Social Media: Google My Business & Facebook

Why it’s foundational: 98% of consumers go online to research a product/service prior to their purchase. (Source: Inc.)

Claim and establish branded social media accounts (at a minimum):
  • Facebook

  • Google My Business

  • Instagram

  • Twitter

  • Youtube

  • LinkedIn

Google My Business Listing
  • Claim Google My Business listing

  • Optimize profile

  • Completely build out all Google assets

Optimize social media profiles
  • Business Information

  • Services

  • Images

  • History / Mission

Create a content schedule to post to all accounts
  • Assign responsibility to team members

  • Videos and images (info-graphics work great)

  • Employees / behind the scenes

  • Products and services

  • Helpful tips

  • Industry news / information

Develop content for posting
Post to social accounts 1-2 times per day, every day
Monitor all engagement and encourage conversation and discourse