This is to ensure that the difference in audience reach per social platform will not matter because everyone will see the update whichever platform they are using to follow your brand.
Work some more on brand visuals.
Don’t just stop with a unified logo, cover photos, and company biography. Work some more on your overall visuals. “How do you do that?” you might ask.
The key to this is still consistency. Identify the colors and fonts you want to be associated with your brand and use the same choices in your media outputs: images, videos, PDFs, infographics, graphs, etc. Use the same or a similar font style you’ve used on your blogs and inner pages when adding texts to your videos. When editing images, use background colors with the closest shades to the colors your brand is known for.
The continuous use of the same font and color shades will leave a lasting impression on your audience. Over time, they will be able to recognize your content even without seeing the logo or business name. When you master this art, your brand won’t have difficulty getting recognition from a bigger target audience.
Set the personality of your brand.
Setting the tone and voice of your company with it is ‘personality’. You can be an information-based brand or one that enjoys a good laugh from here and there. Or maybe your brand is more on awareness and self-enhancement. Whatever it may be, create a personality that is relevant to your audience, one that they can connect with right away.
Watch out for the smallest details like the use of clients versus customers or company versus brand. The term you use when addressing your audience and how you want them to see you as (an actual brand or some company) matters. By being specific with your references and terms, the content that you post will look and sound more credible. The audience will immediately know what you are talking about with the terms you have instilled in them.
Smart Businesses Use Social Networking To Build Their Brand
Boosting your online presence by establishing your brand and what it is about is a good measure in establishing familiarity and relatability. When you give the audience a simple way to understand what your company is about through consistency in visuals and content post, you are already selling your brand.
Read about the best branding example in history: Coca-Cola.
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