Social media marketing in the internet age is a tool used by businesses to achieve their marketing goals. It is an effective way for marketers to reach the target audience via the internet through social platforms such as Facebook, Twitter, and Instagram (to name a few of the most popular sites).
With social media marketing, businesses have more access to a wider range of audience, plus a chance to have a more personal and timely interaction with prospects and existing customers. Aside from reaching out to customers, these platforms also help in:
- The increase of referrals or sales leads
- The increase sales of products or services
- Driving traffic to a business website or blog
- Providing customer service
- Keeping people informed about promotions and special events
- Developing new product or service
The Right Platform Can Help Your Business Grow
Even though there are a lot of social platforms where you can bring your business to market your brand, depending on your business and target audience, you may or may not need all of these sites to increase customer awareness. Different users have a different preference and they access different marketing sites to look around and discover the latest buzz. Consider your business goals first, map out your targets (may it be weekly, monthly, or long term) and create an achievement checklist to keep track of every business progress.
Once the goals and actions steps are laid out, you can start choosing which social media platform can boost your marketing campaigns and best serve your interests. Start by checking the list we have below.
Facebook. Everybody uses Facebook, well anyone with a smartphone can log in the app anywhere, anytime. It has a friendly environment that requires active marketing strategy. It is a place where people go to relax, chat with friends, and get updates on the lives of the people they know. You can start by creating a Facebook Business Page. Pay extra attention to the layout as the visual aspect is the key component to a positive user experience.
Twitter. This platform allows you to broadcast updates across the internet. This tool helps you interact in a timely manner with your followers and everyone on Twitter who may have an interest in your brand. Tweet about updates on new products, discount schemes, latest promotions, and mix it with fun and exciting news about your business to build your brand. Following tweeters in your industry or other related fields will help you gain a steady stream of followers.
YouTube. This online platform is probably the largest place for creating and sharing video content across the globe. People visit YouTube every day to watch fun and viral videos. Consider creating useful, instructive “how-to” video content that highlights your product and brand. How-to-videos have a higher chance of ranking in the video search results in Google.
LinkedIn. This is a more professional social media site. LinkedIn Groups is a venue for businesses to engage in a professional dialog with people in similar industries and it also provides a place to share brand-related content. Businesses can also post jobs and general employee information. Encourage your customers to leave recommendations on your profile. Customer recommendations can make your business appear more reliable and credible to new customers.
Instagram. Every month, Instagram caters to approximately 600 million users, which is definitely one of the best spots to build a brand. In this platform, the quality of the post is much more important that the quantity. You can post images or short videos about the business, or a new product you want to introduce to both old and new customers. There are tips on how to maximize your Instagram exposure.
These are some of the well-known and most used social media marketing sites that will surely help you (on a larger scale) attract prospects to check out your website or to go visit your local business location. Bare in mind that choosing a marketing site must tailor-fit the kind of industry you belong to and the type of audience you are aiming to reach.