We all know social media is here to stay and needs to be a big part of your strategy to get new customers and build relations with existing ones. If you aren’t already working with social platforms, and are wondering how to improve social for your business, the best time to start is now.
Here are some tips if you find yourself in the situation of wanting to increase your presence online.
1. Decide what networks to use.
There are hundreds of social networks out there, and you probably already know what is ideal for you, especially if you are in a niche that is rare or sequestered. But for the most part, you want to be on the most popular, to get the biggest potential audience. Consider visiting these networks:
- Facebook: Most users, best advertising platform, highly specific audiences you can target with some work. It helps to generate leads easily and comes in an affordable package.
- LinkedIn: Business networking. It’s good for B2B and lesser for B2C. Allows you to build trust and authority.
- Twitter: Perfect for businesses whose major audience is younger and when you want to break time-sensitive information.
- Pinterest: If your business is visually based. Things like restaurants, clothing, travel, anything attractive in front of a camera.
- Snapchat: Has the youngest audience. Use it for special offers, granting exclusive access, and using influencers to drive sales.
2. Have an objective in mind.
Perhaps you want to get more sales, have better relations with customers, get more prospects, get more reviews, generate client photos and content, have more web traffic, or go viral.
Start with the end in mind and work backward with a plan to get there.
Once you know the end goal, devise a plan to get there. What are your competitors doing? What are their objectives? How are they going about it?
- Assign roles. Who will be involved? What do you need to do? How often will you be engaging on social media, where, and how? Who controls that?
- Develop a calendar. What do you already have that you can use? What will you need to develop? What will it cost? How long will it take?
Know who your targets are and what they want to see.
Make a plan for your strategy. Plan weeks and months ahead, this way you have a unified message and can deliver it seamlessly. You won’t look at your clock and say “Oh, I need a post at 3 pm, what to do?”
Themes are followed, messaging is differentiated and continuous, and you will have lots of foresight.
5. Use Tools and Automation.
You’re busy. We’re busy. Minimize your workload and find tools and automation that makes it easy. Spending lots of time on social media will ruin your brain.
Postplanner, Hootsuite, Sprout Social, Buffer, BuzzSumo are among the ones we recommend.
6. Seek engagement.
Everything you post must have a goal of prospect and client engagement. Seek for them to:
- Reply with photos
- Reply with anecdotes, stories
- Share information
- Converse with one another
- Answer questions
- Make suggestions or recommendations
- Tag friends
7. 80/20 Value/Sales
80% of the time you are delivering value: tips, tricks, news, and posting photos. 20% MAXIMUM of the time, you are saying “check our site”. Telling them about your new products, etc.
8. Don’t stop.
You will not go viral overnight. You will not increase sales by 100% in a week.
Social media is a slow game and needs to be perpetual. Be reliable, offer something for all of your future prospects, and monitor your channels every day to ensure you are following up on opportunities.
Tip: One to two posts per day on Facebook, as many as you want on Twitter, and about 10 on Pinterest all work.
9. Monitor the numbers.
Keep track of click-through rate, engagements, website visits, even overall sales and conversion. You will certainly increase all of these via social media, and you want to know which avenues deliver the most bang for your time.
We are social media experts and know how a strong online presence can spur growth. Get more information on social strategy and the best methods to increase conversion rates.